0
THE DESIGN PROCESS
& The Value of Collaboration
MARCIN TREDER, CEO OF UXPIN,
@marcintreder @uxpin
@marcintreder
#UXNight
+
thanks
UX Designer
WHO’S THAT?!
Philosopher & Psychologist
Founder & CEO UXPin
@marcintreder
WARNING
One shameless slide of self-promotion ahead
GOOGLE DOCS UX DESIGNfor
Design Process in a Cloud!
www.uxpin.com
GDANSK, POLAND MOUNTAIN VIEW&
PERSONAL STORY
http://www.flickr.com/photos/41109263@N00/3804697464/
PERSONAL STORY
http://www.flickr.com/photos/41109263@N00/3804697464/
& A little bit of science
ROCKY ROAD
http://www.flickr.com/photos/45861308@N03/6038834250/
JANUARY, 2009, GDANSK, POLAND
It all started…
ENGINEER-DRIVEN ORGANIZATION
Author: Michal Jaskolski
from Startup to IPO
http://www.flickr.com/photos/46679858@N08/5147520629
THE ONLY DESIGNER IN THE VILLAGE
http://www.flickr.com/photos/19516393@N00/4808637640/
DESIGN UNDER SIEGE
http://www.flickr.com/photos/19516393@N00/4808637640/
RIGHTEOUS BATTLE
http://www.flickr.com/photos/83346641@N00/4378606832/
ULTIMATE FAILURE
REJECTION FIGHT MORE REJECTION
Ego multiplier* *
BAD PRODUCT
COLLABORATIVE DESIGN PROCESS
The very first steps…
MAY, 2011, GDANSK, POLAND
TIME TO WORK TOGETHER
http://www.flickr.com/photos/30781609@N03/5355919491/
CO-ANALYSIS OF PROBLEMS
http://www.flickr.com/photos/80122196@N00/4499404/
CO-ARCHITECTURE PLANNING
http://www.flickr.com/photos/10588069@N00/491411288/
CO-TESTING
http://www.flickr.com/photos/86672335@N00/4642293042
DESIGN WORKSHOPS
VICTORY IS OURS
RESULT?
XX% CONVERSION RATE GROWTH
5 PEOPLE UX DESIGN TEAM
&
THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
MAKE THE PROCESS RIGHT or STARVE
http://www.flickr.com/photos/99047728@N00/3715424202/
THE PROCESS
NEATLY ORGANIZED LIFE
…good for Alcatraz prisoners only?
The ability to collaborate, manage the increasing complexity of
design problems, to design "in context" to their target au...
PLAN EXECUTE
http://www.flickr.com/photos/32224133@N07/6924015872/
DESIGN = SOLVING PROBLEMS
If you can't describe what you are doing as a process, you don't
know what you're doing.
“
/W. E. Deming
GET YOURSELF ORGANIZED
https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/
& transparent
2. DOCUMENT1. THINK 3. BUILD 4. SHIP
Repeat until goals are met.
DESIGN PROCESS AT UXPIN
1. THINK
GET ALL THESE IDEAS ALIGNED
http://www.flickr.com/photos/73491156@N00/467858863/
THE ALL MIGHTY C-P-S HYPOTHESIS
CUSTOMER PROBLEM SOLUTION
CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA
CUSTOMER
USABILITY TESTINGCS DATA CUST DEV
PROBLEM
Silverback 2.0
USABILITY TESTINGBENCHMARK DESIGN TRENDS
SOLUTION
ui-patterns.com pinterest.com patterntap.com
STYLE GUIDES
FREE EBOOKS
uxpin.com/knowledge.html
full of design patterns
FEED YOUR TEAM & STAKEHOLDERS
C-P-S is tasty!
http://www.flickr.com/photos/16698683@N00/8602670593/
COMPANY WIDE DESIGN SESSIONS
Sketching sessions based on Qualitative & Quantitative data
2. DOCUMENT
FLEXIBLE FIDELITY & STYLE
FLEXIBLE FIDELITY & STYLE
FIND VISUAL LANGUAGE
for each project
3. BUILD
WE LIKE UNICORNS
DESIGNERS - ACTIVE MAKERS
DON’T WAVE GOODBYE
until objectives are met
http://www.flickr.com/photos/66633717@N02/9070147074/
4. SHIP
Q&A IS THE RESPONSIBILITY OF THE COMPANY
http://www.flickr.com/photos/41346951@N05/12636730123/
TEST THE DAMN THING
http://www.flickr.com/photos/41346951@N05/12636730123/
http://www.flickr.com/photos/33091263@N04/3731298...
ITERATE&
COLLABORATION
WHY SO COLLABORATIVE?
http://www.flickr.com/photos/48284784@N00/5728180282/
DECEMBER 17, 1903, NORTH CAROLINA
WRIGHT BROTHERS
…nearly everything that was done in our lives has been the result
of conversations, suggestions and discussions between us...
MAY, 1926, OXFORD, ENGLAND
The Lord of the Rings and The Chronicles of Narnia were not
solo works, authored by lone geniuses; they unfold in a
collab...
NO COLLABORATION, NO LORD OF THE RINGS?
http://www.flickr.com/photos/48600090482@N01/22584430/
GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
Rigorous creation of collaborative environment decreases the error rate
by 75%, increases productivity by 10% and makes pr...
BUT…HOW TO COLLABORATE?
1. EMBRACE YOUR ROLE
YOU’RE PART OF THE PRODUCT TEAM
http://www.flickr.com/photos/73491156@N00/2750626364/
Being contributor means no relinquishing control, but finding it
through the power of collaboration
“
/Dan Brown
DESIGN BY COMMITTEE DIES HERE
http://www.flickr.com/photos/29487767@N02/3435382547/
2. PLAY BY THE BOOK
RESPECT, HUMILITY, EMPATHY
http://www.flickr.com/photos/28765303@N08/2910891216/
3. ACCEPT THE CONFLICT
IT IS UNAVOIDABLE
http://www.flickr.com/photos/16181185@N00/297573590/
CONFLICT BREAKTHROUGH
4. FOLLOW THE PROCESS
WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
BUT WHEN WE DO…
INNOVATION
INNOVATION
3 GREAT BOOKS
THANK YOU!
marcin@uxpin.com @marcintreder
MARCIN@UXPIN.COM @MARCINTREDER
2 MONTH OF UXPIN for FREE
Code: Cascade14
at UXPin.com/Promo.html
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Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)

