• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Forum "What's the latest in tour operating?"_3
 

Forum "What's the latest in tour operating?"_3

on

  • 1,715 views

The world of tour operating is in the throes of important irreversible transformation, which is currently putting the very foundations of players’ business models into question. MTM discussed these ...

The world of tour operating is in the throes of important irreversible transformation, which is currently putting the very foundations of players’ business models into question. MTM discussed these issues in the forum "What's the latest in tour operating"on the 27th of March 2009.
Have a look at the contribution of Cristina Tasselli (Kuoni Italia).

Statistics

Views

Total Views
1,715
Views on SlideShare
1,710
Embed Views
5

Actions

Likes
2
Downloads
11
Comments
0

1 Embed 5

http://www.slideshare.net 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Forum "What's the latest in tour operating?"_3 Forum "What's the latest in tour operating?"_3 Presentation Transcript

    • Kuoni Italy SpA Cristina Tasselli, Marketing, Sales & Development Director
    • The Kuoni Gro COMPANY STRATEGY BR 1906 Alfred Kuoni, a Swiss opens a quot;Travel Bureauquot; in Zurich, Switzerlan Head Office is in Zurich  Branch operations in over 30 countries  2009 8.800 employees  Kuoni’s repositioning as a global travel brand with innovative produc  a contemporary-style logo and new-look brochures launched world
    • The Group Wordw COMPANY STRATEGY BR • 30 brands focused on its core Leisure Travel and DMC busine • Operating in 5 Continents • 1998-2008, World’s Leading T for 10 times
    • The 3 Divisions of the Gro COMPANY STRATEGY BR Kuoni Travel Holding Ltd. From 2007 SBD Destinations SBD Style SBD Smart • Services offered at • Focus on • High value product destination quality/price and services • Meeting, conventions and incentives
    • The Strategic Ass COMPANY STRATEGY BR La Strategia The Strategy New Business Develope Profitable Growth Models Intangible Assets • Develop high • New Brand Identity • Increase penetration value services in Strategic Markets • Relationship with • Acquisition of partners and clients • Develop emerging DMC markets • HR • Focus on emerging • Acquisitions of TO needs Strategic dialogue and priority setting “Differentiation,… …Intangible richness, …Speed growth”
    • Kuoni Italy Milesto COMPANY STRATEGY BR 1951 Kuoni opens 1st Branch in Rome 1998, Joint Venture Kuoni-Gastaldi Tours (55%-45%) 2001 2001, Kuoni acquires full ownership of the company Kuoni Gastaldi Tours becomes Kuoni Italia Spa and developes new strategy Headquarter in Genoa, 3 Sales Centers in Milan, Rome and Naples 2008 185 employees 45 destinations in 5 Continents, leader for long-haul tailor made holiday
    • The Consumer To COMPANY STRATEGY BR THE CONSUMER THE CONSUMER IS BECOMI TODAY IS FAST MOVING CONSUME SPEND MORE TIME OUT OF HOME MORE INFORMED ABLE TO DO BENCHMARKING KNOWS WHAT HE WANTS EXPOSED TO “WORD OF MOU INTERESTED IN LOOKING FOR SOMETHING UNIQUE SHOWING INTEREST FOR CUL MULTIMEDIA LOOKING FOR EXPERIENCES EXPECTING A SPECIALIST KNO MORE THAN DESTINATIONS HOW FROM T.O. USES MULTICHANNEL TO PREFERS TAILOR MADE PURCHASE GFK 200
    • Trend Mon COMPANY STRATEGY BR THE CONSUMER BOARD KUONI How do you want to travel?
    • 2008-The New Strategy to face Market Chang COMPANY STRATEGY BR Product Portfolio Review Brand Operational/ Customer Centric Strengthening and Organizational Company Re-positioning Re-engineering Staff Development and Change Process
    • Which Target Groups to be success COMPANY STRATEGY BR A SEGMENTATION Traditional Satellite products products
    • Traditional Produ COMPANY STRATEGY BR 16 catalogues, 45 destination Worldwide
    • The Collectio COMPANY STRATEGY BR Elites Discovery Honeymooners
    • One Global Bra COMPANY STRATEGY BR I FUTURE LAB – CREATIVE CIRCLE A new way to travel
    • 2008- New Brand Iden COMPANY STRATEGY BR REABILITY PERFECT MOMENTS PASSION AUTHENTICIT Y
    • Reability
    • Reability
    • Reability
    • Authenticy
    • Authenticy
    • Authenticy
    • Authenticy
    • Passion
    • Passion
    • Passion
    • erfect Moments
    • erfect Moments
    • erfect Moments
    • erfect Moments
    • erfect Moments
    • erfect Moments