Current Market Trend of Commerce Students Post SYJC in Mumbai and its Inferences CURRENT TREND : Approximately 2,00,000 students for B.Com. (FY / SY / TY) @ MU in a year T.Y. B.Com. alone @ MU around 70,000 annually (72% Regular, 28% Correspondence) 25% of the T.Y.B.Com. M.U. students attempt MBA entrance each year (18,000) FY / SY / TY addressable market strength is only 20,000 students as on today 30% of TY – MU students are working / directly doing some form of Vocational Education, but wanting some source of basic graduation which is still untapped (21,000) as most of these face lack of time & motivation for joining B.Com. classes Approximately 30% of students pursuing CA are drop-outs post IPCC (5,500) & need TY coaching with CAT / CET for MBA Around 65% of students studying in SYJC at major commerce coaching classes of Mumbai are non CA / CWA / CS category Major (Almost 80%) Commerce Coaching Institutes also promoting CA / CS / CWA / Other Professional courses for the classes / brilliant students and very few of them are focusing on the masses / average students post SYJC INFERENCES : Stagnancy of FY / SY / TY students joining coaching classes across Mumbai in the last three years
Students preferring Professional / Vocational Job-oriented courses / Jobs along with basic graduation
Most MBA Entrance classes also offering Vanilla CAT/CET
Major Commerce Coaching Classes focusing mainly on CA
B.Com. centric classes also offering Vanilla B.Com
No special emphasis on Overall Personality Grooming as a part of Regular Curriculum
Source : MU Officials, DTE Officials, Other Coaching Class Owners, College Students, College Officials
“University , Vocational & Affiliated” Education University Education Vocational / Affiliated Education Local University Institute / Board Course Mumbai University (MU) (Regular / Correspondence) B.com or B.M.S. External University Annamalai University (AU) (Twinning Program) B.com or B.B.A. Note: The above table only indicates courses / programs currently available at MT-UVA
Basic Theme of UVA
UVA will offer a combination of “University + Vocational +Affiliated” Education.
The selection of Vocational / Affiliated Education for all UVAs post SYJC will be facilitated by a detailed Interest Analysis Test + One-to-One Career-Preference Counseling.
A candidate will primarily join post XII at least for a period three years, i.e. up to graduation; with an optional extension of two years post graduation.
A “Comprehensive” combination of ALL products involving Basic Graduation (FY / SY / TY) + GRT & PG Entrance Test Prep (CAT / CET) + Counseling & Mentoring & Personality grooming (LEAP) + Outdoor Education (TO-BE) + Onyx & Social Entrepreneurship (FLY) with special emphasis on vocational skill building (SEED) with placement assistance for work-experience will be offered primarily / mainly to Correspondence B.Com UVAs or even to regular college going UVAs having lenient college attendance.
A “Partial” combination of products involving Basic Graduation + PG Entrance Test Prep + FLY with or without LEAP / TO-BE will be offered primarily / mainly to Regular college-going B.Com. UVAs without Placement Assistance.
A three year consolidated combo-product (Comprehensive / Partial) will be offered to the following category of post XII students of Mumbai : Post XII students (Non CA/CS/CWA category) pursuing Graduation; CA/CS/CWA Drop-outs especially interested towards MBA Entrance; Post XII (CET dropouts) inclined towards Commerce & Management.
Student friendly Finance models (Bank Loan / MT granted EMI facility) will be offered in accordance with their requirements.
The approximate total fees per “Comprehensive UVA” for a period of three years is payable as Rs. 5,000/-p.m. plus S.T. (on an average) for thirty months to be paid in 30 PDCs of the relevant amount based on the SEED vocational course opted by an UVA.
USP of UVA Basic Graduation + P.G. Entrance + Personality Enhancement + Vocational Training + Employment
Basic Graduation (BG) FY (250) + SY (220) +TY (530) hours : 1000 hours in all Subjects : MU - FY : Accounts, Math, Economics, FC, BC, EVS, Com 1. MU - SY : Accounts, Law, Economics, FC, Advt, Com 2. MU - TY : Accounts-1,2,3, Economics, MHRM, Opt 1, Opt 2. (If AU (especially for FY+SY), then it will change accordingly.) Whichever be the University, portion will be done in exam-oriented form.
