2013 iama tearsheetflyer
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2013 iama tearsheetflyer

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2013 iama tearsheetflyer 2013 iama tearsheetflyer Document Transcript

  • Enter your staff’s best works in the IAMA’S... 2013 Tearsheet Competition The Atherton Hotel State College, PA • Explanatory information on objectives, strategies, and results • Creative and innovative idea or designJUDGING CRITERIA • Adaptability to other markets ALL ENTRIES MUST BE RECEIVED BY MARCH 29TH, 2013
  • SHOW OFF! Get Recognition For Your Stuff! Submit Your Tearsheets Now! Submit your tearsheets electronically. It’s easy, quickier and fairer. It shows off your artistic work as it was created, not as printed. So review the rules and submit your best work! Please B Sure To e R The Ruleead s For Our Enter any or all of the ten categories Electron Submiss ic Category 1: ions Best Black & White, Single Ad, Quarter Page and Under: Black & White only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, and originality. Ad must be for a single advertiser. Category 2: Best Color Single Ad, Quarter Page and Under: Color only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, color placement and originality. Ad must be for a single advertiser. Category 3: Best Black & White, Single Ad, Over a Quarter Page: Black & White only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, and originality. Ad must be for a single advertiser. Category 4: Best Color Single Ad, Over a Quarter Page: Color only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, color placement and originality. Ad must be for a single advertiser. Category 5: Special Event/Vendor Support Idea: For each entry, submit entire section or page. Qualifying entries are separate, stand alone, pull-out sections or pages. Judges will consider basic idea, originality, organization, development of theme in ads and creativity in section or pages. Category 6: Special Section/Niche Publication: For each entry, submit entire section or niche publication. Qualifying entries are separate, stand alone, pull-out sections or pages. Judges will consider basic idea, adaptability to other markets, organization, development of theme in the section and on the publication cover. Category 7: Self-Promotion, Advertising, including Media and Marketing Material: For each entry, submit a PDF version of a full-page tearsheet and/or entire media or marketing materials. Use this category to demonstrate the way you promote your newspaper to generate new advertisers and revenue. Use of “ready-made” ads or materials is unacceptable. Judges will consider basic idea, layout, copy, typography, headline, use of white space and originality.
  • Category 8:ROP Ad Series:Black & White or color. For each entry, submit PDF versions of full page tearsheets of three or more individual ads for asingle advertiser in ROP that have a continuous theme. Judges will consider basic idea, layout, copy, typography,headline, use of white space and originality. Ad must be for a single advertiser. Category 9:Ad Campaign Using Multiple Newspaper Products:Single advertiser using two or more newspaper products (ie. audio text, on-line, other tie-in media) for ad campaign.ROP and niche publications can be included. Category 10:Most Innovative Idea:Use this category to submit an unique concept and/or design of an ad or section that you have sold with successfulresults. For each entry, submit a PDF version of full page tearsheet and/or entire section. Judges will consider basicidea, layout, copy, typography, headline, use of white space, color placement and originality. Special Category:Newspapers Fighting Cancer:Sponsored by the Andrew E. Shapiro Cancer Foundation, this category includes any cancer-related features, sections,specialty pages or web efforts. Send in PDF versions of tearsheets for this special category to show how yournewspaper is helping raise awareness and funds in the fight against cancer. Best entries will be showcased on thefoundation Web site as a way to share ideas of how newspapers can make a difference in their communities. There isno entry fee or circulation division for this category. COMPETITION RULES Basic Entry fee is Entries must have been $30.00 for 15 entries. published between April 2012 and March 2013.
  • CATEGORY 6 ENTRY: You will notewhen entering Category 6 that you will Please makenot be able to upload a section or niche checks payable to:publication electronically. Space andbandwidth prevent this. However, youare still required to provide the name of Interstate Advertisingyour publication and provide a description Managers’ Associationvia the electronic submission process.Please print the page before submissionand paperclip or attach it to the editionthat will be mailed. Then mail the entry Include checkalong with any other publications, with physical entriesproducts or marketing materials thatare not able to be uploaded according OR if no physicalto contest rules to: Michelle Faggiano submissions are beingat the address on the right. mailed please sendCATEGORY 7 ENTRY: This category is the check separatelysimilar to Category 5. You may submit amulti-page entry in this category as long to the address below.as it is no more than 4 pages. However,the PDF must contain all pages withinone PDF file. This category also allowsyou to submit other types of files such Send entries to:as web based graphic files or any othertypes of files as necessary. Should youneed more than the three entry upload Michelle Faggianospaces please contact the contest Metro Creative Graphics, Inc.administrator, John Leeser at 519 Eighth Ave., 18th FloorJLEESER@SUNGAZETTE.COM. New York, NY 10018CATEGORY 8 ENTRY: Here you maysubmit up to five individual PDF files Phone:for consideration in this category. 1-800-223-1600CATEGORY 9 AND 10 AND THENEWSPAPERS FIGHTING CANCER Fax:ENTRY: These categories are similar 212-967-4602to Categories 5 and 7. You maysubmit a multi-page entry in thiscategory as long as it is no more E-mail:than 4 pages. However, the PDF tdentner@metro-email.commust contain all pages within onePDF file. This category also allowsyou to submit other types of filessuch as web based graphic files orany other types of files as necessaryShould you need more than thethree entry upload spaces for yoursubmission in Category 9 or 10or the one allowed in the specialcategory, please contact thecontest administrator, John Leeserat JLEESER@SUNGAZETTE.COM.Any entry that does no complywith the rules as outlined bythis committee will not beeligible for the competitionand will be disqualified.Tearsheet Contest Fees:$30 entry fee plus $2.00per each entry submitted.Entries are limited toa maximum of 30.