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I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014).

Going through personal story of my career, I described a collaborative design process that leads to the creation of great products.

UX design process described in my talks is used every day by UXPin - The UX Design App (http://uxpin.com).

Thanks!

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Transcript of "Marcin Treder - The User Experience Design Process. The Story of Multiplayer Product Design Process told in Twitter and Intuit HQs (#UXNight Cascade SF event)"

  1. 1. THE DESIGN PROCESS & The Value of Collaboration MARCIN TREDER, CEO OF UXPIN, @marcintreder @uxpin
  2. 2. @marcintreder #UXNight
  3. 3. + thanks
  4. 4. UX Designer WHO’S THAT?! Philosopher & Psychologist Founder & CEO UXPin @marcintreder
  5. 5. WARNING One shameless slide of self-promotion ahead
  6. 6. GOOGLE DOCS UX DESIGNfor Design Process in a Cloud! www.uxpin.com
  7. 7. GDANSK, POLAND MOUNTAIN VIEW&
  8. 8. PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/
  9. 9. PERSONAL STORY http://www.flickr.com/photos/41109263@N00/3804697464/ & A little bit of science
  10. 10. ROCKY ROAD http://www.flickr.com/photos/45861308@N03/6038834250/
  11. 11. JANUARY, 2009, GDANSK, POLAND It all started…
  12. 12. ENGINEER-DRIVEN ORGANIZATION Author: Michal Jaskolski from Startup to IPO
  13. 13. http://www.flickr.com/photos/46679858@N08/5147520629 THE ONLY DESIGNER IN THE VILLAGE
  14. 14. http://www.flickr.com/photos/19516393@N00/4808637640/ DESIGN UNDER SIEGE
  15. 15. http://www.flickr.com/photos/19516393@N00/4808637640/ RIGHTEOUS BATTLE
  16. 16. http://www.flickr.com/photos/83346641@N00/4378606832/ ULTIMATE FAILURE
  17. 17. REJECTION FIGHT MORE REJECTION Ego multiplier* *
  18. 18. BAD PRODUCT
  19. 19. COLLABORATIVE DESIGN PROCESS The very first steps…
  20. 20. MAY, 2011, GDANSK, POLAND
  21. 21. TIME TO WORK TOGETHER http://www.flickr.com/photos/30781609@N03/5355919491/
  22. 22. CO-ANALYSIS OF PROBLEMS http://www.flickr.com/photos/80122196@N00/4499404/
  23. 23. CO-ARCHITECTURE PLANNING http://www.flickr.com/photos/10588069@N00/491411288/
  24. 24. CO-TESTING http://www.flickr.com/photos/86672335@N00/4642293042
  25. 25. DESIGN WORKSHOPS
  26. 26. VICTORY IS OURS
  27. 27. RESULT?
  28. 28. XX% CONVERSION RATE GROWTH
  29. 29. 5 PEOPLE UX DESIGN TEAM
  30. 30. &
  31. 31. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED
  32. 32. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&
  33. 33. MAKE THE PROCESS RIGHT or STARVE http://www.flickr.com/photos/99047728@N00/3715424202/
  34. 34. THE PROCESS
  35. 35. NEATLY ORGANIZED LIFE …good for Alcatraz prisoners only?
  36. 36. The ability to collaborate, manage the increasing complexity of design problems, to design "in context" to their target audiences (…) transforms designers from "makers of things" to "design strategists". “ /David Holston The Strategic Designer: Tools and techniques for managing the design process
  37. 37. PLAN EXECUTE http://www.flickr.com/photos/32224133@N07/6924015872/
  38. 38. DESIGN = SOLVING PROBLEMS
  39. 39. If you can't describe what you are doing as a process, you don't know what you're doing. “ /W. E. Deming
  40. 40. GET YOURSELF ORGANIZED https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/ & transparent
