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MULTIPLAYER UX DESIGN

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Presentation about power of collaboration in design process

Presentation about power of collaboration in design process

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  • 1. MULTIPLAYERUX DESIGNMarcin Treder@marcintreder@uxpin
  • 2. Speech ofIA SummitWarsaw 2012
  • 3. John Stockton was an UXDesigner of Utah Jazz. WWW.UXPIN.COM - THE UX DESIGN APP
  • 4. He made histeammates better.WWW.UXPIN.COM - THE UX DESIGN APP
  • 5. AND THEY MADE QUITE A PRODUCTPhoto by Kevin.Ward
  • 6. [MULTIPLAYER] [UX DESIGN]
  • 7. [MULTIPLAYER] [UX DESIGN]
  • 8. [MULTIPLAYER] [UX DESIGN] What UX Designers do?
  • 9. [MULTIPLAYER] [UX DESIGN] What UX Designers do? ?
  • 10. [MULTIPLAYER] [UX DESIGN] What UX Designers do? ?
  • 11. [MULTIPLAYER] [UX DESIGN]{ What UX Designers do?♥
  • 12. [MULTIPLAYER] [UX DESIGN]{♥Holistic approach may lead to serious growth
  • 13. [MULTIPLAYER] [UX DESIGN] What UX Designers do? PRODUCTS!
  • 14. [MULTIPLAYER] [UX DESIGN] What UX Designers do? PRODUCTS! Business Goals $ Change in users behavior (seduction!) ♥
  • 15. I’m not aWIREFRAMER
  • 16. UX DESIGN does not equalWIREFRAMING
  • 17. WHAT’S REALLYIMPORTANT?For You in UX Design
  • 18. DESIGNING GREATPRODUCTS about human mind Thanks to knowledge
  • 19. DESIGNING GREATPRODUCTS about human mind Thanks to knowledge That’s my UX
  • 20. So...UX = PRODUCTDEVELOPMENT?
  • 21. YESPhoto by Cristian V. WWW.UXPIN.COM - THE UX DESIGN APP
  • 22. What about...MULTIPLAYER?
  • 23. Together we’re giant
  • 24. THEY DON’T ACCEPTSINGLE-FOUNDER STARTUPS
  • 25. THEY DON’T ACCEPTSINGLE-FOUNDER STARTUPS [source: TechCoctail http://techcocktail.com/500-startups-2012-01]
  • 26. GREAT PRODUCTSNEED GREAT TEAMS
  • 27. UX DESIGNERS PROVIDE VALUEUX DESIGNER the rest of THE TEAM } * MIND and COGNITIVE SYSTEM * BEHAVIOR ANALYSIS Unique * INFORMATION ARCHITECTURE knowledge * HCI * DESIGN
  • 28. DESIGNER NEVERLEAVES THE PROJECT Golden Rule
  • 29. 2010Tough Project
  • 30. 2010Tough Project `
  • 31. 2010Tough Project Complete redesign just before the IPO In a dev-centered company that hated UX
  • 32. THIS IS HOW I FELT
  • 33. ONE SOLUTIONThe only hope
  • 34. MULTIPLAYER UX
  • 35. MULTIPLAYER UXWe did everything together
  • 36. WE DID EVERYTHING TOGETHERUnited team. }* BENCHMARKING* COGNITIVE WALK THROUGH UX, Devs, PMs,* HEURISTICS Accountants...* USABILITY TESTING
  • 37. PAPER PROTOTYPING
  • 38. PAPER PROTOTYPING REDESIGNED
  • 39. PAPER PROTOTYPING REDESIGNED
  • 40. RESULT?
  • 41. + XX %Conversion Rate
  • 42. + XX %Conversion Rate Double Digit Growth
  • 43. 2010Not that tough after all
  • 44. Together we’re giant
  • 45. 2010Even tougher project
  • 46. 2010Even tougher project That’s the year we’ve started to think about UXPin
  • 47. THE UX DESIGN APP UX DESIGN APP - WWW.UXPIN.COM
  • 48. COULDN’T DO THAT ALONE
  • 49. COULDN’T DO THAT ALONETogether we’re giant
  • 50. THE UX DESIGN APP
  • 51. THE UX DESIGN APP
  • 52. Follow the rules ofMULTIPLAYER
  • 53. Follow the rules ofMULTIPLAYER
  • 54. Follow the rules ofMULTIPLAYER * ASAP * CONSTANT * ANTI-EGOISM
  • 55. WE’RE NOT ALONEMultiplayer UX Design heroes ”Intense and continues collaboration is core to the game /Anders Ramsey
  • 56. There’s no other way
  • 57. THE UX DESIGN APPClick here to join 14 day free trial UX DESIGN APP - WWW.UXPIN.COM
  • 58. Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).WWW.UXPIN.COM - THE UX DESIGN APP

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