• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)
 

Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)

on

  • 2,338 views

I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014). ...

I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014).

Going through personal story of my career, I described a collaborative design process that leads to the creation of great products.

UX design process described in my talks is used every day by UXPin - The UX Design App (http://uxpin.com).

Thanks!

Statistics

Views

Total Views
2,338
Views on SlideShare
2,327
Embed Views
11

Actions

Likes
7
Downloads
17
Comments
0

1 Embed 11

https://twitter.com 11

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event) Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event) Presentation Transcript

    • THE DESIGN PROCESS & The Value of Collaboration MARCIN TREDER, CEO OF UXPIN, @marcintreder @uxpin
    • @marcintreder #UXNight
    • + thanks
    • UX Designer WHO’S THAT?! Philosopher & Psychologist Founder & CEO UXPin @marcintreder
    • WARNING One shameless slide of self-promotion ahead
    • GOOGLE DOCS UX DESIGNfor Design Process in a Cloud! www.uxpin.com
    • GDANSK, POLAND MOUNTAIN VIEW&
    • PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/
    • PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/ & A little bit of science
    • ROCKY ROAD http://www.flickr.com/photos/45861308@N03/6038834250/
    • JANUARY, 2009, GDANSK, POLAND It all started…
    • ENGINEER-DRIVEN ORGANIZATION Author: Michal Jaskolski from Startup to IPO
    • http://www.flickr.com/photos/46679858@N08/5147520629 THE ONLY DESIGNER IN THE VILLAGE
    • http://www.flickr.com/photos/19516393@N00/4808637640/ DESIGN UNDER SIEGE
    • http://www.flickr.com/photos/19516393@N00/4808637640/ RIGHTEOUS BATTLE
    • http://www.flickr.com/photos/83346641@N00/4378606832/ ULTIMATE FAILURE
    • REJECTION FIGHT MORE REJECTION Ego multiplier* *
    • BAD PRODUCT
    • COLLABORATIVE DESIGN PROCESS The very first steps…
    • MAY, 2011, GDANSK, POLAND
    • TIME TO WORK TOGETHER http://www.flickr.com/photos/30781609@N03/5355919491/
    • CO-ANALYSIS OF PROBLEMS http://www.flickr.com/photos/80122196@N00/4499404/
    • CO-ARCHITECTURE PLANNING http://www.flickr.com/photos/10588069@N00/491411288/
    • CO-TESTING http://www.flickr.com/photos/86672335@N00/4642293042
    • DESIGN WORKSHOPS
    • VICTORY IS OURS
    • RESULT?
    • XX% CONVERSION RATE GROWTH
    • 5 PEOPLE UX DESIGN TEAM
    • &
    • THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
    • THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
    • MAKE THE PROCESS RIGHT or STARVE http://www.flickr.com/photos/99047728@N00/3715424202/
    • THE PROCESS
    • NEATLY ORGANIZED LIFE …good for Alcatraz prisoners only?
    • The ability to collaborate, manage the increasing complexity of design problems, to design "in context" to their target audiences (…) transforms designers from "makers of things" to "design strategists". “ /David Holston The Strategic Designer: Tools and techniques for managing the design process
    • PLAN EXECUTE http://www.flickr.com/photos/32224133@N07/6924015872/
    • DESIGN = SOLVING PROBLEMS
    • If you can't describe what you are doing as a process, you don't know what you're doing. “ /W. E. Deming
    • GET YOURSELF ORGANIZED https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/ & transparent
    • 2. DOCUMENT1. THINK 3. BUILD 4. SHIP Repeat until goals are met. DESIGN PROCESS AT UXPIN
    • 1. THINK
    • GET ALL THESE IDEAS ALIGNED http://www.flickr.com/photos/73491156@N00/467858863/
    • THE ALL MIGHTY C-P-S HYPOTHESIS
    • CUSTOMER PROBLEM SOLUTION
    • CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA CUSTOMER
    • USABILITY TESTINGCS DATA CUST DEV PROBLEM Silverback 2.0
    • USABILITY TESTINGBENCHMARK DESIGN TRENDS SOLUTION ui-patterns.com pinterest.com patterntap.com STYLE GUIDES
    • FREE EBOOKS uxpin.com/knowledge.html full of design patterns
    • FEED YOUR TEAM & STAKEHOLDERS C-P-S is tasty! http://www.flickr.com/photos/16698683@N00/8602670593/
    • COMPANY WIDE DESIGN SESSIONS Sketching sessions based on Qualitative & Quantitative data
    • 2. DOCUMENT
    • FLEXIBLE FIDELITY & STYLE
    • FLEXIBLE FIDELITY & STYLE
    • FIND VISUAL LANGUAGE for each project
    • 3. BUILD
    • WE LIKE UNICORNS
    • DESIGNERS - ACTIVE MAKERS
    • DON’T WAVE GOODBYE until objectives are met http://www.flickr.com/photos/66633717@N02/9070147074/
    • 4. SHIP
    • Q&A IS THE RESPONSIBILITY OF THE COMPANY http://www.flickr.com/photos/41346951@N05/12636730123/
    • TEST THE DAMN THING http://www.flickr.com/photos/41346951@N05/12636730123/ http://www.flickr.com/photos/33091263@N04/3731298055/
    • ITERATE&
    • COLLABORATION
    • WHY SO COLLABORATIVE? http://www.flickr.com/photos/48284784@N00/5728180282/
    • DECEMBER 17, 1903, NORTH CAROLINA
    • WRIGHT BROTHERS
    • …nearly everything that was done in our lives has been the result of conversations, suggestions and discussions between us. “ /Wilbur Wright
    • MAY, 1926, OXFORD, ENGLAND
    • The Lord of the Rings and The Chronicles of Narnia were not solo works, authored by lone geniuses; they unfold in a collaborative circle" “ /Keith Sawyer
    • NO COLLABORATION, NO LORD OF THE RINGS?
    • http://www.flickr.com/photos/48600090482@N01/22584430/ GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
    • Rigorous creation of collaborative environment decreases the error rate by 75%, increases productivity by 10% and makes products much more innovative. “ /HBR, On Collaboration
    • BUT…HOW TO COLLABORATE?
    • 1. EMBRACE YOUR ROLE
    • YOU’RE PART OF THE PRODUCT TEAM http://www.flickr.com/photos/73491156@N00/2750626364/
    • Being contributor means no relinquishing control, but finding it through the power of collaboration “ /Dan Brown
    • DESIGN BY COMMITTEE DIES HERE http://www.flickr.com/photos/29487767@N02/3435382547/
    • 2. PLAY BY THE BOOK
    • RESPECT, HUMILITY, EMPATHY http://www.flickr.com/photos/28765303@N08/2910891216/
    • 3. ACCEPT THE CONFLICT
    • IT IS UNAVOIDABLE http://www.flickr.com/photos/16181185@N00/297573590/
    • CONFLICT BREAKTHROUGH
    • 4. FOLLOW THE PROCESS
    • WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
    • BUT WHEN WE DO…
    • INNOVATION
    • INNOVATION
    • 3 GREAT BOOKS
    • THANK YOU! marcin@uxpin.com @marcintreder
    • MARCIN@UXPIN.COM @MARCINTREDER 2 MONTH OF UXPIN for FREE Code: Cascade14 at UXPin.com/Promo.html