Social Media Training Workshop - Imperial College London

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This presentation was delivered as part of the Social Media Training Workshop at the School of Medicine Imperial College London. The workshop has been organised as part of the Communications Project which aims to review communication channels across various areas of the School of Medicine.

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Social Media Training Workshop - Imperial College London

  1. 1. School of Medicine Faculty Education Office Dr Maria Toro-Troconis Mr Benito Broglia Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  2. 2. Learning Outcomes By the end of this session you should be able to: • Identify the major social media platforms that could be used to improve communication across various areas of the School of Medicine. • Discuss social media demographics and how they may affect the decision of using specific social media platforms to reach specific user groups. • Select the relevant social media platforms that may be used for a specific area. Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  3. 3. AGENDA Welcome & Introduction 11:00 – 11:05 Classification of Social Media 11:05 - 11:20 User demographics Demos 11:20 – 11:50 Group activity & Refreshments 11:50 – 12:50 Final discussion 12:50 – 13:00 Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  4. 4. Social Media Tools available Communication • • • • • Blogging – Blogger, WordPress Microblogging – Twitter Location – Foursquare, Facebook places Social Networking – Facebook, Linkedin, My Space Aggregators: Netvibes, Scoopit, Hootsuite, Sympler Collaboration • • • • • • Conferencing – Skype, Google Hangouts Wikis – Wikipedia Project Management – PBWorks, Trello Social Bookmarking – Delicious, Diigo Social Bibliography – Mendeley, Citeulike Social documents – Google Docs, Dropbox Multimedia • • • • Photography – Flickr, Picasa, Instagram Video – YouTube, Vimeo Presentation sharing – Slideshare Virtual Worlds – OpenSim, Second Life, World of Warcraft
  5. 5. Social Media Tools available Communication • • • • • Blogging – Blogger, WordPress Microblogging – Twitter Location – Foursquare, Facebook places Social Networking – Facebook, Linkedin, Google+ Aggregators: Netvibes, Scoopit, Hootsuite, Sympler Collaboration • • • • • • Conferencing – Skype, Google Hangouts Wikis – Wikipedia Project Management – PBWorks, Trello Social Bookmarking – Delicious, Diigo Social Bibliography – Mendeley, Citeulike Social documents – Google Docs, Dropbox Multimedia • • • • Photography – Flickr, Picasa, Instagram Video – YouTube, Vimeo Presentation sharing – Slideshare Virtual Worlds – OpenSim, Second Life, World of Warcraft
  6. 6. Social Media – Demographics - US Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  7. 7. Social Media – Demographics - UK UK Facebook Statistics 2014 • Facebook growth period is decreasing – 31 million users – 1.5 million higher last year • It’s not longer ‘cool’ for the younger generation • 2.5 million (13-17 years old) using the site • Largest demographic remains – 25-34 years old (26% of all users) • It remains the single largest concentration of users on any social media platform Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014 Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  8. 8. Social Media – Demographics - UK UK Twitter Statistics 2014 • 15m users in the UK – September 2013 • 40% of users worldwide use Twitter as a ‘curated news feed of updates’ • 80% of Twitters users are active on mobile devices • Twitter in everyday life - Twitter Alerts service launched in the UK in 2013 – direct access to all key public agencies’ critical information updates in one place Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014 Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  9. 9. Social Media – Demographics - UK LinkedIn in the UK • 10m users in the UK – early 2013 • LinkedIn responsible for 64% of visits to corporate websites • Push towards recruiting from Further and Higher Education Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014 Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  10. 10. Social Media – Demographics - UK Google + in the UK 2014 • Confirmed statistics from Google not yet available. • Challenging due to the number of services involved in Google+: YouTube, Gmail, etc. Biggest growers • • • • Pinterest has grown exponetially. Over 2 million users – July 2013 New features: ‘place pins’, ‘dream trip’, ‘article pin’. Instagram continues to show growth with 150 million global users in late 2013 • Messaging Apps: Snapchat (user control content) & WhatsApp (13-20 years old) Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014 Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  11. 11. Social Media – Demographics – Undergraduate Medical Students - Main social media platforms used: Facebook, Twitter, Instagram, (some use LinkedIn). - ICSM Facebook page has 2873 ‘likes’. - 66% of Facebook ‘likes’ are in the 18-24 year group (1896 ‘likes’ approximately). - Twitter is slow but people are slowly joining it. - Use of social media in MedEd : #TGDEd (https://twitter.com/search?q=%23TGDed&src=hash ) #MSAed - King Union’s https://twitter.com/search?q=%23MSAed&src=hash. #FOAMed (Free Open Access Medical Education): https://twitter.com/medfinalsrev Source: Steve Tran – ICSMSU President 2014 Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  12. 12. Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013 Source: http://socialmedialondon.co.uk/social-media-used-uk-infographic/
  13. 13. Twitter Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  14. 14. Twitter semantics @mtorotro Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  15. 15. Twitter semantics #iPadImperialFoM Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  16. 16. Twitter semantics Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  17. 17. Twitter semantics Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  18. 18. Social Media Workshop – Imperial College London http://storify.com/torotroconis/social-media-imperial-college Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
  19. 19. THANK YOU! Dr Maria Toro-Troconis m.toro@imperial.ac.uk @mtorotro Mr Benito Broglia b.broglia@imperial.ac.uk Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013

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