Wine and Golf Resort, Sicily

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The work will focus on a Wine and Golf Resort Project located in the municipality of Campofiorito,
south of Palermo. The idea comes from the Calatrasi Group, a big Sicilian wine company with a
tradition lasting over a century. The Calatrasi’s intent is to develop an high-level resort located near
the wine producing areas and able to create a network connected to the wine and food productions and golf-tourism. The elements composing the resort are the hotel, a golf-course, luxury residential units, a “wine village” with food and entertainment facilities. The Business Plan had been carried out by a group of MTM 6 students in cooperation with the consultancy R&D Hospitality.

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  • CREA UN LOGO (NOME CHE SINTETIZZI IL PRODOTTO)
  • Siamo partiti dai benchmark e non dalla classica analisi della domanda perché nella nostra area di interesse manca un mkt di riferimento.
  • A questo punto dobbiamo dire che, come si vede dalla slide, il tema del vino è forte soprattutto nella zona di nostro interesse
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