Tradeshow  Fulfillment
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Tradeshow Fulfillment

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    Tradeshow  Fulfillment Tradeshow Fulfillment Presentation Transcript

    • Trade Show Fulfillment The Hardest Job in Tradeshow Management
    • Troubling Numbers
      • Statistic:
      • No further contact from presenting companies
      80%* of Companies Don’t Follow-up * ceir.org
    • Goals of a Tradeshow
      • Maximize ROI
      • Increase Company Goodwill
      • Sell, Sell, Sell!
    • Tradeshow Mistakes
      • Poorly manned booths
      • Poorly trained personnel
      • No pre-show publicity
      • No pre-planning for shows objectives
      • No promotional advertising for attendees
      • NO FOLLOW_UP!!!!
    • Pre-show Planning
      • Create and implement show campaign
      • Create your strategy
      • Create your tactics
        • Announcements
        • Print, Technology (Twitter, Facebook, Linkedin)
      • Mail, Press Releases, Contests, Advertising Specialties
    • Show Announcements
      • Print
        • Invitations
          • Formal, informal, post cards
        • Advertising Promotions
          • Either small gift included, or invitation to receive larger gift at the show
    • Advertising Specialties
    • Post-Show Fulfillment
      • Where the rubber meets the road
      • Marketing Departments doing more with less
      • Can’t effectively run show fulfillment
      • Resources prevent effective sales efforts
      • Lack of oversight
    • Post-Show Fulfillment
      • Print thank you to all leads
        • Include Advertising Specialty
        • Within one week of the show end
      • Phone Call Follow-up Phase I
        • Lead requalification – Reduce sales calls to “tire-kickers”
        • Within two weeks of the show end.
      • Report to management
      • Phone Call Follow-up Phase II
        • Phone lead to insure company sales have contacted them
      • Report to management
    • T 2 M Trade Show Fulfillment
      • Provides focused customer interaction
      • Provides vital follow-up
      • Provides “hotter” leads
      • Provides direct reporting to key executives
        • Eliminates forgotten assignments
      • Provides better corporate brand awareness
      • Creates higher trade show ROI