Internet marketing2

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A high level overview of how the pieces of Internet marketing fit together. We give this presentation to groups who are just starting out with figuring out how to use the Internet for marketing.

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Internet marketing2

  1. 1. Internet Marketing:How the pieces fit together Presented by Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  2. 2. How the pieces fit togetherImagine the pieces of the Internet as a series ofgears and cogs in a complex and constantlyturning engine. Now imagine that the largest,most powerful gear in the engine is yourwebsite. What do we find there? Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  3. 3. Content:• Information that tells your customer how your product or service helps them solve a problem or fulfill a need.• This is where you sell yourself to the public. This is your message.• Despite how important your offerings may be to your audience, they won’t be likely to find your content unless you mesh the gears of your website with other channels of communication. Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  4. 4. Blogs• Where you show off your expertise.• Show people that you’re the “Subject Matter Expert”.• Blogging sites include: BlogSpot, blogger & more.• 250 million bloggers post on-line regularly Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  5. 5. Social Media• Where you create and build relationshipsPopular Sites:• Facebook• Twitter• Foursquare• YouTube• LinkedIn Copyright © 2012Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  6. 6. Newsletters• Where you tell your customers about new things happening within the company• Provide little tidbits on how to use your product or services,• Or write anything else you think they want to hear about.Popular Email sites:• Vertical Response• Constant Contact• Mail Chimp Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  7. 7. Articles and PR Releases• Another great way to let people know that you’re relevant and continue to add value to your offerings.• Google has new restrictions on re-using content Article Sites:• Ezine• Squidoo Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  8. 8. Video• The next best thing to a personal meeting.• If a picture is worth a thousand words,• Then video is far more valuable than static text on a web page.• Why tell when you can show? Popular Video hosting sites• YouTube• MetaCafe• Hula• Daily Motion Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  9. 9. SEO• Search engine optimization• Makes your website rank more highly for the content your audience is searching for.• Targeted Keywords your audience will use to find you.• Backlinks from other relevant websites• It takes more than keywords to reach page one ranking. Copyright © 20112Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  10. 10. SEM/PPC• Search Engine Marketing• Pay-Per-Click is advertising that helps your audience find you quicker.• PPC helps you control your destiny in an internet crowded with competition.• You can control how much you spend Copyright © 2012Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  11. 11. CONTENT• So, it’s all about the message• Content is King• Deliver it so that it attracts people to your website.• Your Internet marketing efforts should answer the question: “Why should I do business with you and not the other guy?” Copyright © 2012Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342
  12. 12. Internet Map Copyright © 2012 Yellowbird Marketing Solutions • P.O. Box 705, Grayslake, IL 60030 • 815-236-9342

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