Price of Honest(ea)
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Price of Honest(ea)

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    Price of Honest(ea) Price of Honest(ea) Presentation Transcript

    • PRICE OF HONESTY
    • CSR
    • HISTORY
    • MISSION STATEMENT
    • WHY STAKE SALE TO COCA-COLA? Constant struggle in reaching out to New Markets Insignificant presence in Supermarkets and convenience stores No presence in overseas markets Less than 20% of population were reached. Focus on core business and not to spend time on establishing and setting up distribution infrastructure National presence To create impact in the society by taking the brand forward more aggressively To democratize organics Promote sustainable farming / fair trade practices to help organic farmers
    • STAKE SALE OUTCOME –HONEST TEA’S EXPECTATION No intervention in management / business operations No Change in its mission Create larger reach using Coke’s widely available distribution network Provide socially responsible products to more consumers To change the landscape of agriculture in tea fields (2.5 mt versus 25mt)
    • CUSTOMER REACTIONS Signed a deal with devil Honesty is sold to a company sells and promotes unhealthy drinks / known for environmental and labor abuses
    • CUSTOMER REACTIONS Why no unique solution to distribution when there is for other areas such as bottling plants, ingredients, etc. Concern on ability to remain on their sustainable practices Concern on all the green initiatives
    • OTHER SIMILAR TAKEOVERS Ben & Jerrys (Unilever) Tom’s of Maine (Colgate) Burt’s Bees (Clorox)
    • Thank You