Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)
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Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)

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I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014). ...

I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014).

Going through personal story of my career, I described a collaborative design process that leads to the creation of great products.

UX design process described in my talks is used every day by UXPin - The UX Design App (http://uxpin.com).

Thanks!

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Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event) Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event) Presentation Transcript

  • THE DESIGN PROCESS & The Value of Collaboration MARCIN TREDER, CEO OF UXPIN, @marcintreder @uxpin
  • @marcintreder #UXNight
  • + thanks
  • UX Designer WHO’S THAT?! Philosopher & Psychologist Founder & CEO UXPin @marcintreder
  • WARNING One shameless slide of self-promotion ahead
  • GOOGLE DOCS UX DESIGNfor Design Process in a Cloud! www.uxpin.com
  • GDANSK, POLAND MOUNTAIN VIEW&
  • PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/
  • PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/ & A little bit of science
  • ROCKY ROAD http://www.flickr.com/photos/45861308@N03/6038834250/
  • JANUARY, 2009, GDANSK, POLAND It all started…
  • ENGINEER-DRIVEN ORGANIZATION Author: Michal Jaskolski from Startup to IPO
  • http://www.flickr.com/photos/46679858@N08/5147520629 THE ONLY DESIGNER IN THE VILLAGE
  • http://www.flickr.com/photos/19516393@N00/4808637640/ DESIGN UNDER SIEGE
  • http://www.flickr.com/photos/19516393@N00/4808637640/ RIGHTEOUS BATTLE
  • http://www.flickr.com/photos/83346641@N00/4378606832/ ULTIMATE FAILURE
  • REJECTION FIGHT MORE REJECTION Ego multiplier* *
  • BAD PRODUCT
  • COLLABORATIVE DESIGN PROCESS The very first steps…
  • MAY, 2011, GDANSK, POLAND
  • TIME TO WORK TOGETHER http://www.flickr.com/photos/30781609@N03/5355919491/
  • CO-ANALYSIS OF PROBLEMS http://www.flickr.com/photos/80122196@N00/4499404/
  • CO-ARCHITECTURE PLANNING http://www.flickr.com/photos/10588069@N00/491411288/
  • CO-TESTING http://www.flickr.com/photos/86672335@N00/4642293042
  • DESIGN WORKSHOPS
  • VICTORY IS OURS
  • RESULT?
  • XX% CONVERSION RATE GROWTH
  • 5 PEOPLE UX DESIGN TEAM
  • &
  • THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
  • THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
  • MAKE THE PROCESS RIGHT or STARVE http://www.flickr.com/photos/99047728@N00/3715424202/
  • THE PROCESS
  • NEATLY ORGANIZED LIFE …good for Alcatraz prisoners only?
  • The ability to collaborate, manage the increasing complexity of design problems, to design "in context" to their target audiences (…) transforms designers from "makers of things" to "design strategists". “ /David Holston The Strategic Designer: Tools and techniques for managing the design process
  • PLAN EXECUTE http://www.flickr.com/photos/32224133@N07/6924015872/
  • DESIGN = SOLVING PROBLEMS
  • If you can't describe what you are doing as a process, you don't know what you're doing. “ /W. E. Deming
  • GET YOURSELF ORGANIZED https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/ & transparent
  • 2. DOCUMENT1. THINK 3. BUILD 4. SHIP Repeat until goals are met. DESIGN PROCESS AT UXPIN
  • 1. THINK
  • GET ALL THESE IDEAS ALIGNED http://www.flickr.com/photos/73491156@N00/467858863/
  • THE ALL MIGHTY C-P-S HYPOTHESIS
  • CUSTOMER PROBLEM SOLUTION
  • CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA CUSTOMER
  • USABILITY TESTINGCS DATA CUST DEV PROBLEM Silverback 2.0
  • USABILITY TESTINGBENCHMARK DESIGN TRENDS SOLUTION ui-patterns.com pinterest.com patterntap.com STYLE GUIDES
  • FREE EBOOKS uxpin.com/knowledge.html full of design patterns
  • FEED YOUR TEAM & STAKEHOLDERS C-P-S is tasty! http://www.flickr.com/photos/16698683@N00/8602670593/
  • COMPANY WIDE DESIGN SESSIONS Sketching sessions based on Qualitative & Quantitative data
  • 2. DOCUMENT
  • FLEXIBLE FIDELITY & STYLE
  • FLEXIBLE FIDELITY & STYLE
  • FIND VISUAL LANGUAGE for each project
  • 3. BUILD
  • WE LIKE UNICORNS
  • DESIGNERS - ACTIVE MAKERS
  • DON’T WAVE GOODBYE until objectives are met http://www.flickr.com/photos/66633717@N02/9070147074/
  • 4. SHIP
  • Q&A IS THE RESPONSIBILITY OF THE COMPANY http://www.flickr.com/photos/41346951@N05/12636730123/
  • TEST THE DAMN THING http://www.flickr.com/photos/41346951@N05/12636730123/ http://www.flickr.com/photos/33091263@N04/3731298055/
  • ITERATE&
  • COLLABORATION
  • WHY SO COLLABORATIVE? http://www.flickr.com/photos/48284784@N00/5728180282/
  • DECEMBER 17, 1903, NORTH CAROLINA
  • WRIGHT BROTHERS
  • …nearly everything that was done in our lives has been the result of conversations, suggestions and discussions between us. “ /Wilbur Wright
  • MAY, 1926, OXFORD, ENGLAND
  • The Lord of the Rings and The Chronicles of Narnia were not solo works, authored by lone geniuses; they unfold in a collaborative circle" “ /Keith Sawyer
  • NO COLLABORATION, NO LORD OF THE RINGS?
  • http://www.flickr.com/photos/48600090482@N01/22584430/ GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
  • Rigorous creation of collaborative environment decreases the error rate by 75%, increases productivity by 10% and makes products much more innovative. “ /HBR, On Collaboration
  • BUT…HOW TO COLLABORATE?
  • 1. EMBRACE YOUR ROLE
  • YOU’RE PART OF THE PRODUCT TEAM http://www.flickr.com/photos/73491156@N00/2750626364/
  • Being contributor means no relinquishing control, but finding it through the power of collaboration “ /Dan Brown
  • DESIGN BY COMMITTEE DIES HERE http://www.flickr.com/photos/29487767@N02/3435382547/
  • 2. PLAY BY THE BOOK
  • RESPECT, HUMILITY, EMPATHY http://www.flickr.com/photos/28765303@N08/2910891216/
  • 3. ACCEPT THE CONFLICT
  • IT IS UNAVOIDABLE http://www.flickr.com/photos/16181185@N00/297573590/
  • CONFLICT BREAKTHROUGH
  • 4. FOLLOW THE PROCESS
  • WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
  • BUT WHEN WE DO…
  • INNOVATION
  • INNOVATION
  • 3 GREAT BOOKS
  • THANK YOU! marcin@uxpin.com @marcintreder
  • MARCIN@UXPIN.COM @MARCINTREDER 2 MONTH OF UXPIN for FREE Code: Cascade14 at UXPin.com/Promo.html