# SOCIAL touches all parts of your organization 41% of more than 1,000 companies and agencies surveyed had ‘no return of investment figure for any of the money they had spent on social channels…’ 1 Now they have a way1 eConsultancy, State of Social Report, November 2011
DO YOU SPEAK # DATA ? BUDGET • The use of Facebook, and Twitter among the Fortune 500 is rising versus • 73 % now use Twitter RESULTS • 66 % have a corporate Facebook pageThe Social Media Surge by the 2012 Fortune 500, by Nora Ganim Barnes, Ph.D.,Center for Marketing Research at the University of Massachusetts at Dartmouth
I need to know how well my social media investments are doing Efficiency CalculatorLEARN, TAKE ACTION and # SUCCEED
Average is as close to the bottom as it is to the top Analyze your brand against 20,000+ global benchmark. Compare with any brand, sector, or region to understandunique industry trends and take hold of the first mover advantage.
I need to collaborate with my team WE ARE # COLLABORATIONThe average size of a corporate social media team is 11 • Multiple users for one organization • View results together and collaborate on next steps faster • Collaborate on recommendations
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How do I look ? Sentiment Analysis DON’ T # FAIL TO REACT Monitor your brand’s reputation and your competitors’. Sentiment is critical for every brand on the social web.Being able to see responses to content without wading through every mention, post or response saves time and leads to important strategic decisions.
What is the benefit of having analytics if you can’t improve? Optimization Library
Actionable # INSIGHTSSave time and money by optimizing your presence with tips and tricks.
# CRISIS Management and Risk Mitigation Notifications and alerts
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