CAT / CET / GMAT (CPLC ) 220 hrs of CAT & CET + 70 hrs of GRT Subjects : Quantitative Aptitude + Verbal Ability + Grammar + Wordlist + Logical Reasoning + Data Interpretation + Basic & Relevant Math & English of 9th to 12th
Each UVA will have to undergo a basic Grass Root Training (GRT) comprising of exhaustive training on
the syllabus of Math & English, especially of 9th to 12th which is relevant for CAT/CET preparation during F.Y. B.Com. along with the FY coaching (any university) during the second term.
The actual CAT/CET training will go on from the July month of S.Y.B.Com. up to the June month of T.Y.
B.Com. followed by exhaustive testing up to January month of TY. This will run parallel to the SY & TY coaching of UVA from MU / AU. If an UVA also opts for GMAT, additional 100 hours coaching from July to Sept during TY will be offered.
The GD-PI training sessions will be conducted as and when needed between Jan to May parallel to
the TY university exams of UVAs.
A student can join CPLC training with or without counseling+motivation, placement+mentoring,
outdoor Education cell, GRT training, Basic Graduation (optional at least for the first couple of batches). All-inclusive compulsory combo will be offered from third batch onwards.
These courses will be available at all the CPLC / UVA centers across Mumbai.
These products will be offered to Comprehensive as well as Partial UVAs.
Life Enrichment & Advancement Program (LEAP) 4 Counseling sessions per year : 12-15 hours in all p.a. + Personality Testing Aspects to be covered : Personality & Personal Interest Analysis ( Pre & Post ) + Counseling Workshops (12 topics over 3 years)
The student will undergo (during May / June), a detailed “Personality Analysis & Core Interests” test
(Pre) followed by a detailed one-to-one (with parents) counseling for making a career choice. Based on the result, each UVA will join a particular vocational stream & other UVA courses.
This testing will be available to all UVAs at the time of enquiry even if they join or not.
This will be followed by 12 workshops over a period of three years covering various youth issues like :
Second round of “Personality Analysis & Core Interests” test (Post) will be done during the July
month of TYB Com which will facilitate in choosing the right career.
Transforming through Outdoor & Behavioral Education (TO-BE) 1 ONYX + 2 Outbound Camps p.a. Aspects to be covered : ONYX (Dimension of Distinction) + Adventure camps for team building & leadership development
ONYX will be organized as a personality enhancement event for all UVAs once in a year, immediately
post annual exams, i.e. in second week of April each year. This will also act as a annual marketing event for UVA.
This would be a three day youth festival involving all current UVAs. The participants will be of FY & SY
whereas the organizers and volunteers will be from TY thereby ensuring smooth conduct of the event.
Onyx will be arranged for Comprehensive as well as Partial UVAs.
Out-bound tours for a couple of days (normally 2-3 days) will be arranged for Comprehensive UVAs,
twice in a year ( monsoon & winter ), at mainly offsite or adventure locations arranged by professionals specialized in leadership development and team-building skills.
The focus of this wing will be to develop an all-round personality of each UVA beyond academics.
Mentoring & Motivation Sessions ( Additional Part of LEAP & TO-BE ) 36 hours mentoring / motivation sessions p.a. (12 sessions @ 3 hours) Aspects to be covered : Corporate Etiquettes / Business Communication Skills + General Knowledge / Current Affairs up gradation + Motivation & Mentoring sessions
4 sessions of outdoor mentoring / motivation will be covered under the TO-BE wing apart
from the two outdoor education camps.
8 sessions of indoor mentoring / motivation will be covered under LEAP wing apart from
the 4 workshops on youth issues in a year.
In terms of mentoring, each UVA will have to undergo an ongoing “Skill Enhancement
Training” involving Corporate Presentation & Etiquettes / Business Communication Skills + General Knowledge / Current Affairs up gradation over a span of three years.
In terms of motivation sessions, each UVA will undergo sessions on exploring their inner
strengths & talents thereby helping them in realizing their true potential and as follows :
Special Yoga session and music therapy sessions will be conducted for building the mind
power of each UVA.
Apart from these, special sessions in auditoriums / ‘MT classrooms’ for motivating the
UVAs will also be conducted once in every three months (12 sessions in three years) of eminent personalities, business leaders and social reformers.
Forum for Learning & Youth empowerment (FLY) Two social entrepreneurship activities per year Areas : Training / Coaching slum children, Blood donation camps, Organizing programs at old age homes, Social awareness programs.
