Nutrition on the Menu      MCDONALDS WORKING   TO BE PART OF THE SOLUTION                      Bonnie Y. Modugno, MS, RD  ...
Nutrition on the MenuIntroduction      morethanfoodinc #MMTF    My work in private practice    Consultant for MOASCSt...
Hungry Planet: What the world eatsWeekly food costsN. Carolina, USA$341.98     Menzel and DiAluisio. Hungry Planet: Wha...
Hungry Planet: What the world eatsWeekly food costsCalifornia, USA$159.18
Food At Home               Copyright © 10/7/05 Los Angeles Times
Look at the marketplace
Look at the marketplace
Supermarket Nutrition Navigation Systemhttp://www.hannaford.com/Contents/Healthy_Living/Guiding_Stars/gs_faq.shtml
USDA Food Disappearance Data
What About Food Choices?                                           *                                      *               ...
The cost of foodCost of food 1985-2000                         USDA Data 2002
How Much Does 100 Calories Cost? Cost in cents Vegetables and fruits cost  more per calorie Food costs surveyed  Sept/2...
The State of the NationEating Away From Home    Fast food      Fast food + obesity:  2006: 6,530,000 Google hits
State of the nation  We are eating more,   enjoying it less  Only 1/3 of adults enjoy   cooking “a great deal”  55% of ...
Eating Away From Home   Casual dining and fine dining restaurants        Boston Market, California Pizza Kitchen, Champa...
Food Away From Home             What’s on the menu for kids              at sit down restaurants? N=12  Only 4 out of 61  ...
Salads and MoreThe new look of fast food: McDonalds                                  (2003)
McDonalds and NutritionSalads and More “A little change can be good”  Premium chicken salads (grilled and crispy options...
McDonalds and Nutrition           Salads and More: A little change can be goodHappy Meal option    Swap apple dippers fo...
McDonalds and NutritionSalads and More “A little change can be good”    Paul Newman Low fat salad dressing        Itali...
McDonalds and NutritionSalads and More “A little change can be good”  A wider range of snack options      Fruit and wal...
McDonalds and NutritionSalads and More “A little change can be good”    Not everything worked        Ives vegetarian sa...
McDonalds and NutritionSalads and More “A little change can be good”    “O” trans fat free foods *        French fries ...
McDonalds and NutritionWorld Class Consultants    Katja Van Herle, MD, endocrinologist      2 million dollar investment...
McDonalds and NutritionCommitment to Fitness    Get Moving with Ronald curriculum    Bob Greene, personal trainer and f...
McDonalds and NutritionSocial responsibility    Food safety        http://www.mcdonalds.com/corp/values/purchasing/food...
Salads and MoreThe new look of fast food: McDonalds                                  (2012)
Nutrition CommitmentsRecent           2011 Happy MealPromotions           20% reduction in Calories                   ...
Current Promotions600 Calorie MealsFavorites Under 400$1 Beverages
McDonalds and NutritionPrinted nutrition information    Posted in stores    Back of table liners    On line http://www...
McDonalds and Nutrition   Its all about the food   Thank You
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  • How does farm policy play out in the grocery store? Fresh fruits and vegetables cost more
  • Open doors ii csun

    1. 1. Nutrition on the Menu MCDONALDS WORKING TO BE PART OF THE SOLUTION Bonnie Y. Modugno, MS, RD www.muchmorethanfood.com
    2. 2. Nutrition on the MenuIntroduction  morethanfoodinc #MMTF  My work in private practice  Consultant for MOASCState of the nation: what are we eating?McDonalds doing its part
    3. 3. Hungry Planet: What the world eatsWeekly food costsN. Carolina, USA$341.98 Menzel and DiAluisio. Hungry Planet: What the World Eats. C 2005.
