Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)
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Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)

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I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014). ...

I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014).

Going through personal story of my career, I described a collaborative design process that leads to the creation of great products.

UX design process described in my talks is used every day by UXPin - The UX Design App (http://uxpin.com).

Thanks!

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Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event) Presentation Transcript

  • 1. THE DESIGN PROCESS & The Value of Collaboration MARCIN TREDER, CEO OF UXPIN, @marcintreder @uxpin
  • 2. @marcintreder #UXNight
  • 3. + thanks
  • 4. UX Designer WHO’S THAT?! Philosopher & Psychologist Founder & CEO UXPin @marcintreder
  • 5. WARNING One shameless slide of self-promotion ahead
  • 6. GOOGLE DOCS UX DESIGNfor Design Process in a Cloud! www.uxpin.com
  • 7. GDANSK, POLAND MOUNTAIN VIEW&
  • 8. PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/
  • 9. PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/ & A little bit of science
  • 10. ROCKY ROAD http://www.flickr.com/photos/45861308@N03/6038834250/
  • 11. JANUARY, 2009, GDANSK, POLAND It all started…
  • 12. ENGINEER-DRIVEN ORGANIZATION Author: Michal Jaskolski from Startup to IPO
  • 13. http://www.flickr.com/photos/46679858@N08/5147520629 THE ONLY DESIGNER IN THE VILLAGE
  • 14. http://www.flickr.com/photos/19516393@N00/4808637640/ DESIGN UNDER SIEGE
  • 15. http://www.flickr.com/photos/19516393@N00/4808637640/ RIGHTEOUS BATTLE
  • 16. http://www.flickr.com/photos/83346641@N00/4378606832/ ULTIMATE FAILURE
  • 17. REJECTION FIGHT MORE REJECTION Ego multiplier* *
  • 18. BAD PRODUCT
  • 19. COLLABORATIVE DESIGN PROCESS The very first steps…
  • 20. MAY, 2011, GDANSK, POLAND
  • 21. TIME TO WORK TOGETHER http://www.flickr.com/photos/30781609@N03/5355919491/
  • 22. CO-ANALYSIS OF PROBLEMS http://www.flickr.com/photos/80122196@N00/4499404/
  • 23. CO-ARCHITECTURE PLANNING http://www.flickr.com/photos/10588069@N00/491411288/
  • 24. CO-TESTING http://www.flickr.com/photos/86672335@N00/4642293042
  • 25. DESIGN WORKSHOPS
  • 26. VICTORY IS OURS
  • 27. RESULT?
  • 28. XX% CONVERSION RATE GROWTH
  • 29. 5 PEOPLE UX DESIGN TEAM
  • 30. &
  • 31. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
  • 32. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
  • 33. MAKE THE PROCESS RIGHT or STARVE http://www.flickr.com/photos/99047728@N00/3715424202/
  • 34. THE PROCESS
  • 35. NEATLY ORGANIZED LIFE …good for Alcatraz prisoners only?
  • 36. The ability to collaborate, manage the increasing complexity of design problems, to design "in context" to their target audiences (…) transforms designers from "makers of things" to "design strategists". “ /David Holston The Strategic Designer: Tools and techniques for managing the design process
  • 37. PLAN EXECUTE http://www.flickr.com/photos/32224133@N07/6924015872/
  • 38. DESIGN = SOLVING PROBLEMS
  • 39. If you can't describe what you are doing as a process, you don't know what you're doing. “ /W. E. Deming