FLY will be responsible in developing Social Entrepreneurship attributes amongst the UVAs.
The basic emphasis of this wing will be to develop an attitude of giving back to the society and contributing towards making the city of Mumbai a better place to live-in with peace and harmony.
FLY will organize two social entrepreneurship activities in a year (once in Winter and once in Summer). Each of them will be for a couple of days. These six activities spread across three years will be as under :
Year 1 : Assisting Ganpati Pandaals for Social Awareness Campaigns +
Teaching under-privileged children during school exams.
Year 2 : Working with Dabbaawaalaas of Mumbai & understanding team-work +
Social Activities at Old-Age Homes & Orphanages.
Year 3 : Arranging Blood Donation Camps, Social Unity Camps & Thanks-giving camps +
Panel Discussions on socially relevant issues with social reformers.
All activities of FLY will be offered to Comprehensive as well as Partial UVAs in each of the years.
Skill Enhancement & Employability/Entrepreneurship Development ( SEED ) + ONSITE TRAINING Teaching hours :100 – 175 ( Course Dependent ) Courses FINANCE : Certified Financial Planning/Diploma in Banking & Finance MARKETING : BPO / Sales / Retail / Marketing Training HR : Human Resource Management
The basic theme of this program is that a student will do what he / she desires to do and
not just what is available. It will help each UVA to take up the vocational training that she / he is interested in. The selection (done by UVAs) will be facilitated by interest analysis test.
Apart from the basic Finance / Mktg. / HR streams if an UVA wants to opt for anything
different, MT-UVA will provide relevant references of institutes offering the same.
The Placement Cell of MT-UVA will provide placement assistance to UVA so that they can
earn and learn. This will also help the UVAs with practical expertise beyond books.
A thirty month on-site training by placement assistance cell will be provided to all
Comprehensive UVAs yielding an average stipend of Rs. 6000 to Rs. 7000 p.m.
This cell will also mentor each UVA for yearly project / thesis preparation related to their
Thus the SEED cell will aim at creating employable youths.
The details of each of these courses is available in subsequent slides.
BPO / SALES / RETAIL / MARKETING / HRM training will be done once in a year from May-October.
Lectures will be held for 21 out of the 26 available weeks.
Comprehensive UVAs will be offered BPO / SALES / RETAIL / MARKETING / HRM training during the first
term of F.Y. B.Com. (i.e. May to October cycle) at Dadar from 7am to 10am on alternate days.
Partial UVAs can be offered BPO / SALES / RETAIL / MARKETING / HRM on a need basis from May to
October at a suitable nearby UVA centre in a minimum batch size of 30 students. The lectures for such batch of Partial UVAs will be conducted on alternate days from 6.45pm to 9.45pm or any other suitable time on a need basis.
During as well as after completing the training, each UVA will work in relevant companies / malls
ensuring them a three year work experience.
Certain students may also opt for CAT-CET training of CPLC during SY & TY years thereby ensuring a
Vocational diploma & work experience + MBA (Marketing / HR) as a qualification for their careers in Marketing / HR.
Proposed Yearly Activities Apr 2011 – Mar 2012 Apr 2012 – Mar 2013 Apr 2013 – Mar 2014 Note : The above schedule is for Comprehensive UVAs opting for correspondence B.Com.. Partial UVAs will be offered Basic Graduation + CPLC without LEAP + PAM + OE. CA-IPCC dropouts / ATC students post FY / Regular students post FY can join as Partial UVAs for SY & TY.
Proposed Weekly Schedule (For Partial UVAs) Apr 2011 – Mar 2012 Apr 2013 – Mar 2014 Apr 2012 – Mar 2013 The above schedule is for Partial UVAs and excludes the weeks of Onyx, TO-BE, FLY, & B.Com. exams. FY/SY/TY + PG Entrance Test Lectures may also be arranged during day time as per need of a centre.
Proposed Weekly Schedule (For Comprehensive UVAs) Apr 2011 – Mar 2012 Apr 2012 – Mar 2013 Apr 2013 – Mar 2014 The above schedule is for Comprehensive UVAs preferably opting for Correspondence graduation and excludes the weeks of Onyx, FLY, TO-BE & B.Com. exams. Certain LEAP / TO-BE / FLY Sessions may be conducted even in evenings instead of Sundays on need basis.