COSTA CROCIERE
QUESTIONS
QUESTIONNAIRE: PersonalPreferencesYES or NOquestionsOPENquestionsLIKERT SCALEFrom 1 to 7:- Not important- Very low- Low- I...
QUESTIONNAIRE: Perceptionof the Company
QUESTIONNAIRE:Demographic variables
SAMPLE
AnalysisFocus on guest preferences regardingthe attributes of a Costa cruise tripTo understand which activity could beimpr...
Results IAGEPREFERENCES
Results II
HOW???Statistical MethodologyAGE x PREFERENCES GENDER x PREFERENCES
Results I: Age x Preferences> 0.05
Results II: Gender x Preferences> 0.05
FINAL CONSIDERATIONSWe noticed that our Questionnaire was not appropriateto give us the direction to achieve our first obj...
Costa crociere: Business and marketing research project
Costa crociere: Business and marketing research project
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Costa crociere: Business and marketing research project

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MTM IX students have designed a marketing research agenda for tourist companies: here here presented the project on the cruise company Costa Crociere.
www.mtm.iulm.it

Published in: Education, Business, Technology
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Costa crociere: Business and marketing research project

  1. 1. COSTA CROCIERE
  2. 2. QUESTIONS
  3. 3. QUESTIONNAIRE: PersonalPreferencesYES or NOquestionsOPENquestionsLIKERT SCALEFrom 1 to 7:- Not important- Very low- Low- Indifferent- High- Very high- Extremelyimportant
  4. 4. QUESTIONNAIRE: Perceptionof the Company
  5. 5. QUESTIONNAIRE:Demographic variables
  6. 6. SAMPLE
  7. 7. AnalysisFocus on guest preferences regardingthe attributes of a Costa cruise tripTo understand which activity could beimproved in order to increasecustomers’ bookingWHY???
  8. 8. Results IAGEPREFERENCES
  9. 9. Results II
  10. 10. HOW???Statistical MethodologyAGE x PREFERENCES GENDER x PREFERENCES
  11. 11. Results I: Age x Preferences> 0.05
  12. 12. Results II: Gender x Preferences> 0.05
  13. 13. FINAL CONSIDERATIONSWe noticed that our Questionnaire was not appropriateto give us the direction to achieve our first objective.For future reasearches, we think that a newquestionnaire, more focused on our objective andshared with a bigger number of people, can bring usmore satisfying results.Anyway, this project has shown us that with right datasand working deeply on statistics, especially using theright tools as ANOVA, T-TEST, CORRELATION andREGRESSION we would be able to do a really precisework.

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