Tourism destinations seek to differentiate themselves from other destinations by using effective positioning and branding strategies to communicate positive images to consumers. Many places spend significantly on advertising and media to enhance their potential in the world, but they can greatly benefit from marketing thinking that helps to uncover their best strengths and successfully transform their image.
Countries, regions and cities need to compete in the global market by building their brands. Emphasis in this program would be placed on enhancing the long-term sustainability and competitiveness of the destination Campione del Garda, while optimizing
tourism’s overall contribution to economic development in host communities. This course offers a practical approach to positioning and branding tourism destinations. This Business Plan has been developed by a group of MTM 6 sudents in cooperation with the consulatancy Progetto Turismo and Coopsette, a leading company in Italy for requalification of large dismantled urban and industrial areas and for development of new areas.