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12 KPIs que tout webmarketer devrait avoir sur son tableau de bord
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12 KPIs que tout webmarketer devrait avoir sur son tableau de bord

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  • 1. LEVIERS WEBMARKETING SEO SEA DISPLAY REMARKETING CONTENT MARKETING AFFILIATION CYCLE ACHAT RESEAUX SOCIAUX DECOUVRIR E-MAILING REFLECHIR PASSER A L’ACTION KPI A MESURER • # ou % d’interactions • Taux de clic (CTR) • Fidélité visiteurs • Conversations, Amplifications, Avis positifs • Comportement on-site (Taux de rebond, durée moyenne, Pages/visite) • Abandon du tunnel d’achat / page de formulaire • Evolution de la notoriété de marque • % de nouvelles visites Revenus par visite • % de conversions indirectes • Taux de conversion • Profit net = CA – (Budget MKG + Coût des produits vendus)

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