  • 40. GET YOURSELF ORGANIZED https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/ & transparent
  • 41. 2. DOCUMENT1. THINK 3. BUILD 4. SHIP Repeat until goals are met. DESIGN PROCESS AT UXPIN
  • 42. 1. THINK
  • 43. GET ALL THESE IDEAS ALIGNED http://www.flickr.com/photos/73491156@N00/467858863/
  • 44. THE ALL MIGHTY C-P-S HYPOTHESIS
  • 45. CUSTOMER PROBLEM SOLUTION
  • 46. CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA CUSTOMER
  • 47. USABILITY TESTINGCS DATA CUST DEV PROBLEM Silverback 2.0
  • 48. USABILITY TESTINGBENCHMARK DESIGN TRENDS SOLUTION ui-patterns.com pinterest.com patterntap.com STYLE GUIDES
  • 49. FREE EBOOKS uxpin.com/knowledge.html full of design patterns
  • 50. FEED YOUR TEAM & STAKEHOLDERS C-P-S is tasty! http://www.flickr.com/photos/16698683@N00/8602670593/
  • 51. COMPANY WIDE DESIGN SESSIONS Sketching sessions based on Qualitative & Quantitative data
  • 52. 2. DOCUMENT
  • 53. FLEXIBLE FIDELITY & STYLE
  • 54. FLEXIBLE FIDELITY & STYLE
  • 55. FIND VISUAL LANGUAGE for each project
  • 56. 3. BUILD
  • 57. WE LIKE UNICORNS
  • 58. DESIGNERS - ACTIVE MAKERS
  • 59. DON’T WAVE GOODBYE until objectives are met http://www.flickr.com/photos/66633717@N02/9070147074/
  • 60. 4. SHIP
  • 61. Q&A IS THE RESPONSIBILITY OF THE COMPANY http://www.flickr.com/photos/41346951@N05/12636730123/
  • 62. TEST THE DAMN THING http://www.flickr.com/photos/41346951@N05/12636730123/ http://www.flickr.com/photos/33091263@N04/3731298055/
  • 63. ITERATE&
  • 64. COLLABORATION
  • 65. WHY SO COLLABORATIVE? http://www.flickr.com/photos/48284784@N00/5728180282/
  • 66. DECEMBER 17, 1903, NORTH CAROLINA
  • 67. WRIGHT BROTHERS
  • 68. …nearly everything that was done in our lives has been the result of conversations, suggestions and discussions between us. “ /Wilbur Wright
  • 69. MAY, 1926, OXFORD, ENGLAND
  • 70. The Lord of the Rings and The Chronicles of Narnia were not solo works, authored by lone geniuses; they unfold in a collaborative circle" “ /Keith Sawyer
  • 71. NO COLLABORATION, NO LORD OF THE RINGS?
  • 72. http://www.flickr.com/photos/48600090482@N01/22584430/ GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
  • 73. Rigorous creation of collaborative environment decreases the error rate by 75%, increases productivity by 10% and makes products much more innovative. “ /HBR, On Collaboration
  • 74. BUT…HOW TO COLLABORATE?
  • 75. 1. EMBRACE YOUR ROLE
  • 76. YOU’RE PART OF THE PRODUCT TEAM http://www.flickr.com/photos/73491156@N00/2750626364/
  • 77. Being contributor means no relinquishing control, but finding it through the power of collaboration “ /Dan Brown
  • 78. DESIGN BY COMMITTEE DIES HERE http://www.flickr.com/photos/29487767@N02/3435382547/
  • 79. 2. PLAY BY THE BOOK
  • 80. RESPECT, HUMILITY, EMPATHY http://www.flickr.com/photos/28765303@N08/2910891216/
  • 81. 3. ACCEPT THE CONFLICT
  • 82. IT IS UNAVOIDABLE http://www.flickr.com/photos/16181185@N00/297573590/
  • 83. CONFLICT BREAKTHROUGH
  • 84. 4. FOLLOW THE PROCESS
  • 85. WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
  • 86. BUT WHEN WE DO…
  • 87. INNOVATION
  • 88. INNOVATION
  • 89. 3 GREAT BOOKS
  • 90. THANK YOU! marcin@uxpin.com @marcintreder
  • 91. MARCIN@UXPIN.COM @MARCINTREDER 2 MONTH OF UXPIN for FREE Code: Cascade14 at UXPin.com/Promo.html