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3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
3D Holo Presentation for MIT 100K Business Plan Competition
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3D Holo Presentation for MIT 100K Business Plan Competition

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  • 1. Holography 3D Display
    3D Holo Company:
    Mikhail Turilin – MIT Sloan MSMS 2010
    VyacheslavSolonitsyn
    Sergey Poduzov
    Igor Chekhonin
  • 2. Problem
    Users and studios want 3D content in a living room. Nobody can currently deliver proper solution.
    Market is ready…
    Avatar bring new dynamics pushing 1000+ cinemas to buy IMAX-3D equipment in 2009
    Production of 3D movies ramps up
    DisplaySearch estimates 3D-TV market to reach $20bln by 2014
    Each year tens of new models are introduced to 3D TV market
    Avatar
    …but technology is not:
    • Stereo-movie technology is invented in 1930s and has many flaws: shallow depth (10-20%), small viewing angle (20°), jerky motion
    • 3. Avatar 3 millions visitors consult a doctor on eye strain or headache due technology limitations
    • 4. Today's 3D TVs try to improve stereo-movie technology without major success
  • Solution
    Holography 3D Display:like a view from the window
    70% depth of field
    Convert old video to real 3D
    Ideally crisp and bright picture.
    For the user Holography 3D Display looks like view from the window
    120° view
    User can move and change position while watching
  • 5. Business Model
    3D Holoplugs in existing LCD value chain
    Electronic components
    End-user devices
    3D Display modules
    Value Chain
    Price breakdown
    Responsible for distribution and marketing
    3D Video Content
    • Existing partnership with NeurOK will enable studios to convert existing content into multi-angle 3D content
    • 6. Availability of “real 3D display” will drive creation of multi-angle 3D video standard
    Value capturing capabilities:
    • Unique and valuable for user technology
    • 7. Patented
    • 8. Convenient manufacturing process makes it attractive to manufacturer
    Potential LCD partners:
    AUO, CMO, BOE, CPT, HannStar, Hydis, InfoVision, Innolux, IPS-Alpha, SMD
  • 9. Technology
    Technology Description
    Holographic 3D display use standard LCD panel introducing patented holographic 3D layer.
    Layer marginal cost is negligible therefore the total production cost of holography 3D TV is very low
    In order to produce 3D content special 3D LCD controller needs to be installed into the device that would decode 3D video signal
    Video signal is translated with controller to form pattern that activate real 3D effect
    Holographic layer
    pattern example
    3D TV
    Holographic 3D layer
    Standard LCD (available on the market today)
    3D multi-angle player
    (Blue-Ray 3D or another)
    3D LCD controller
  • 10. Competition
    The only “Real 3D” technology
    Blurry
    Headaches
    Can’t move
    Shallow
    Price
    Fake 3D
    Real 3D
    trend
    The only “Real 3D” technology in next 3-4 years.
    Industry can create value only by moving to real 3d because current technologies provide subpar user experience
    Radius – view angle
    Number of channels
    3D Holo
    Industry now
  • 11. Strong Balanced Team
    Team
    VyacheslavSolonitsynOperations
    Successful IPO of G5Software at Stockholm SE (G5EN), Worked with Disney, Sony, Electronic arts.
    MBA Imperial College (London).
    Sergey PoduzovMarketing
    MiBA of Hamburg University, 7 years in business consulting,
    Citibank, BFA Venture Fund (fundraising for venture fund worth up to $30M), business incubator.
    Igor Chekhonin
    Technical Expertise
    Head research lab at Sankt-Petersburg university. Has 80+ publications in optics, laser physics and holography. World-renowned researcher on quantum-dot lasers.
    Mikhail Turilin
    Business Development
    MITSloan MSc, HEC Paris MBA, general management and IT-consulting experience
    Vladimir Koptsev
    Fin Adviser
    Chief of international finance department Sberbank (biggest Russian bank)
    Andrew Rogozov
    Biz Adviser
    VP of biggest Russian social network VKontakte.ru
    3D Holoplans to hire world-class CEO after Round A financing
  • 12. Revenue - $30M in year 5
    Sales
    Assumptions:
    • Market is growing according to DisplaySearch estimate
    • 13. Market share ramp up from 1% year 3 to 4% in year 5. We are limited with 12% of the average market share of large LCD producer
    • 14. 3D Hologets 8.2% of TV retail price (see Business Model slide)
    Source: DisplaySearch, 2010
  • 15. Financing
    Finance
    Capital Raising
    2010 – Round A
    $ 3,000,000
    2010 – Seed
    $300,000
    2012 – Round A
    $ 6,000,000
    Founders 30%
    Round B
    Investors 30%
    Round A
    Investors 40%
    Round A
    Investors 40%
    Founders 60%
    Founders 100%
    Use of proceeds, $ K
  • 16. Achievements to Date
    Current Status
    Team competence in optics proven by contracts with Karl Zeiss
    Core scientific breakthrough - Static Holography Technology allow to create 3D holographic layer and encode video signal
    SamsungIdea Award for 3D display technology
    Industrial technology to produce 3D holographic layer
  • 17. Plan
    Timeline
    Searching for LCD partner
    TV producer negotiations
    International Patent
    Industrial prototype
    Display concept prototype
    Manufacturing Setup
    TV in a store
    Seed financing
    Round A financing
    Round B
    2010
    2011
    2012
    2013

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