    4. 4. Hungry Planet: What the world eatsWeekly food costsCalifornia, USA$159.18
    5. 5. Food At Home Copyright © 10/7/05 Los Angeles Times
    6. 6. Look at the marketplace
    7. 7. Look at the marketplace
    8. 8. Supermarket Nutrition Navigation Systemhttp://www.hannaford.com/Contents/Healthy_Living/Guiding_Stars/gs_faq.shtml
    9. 9. USDA Food Disappearance Data
    10. 10. What About Food Choices? * * * *Bogalusa Heart Study as reported in Afraid To Eat: Children and Teen in Weight Crisis c 1997
    11. 11. The cost of foodCost of food 1985-2000 USDA Data 2002
    12. 12. How Much Does 100 Calories Cost? Cost in cents Vegetables and fruits cost more per calorie Food costs surveyed Sept/2011
    13. 13. The State of the NationEating Away From Home  Fast food Fast food + obesity: 2006: 6,530,000 Google hits
    14. 14. State of the nation  We are eating more, enjoying it less  Only 1/3 of adults enjoy cooking “a great deal”  55% of adults report that they eat too much junk food  It’s about convenience… and (cheap) indulgenceCopyright © 2006 Pew Research Center www.pewresearch.org
    15. 15. Eating Away From Home Casual dining and fine dining restaurants  Boston Market, California Pizza Kitchen, Champagne, Chart House, Cheesecake Factory, Chili’s, Coco’s, El Torito, Hard Rock Café, IHop, Old Spaghetti Factory, Red Robin, The Warehouse, TGIF, Wood Ranch BBQ Kids menusModugno, MS, RD. Survey 2005. Unpublished
    16. 16. Food Away From Home What’s on the menu for kids at sit down restaurants? N=12 Only 4 out of 61 menu options included a fruit or vegetable (less than 7%)Modugno, MS, RD. Survey 2005. Unpublished
    17. 17. Salads and MoreThe new look of fast food: McDonalds (2003)
    18. 18. McDonalds and NutritionSalads and More “A little change can be good”  Premium chicken salads (grilled and crispy options)  Caesar  Bacon Ranch  Asian  Southwest
    19. 19. McDonalds and Nutrition Salads and More: A little change can be goodHappy Meal option  Swap apple dippers for fries  Swap 1% milk jug, apple juice, or water for sodaExtra value meal  Choice of side salad, fruit and yogurt parfait, or apple dippers  Choice of milk, water, juice instead of soda
    20. 20. McDonalds and NutritionSalads and More “A little change can be good”  Paul Newman Low fat salad dressing  Italian  Balsamic vinaigrette  Ginger sesame  Low sugar beverages  Water  Brewed iced tea  Diet coke  Light lemonade  Premium coffee /teas  Iced coffee with sugar free vanilla syrup
    21. 21. McDonalds and NutritionSalads and More “A little change can be good”  A wider range of snack options  Fruit and walnut salad  Snack wrap  Fruit and yogurt parfait  Apple dippers
    22. 22. McDonalds and NutritionSalads and More “A little change can be good”  Not everything worked  Ives vegetarian sandwich  Whole wheat bun  Something to be learned  Menu options are consumer driven  You can’t do it alone
    23. 23. McDonalds and NutritionSalads and More “A little change can be good”  “O” trans fat free foods *  French fries  Hash browns  All chicken choices  Filet-O-Fish  Baked goods  McGriddles, McDonaldland cookies, biscuits  Future dates  June 2008 – Fried apple pies  End of 2008 – baked apple pies, baked cookies *per labeled serving
    24. 24. McDonalds and NutritionWorld Class Consultants  Katja Van Herle, MD, endocrinologist  2 million dollar investment to support scientific research and community outreach to prevent childhood obesity and type 2 diabetes  Keynote speaker at CDA Meeting April/2008  Dr. Dean Ornish, cardiologist  Keynote speaker ADA Meeting  Dr. Rowena, dietitian and author  Keynote speaker CDA Meeting April/2007
    25. 25. McDonalds and NutritionCommitment to Fitness  Get Moving with Ronald curriculum  Bob Greene, personal trainer and fitness author  Keynote speaker ADA Meeting  Partner with McDonalds fitness initiative, “Go Active”  From PlayPlace to the R’Gym
    26. 26. McDonalds and NutritionSocial responsibility  Food safety  http://www.mcdonalds.com/corp/values/purchasing/food_safety/international_s cientific.html  Animal welfare  Temple Grandin, PhD  Since 1997  Waste and recycling management  http://www.mcdonalds.com/corp/values/place/enviroment.RowPar.0003.ContentPar.0001.C olumnPar.0003.File1.tmp/Environmental_Responsibility_(U.S._Communications)_(2006).p df
    27. 27. Salads and MoreThe new look of fast food: McDonalds (2012)
    28. 28. Nutrition CommitmentsRecent  2011 Happy MealPromotions  20% reduction in Calories  Reduction in fat/carbohydrates  Sodium reduction  10% reduction already accomplished for majority of chicken items  15% reduction across all menu items (2015)  Access to nutrition information  Children’s Food and Beverage Advertising Initiative
    29. 29. Current Promotions600 Calorie MealsFavorites Under 400$1 Beverages
    30. 30. McDonalds and NutritionPrinted nutrition information  Posted in stores  Back of table liners  On line http://www.mcdonalds.com/usa/eat/nutrition_info.htmlOnline nutrition assessment tool: My Meal Builder http://www.mcdonalds.com/us/en/meal_builder.html  Nutrition assessment of all national menu items, meals  Ability to customize orderNutrition data app
    31. 31. McDonalds and Nutrition Its all about the food Thank You

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