  41. 41. 2. DOCUMENT1. THINK 3. BUILD 4. SHIP Repeat until goals are met. DESIGN PROCESS AT UXPIN
  42. 42. 1. THINK
  43. 43. GET ALL THESE IDEAS ALIGNED http://www.flickr.com/photos/73491156@N00/467858863/
  44. 44. THE ALL MIGHTY C-P-S HYPOTHESIS
  45. 45. CUSTOMER PROBLEM SOLUTION
  46. 46. CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA CUSTOMER
  47. 47. USABILITY TESTINGCS DATA CUST DEV PROBLEM Silverback 2.0
  48. 48. USABILITY TESTINGBENCHMARK DESIGN TRENDS SOLUTION ui-patterns.com pinterest.com patterntap.com STYLE GUIDES
  49. 49. FREE EBOOKS uxpin.com/knowledge.html full of design patterns
  50. 50. FEED YOUR TEAM & STAKEHOLDERS C-P-S is tasty! http://www.flickr.com/photos/16698683@N00/8602670593/
  51. 51. COMPANY WIDE DESIGN SESSIONS Sketching sessions based on Qualitative & Quantitative data
  52. 52. 2. DOCUMENT
  53. 53. FLEXIBLE FIDELITY & STYLE
  54. 54. FLEXIBLE FIDELITY & STYLE
  55. 55. FIND VISUAL LANGUAGE for each project
  56. 56. 3. BUILD
  57. 57. WE LIKE UNICORNS
  58. 58. DESIGNERS - ACTIVE MAKERS
  59. 59. DON’T WAVE GOODBYE until objectives are met http://www.flickr.com/photos/66633717@N02/9070147074/
  60. 60. 4. SHIP
  61. 61. Q&A IS THE RESPONSIBILITY OF THE COMPANY http://www.flickr.com/photos/41346951@N05/12636730123/
  62. 62. TEST THE DAMN THING http://www.flickr.com/photos/41346951@N05/12636730123/ http://www.flickr.com/photos/33091263@N04/3731298055/
  63. 63. ITERATE&
  64. 64. COLLABORATION
  65. 65. WHY SO COLLABORATIVE? http://www.flickr.com/photos/48284784@N00/5728180282/
  66. 66. DECEMBER 17, 1903, NORTH CAROLINA
  67. 67. WRIGHT BROTHERS
  68. 68. …nearly everything that was done in our lives has been the result of conversations, suggestions and discussions between us. “ /Wilbur Wright
  69. 69. MAY, 1926, OXFORD, ENGLAND
  70. 70. The Lord of the Rings and The Chronicles of Narnia were not solo works, authored by lone geniuses; they unfold in a collaborative circle" “ /Keith Sawyer
  71. 71. NO COLLABORATION, NO LORD OF THE RINGS?
  72. 72. http://www.flickr.com/photos/48600090482@N01/22584430/ GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION
  73. 73. Rigorous creation of collaborative environment decreases the error rate by 75%, increases productivity by 10% and makes products much more innovative. “ /HBR, On Collaboration
  74. 74. BUT…HOW TO COLLABORATE?
  75. 75. 1. EMBRACE YOUR ROLE
  76. 76. YOU’RE PART OF THE PRODUCT TEAM http://www.flickr.com/photos/73491156@N00/2750626364/
  77. 77. Being contributor means no relinquishing control, but finding it through the power of collaboration “ /Dan Brown
  78. 78. DESIGN BY COMMITTEE DIES HERE http://www.flickr.com/photos/29487767@N02/3435382547/
  79. 79. 2. PLAY BY THE BOOK
  80. 80. RESPECT, HUMILITY, EMPATHY http://www.flickr.com/photos/28765303@N08/2910891216/
  81. 81. 3. ACCEPT THE CONFLICT
  82. 82. IT IS UNAVOIDABLE http://www.flickr.com/photos/16181185@N00/297573590/
  83. 83. CONFLICT BREAKTHROUGH
  84. 84. 4. FOLLOW THE PROCESS
  85. 85. WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.
  86. 86. BUT WHEN WE DO…
  87. 87. INNOVATION
  88. 88. INNOVATION
  89. 89. 3 GREAT BOOKS
  90. 90. THANK YOU! marcin@uxpin.com @marcintreder
  91. 91. MARCIN@UXPIN.COM @MARCINTREDER 2 MONTH OF UXPIN for FREE Code: Cascade14 at UXPin.com/Promo.html
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