0
Crowdsourcing Experience

IULM – Master in Tourism Management

         Milan – 20 I 2010
OUR marketplace


   OUR website
OUR mission


        If something exists we SEARCH. If not, need to CREATE


                       Create               ...
Problem




                           1 Agency
                            Contract
Brand
                   2nd       3r...
Solution
Solution




1   BRANDS
    (buyers of creativity)
Solution




1   BRANDS
    (buyers of creativity)
Write their creative Briefs on BootB.com
that can be read from each cor...
Solution




2   CREATORS
    (Sellers of creativity)




1   BRANDS
    (buyers of creativity)
Write their creative Brief...
Solution




2   CREATORS
    (Sellers of creativity)
    Read the Briefs & post their creative
    proposals

1   BRANDS
...
Solution



    3      BRANDS
           Choose and buys the Best creativity


2   CREATORS
    (Sellers of creativity)
  ...
Solution


                                                 4   CREATORS
     3     BRANDS                                ...
Recruit creative department


> 18,000 -> 4 SEGMENTS ( From                   :))
                                  143 co...
> 40% top professionals

HOW? BootB targeted Professionals first.
          To reach all creatives around the Planet via g...
> 40% top professionals

HOW? BootB targeted Professionals first.
        t-
 50 000 t-shirts distributed in front of the ...
Platform with unlimited geographical coverage


    14 Languages covering the vast majority of the Planet




WESTERN     ...
A truly worldwide online marketplace


 BRAND            From                    For            CREATOR From
    Auchan   ...
A truly worldwide online marketplace


 BRAND            From                    For            CREATOR From
    Auchan   ...
Why to use BootB: creative services


                                4 main categories :


    ATL (mass)            BTL ...
BETA Testing - key figures

                          Creators                                                          Gr...
OUR creative process

  OFFLINE                       ONLINE
OUTSOURCING                 CROWDSOURCING

 IN : 5-10        ...
Value proposition - Synthesis


                             + Flexibility

                                              ...
Creativity crowdsourcing: a web revolution

Growth
 rate

                                                         Web Mai...
!&?

Thanks for the attention
                                  !
       Ready 2 hear your questions
              [ pl.ba...
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Bancale Boot B Unlimited Creativity

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Transcript of "Bancale Boot B Unlimited Creativity"

  1. 1. Crowdsourcing Experience IULM – Master in Tourism Management Milan – 20 I 2010
  2. 2. OUR marketplace OUR website
  3. 3. OUR mission If something exists we SEARCH. If not, need to CREATE Create Search Be THE Creative Engine HOW ? By using crowdsourcing instead of traditional outsourcing in a borderless & meritocratic way.
  4. 4. Problem 1 Agency Contract Brand 2nd 3rd 4th 5th agency agency agency agency Pitch “Limited Creativity” :(
  5. 5. Solution
  6. 6. Solution 1 BRANDS (buyers of creativity)
  7. 7. Solution 1 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
  8. 8. Solution 2 CREATORS (Sellers of creativity) 1 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
  9. 9. Solution 2 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 1 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
  10. 10. