MULTIPLAYER UX DESIGN

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Presentation about power of collaboration in design process

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MULTIPLAYER UX DESIGN

  1. 1. MULTIPLAYERUX DESIGNMarcin Treder@marcintreder@uxpin
  2. 2. Speech ofIA SummitWarsaw 2012
  3. 3. John Stockton was an UXDesigner of Utah Jazz. WWW.UXPIN.COM - THE UX DESIGN APP
  4. 4. He made histeammates better.WWW.UXPIN.COM - THE UX DESIGN APP
  5. 5. AND THEY MADE QUITE A PRODUCTPhoto by Kevin.Ward
  6. 6. [MULTIPLAYER] [UX DESIGN]
  7. 7. [MULTIPLAYER] [UX DESIGN]
  8. 8. [MULTIPLAYER] [UX DESIGN] What UX Designers do?
  9. 9. [MULTIPLAYER] [UX DESIGN] What UX Designers do? ?
  10. 10. [MULTIPLAYER] [UX DESIGN] What UX Designers do? ?
  11. 11. [MULTIPLAYER] [UX DESIGN]{ What UX Designers do?♥
  12. 12. [MULTIPLAYER] [UX DESIGN]{♥Holistic approach may lead to serious growth
  13. 13. [MULTIPLAYER] [UX DESIGN] What UX Designers do? PRODUCTS!
  14. 14. [MULTIPLAYER] [UX DESIGN] What UX Designers do? PRODUCTS! Business Goals $ Change in users behavior (seduction!) ♥
  15. 15. I’m not aWIREFRAMER
  16. 16. UX DESIGN does not equalWIREFRAMING
  17. 17. WHAT’S REALLYIMPORTANT?For You in UX Design
  18. 18. DESIGNING GREATPRODUCTS about human mind Thanks to knowledge
  19. 19. DESIGNING GREATPRODUCTS about human mind Thanks to knowledge That’s my UX
  20. 20. So...UX = PRODUCTDEVELOPMENT?
  21. 21. YESPhoto by Cristian V. WWW.UXPIN.COM - THE UX DESIGN APP
  22. 22. What about...MULTIPLAYER?
  23. 23. Together we’re giant
  24. 24. THEY DON’T ACCEPTSINGLE-FOUNDER STARTUPS
  25. 25. THEY DON’T ACCEPTSINGLE-FOUNDER STARTUPS [source: TechCoctail http://techcocktail.com/500-startups-2012-01]
  26. 26. GREAT PRODUCTSNEED GREAT TEAMS
  27. 27. UX DESIGNERS PROVIDE VALUEUX DESIGNER the rest of THE TEAM } * MIND and COGNITIVE SYSTEM * BEHAVIOR ANALYSIS Unique * INFORMATION ARCHITECTURE knowledge * HCI * DESIGN
  28. 28. DESIGNER NEVERLEAVES THE PROJECT Golden Rule
  29. 29. 2010Tough Project
  30. 30. 2010Tough Project `
  31. 31. 2010Tough Project Complete redesign just before the IPO In a dev-centered company that hated UX
  32. 32. THIS IS HOW I FELT
  33. 33. ONE SOLUTIONThe only hope
  34. 34. MULTIPLAYER UX
  35. 35. MULTIPLAYER UXWe did everything together
  36. 36. WE DID EVERYTHING TOGETHERUnited team. }* BENCHMARKING* COGNITIVE WALK THROUGH UX, Devs, PMs,* HEURISTICS Accountants...* USABILITY TESTING
  37. 37. PAPER PROTOTYPING
  38. 38. PAPER PROTOTYPING REDESIGNED
  39. 39. PAPER PROTOTYPING REDESIGNED
  40. 40. RESULT?
  41. 41. + XX %Conversion Rate
  42. 42. + XX %Conversion Rate Double Digit Growth
  43. 43. 2010Not that tough after all
  44. 44. Together we’re giant
  45. 45. 2010Even tougher project
  46. 46. 2010Even tougher project That’s the year we’ve started to think about UXPin
  47. 47. THE UX DESIGN APP UX DESIGN APP - WWW.UXPIN.COM
  48. 48. COULDN’T DO THAT ALONE
  49. 49. COULDN’T DO THAT ALONETogether we’re giant
  50. 50. THE UX DESIGN APP
  51. 51. THE UX DESIGN APP
  52. 52. Follow the rules ofMULTIPLAYER
  53. 53. Follow the rules ofMULTIPLAYER
  54. 54. Follow the rules ofMULTIPLAYER * ASAP * CONSTANT * ANTI-EGOISM
  55. 55. WE’RE NOT ALONEMultiplayer UX Design heroes ”Intense and continues collaboration is core to the game /Anders Ramsey
  56. 56. There’s no other way
  57. 57. THE UX DESIGN APPClick here to join 14 day free trial UX DESIGN APP - WWW.UXPIN.COM
  58. 58. Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).WWW.UXPIN.COM - THE UX DESIGN APP

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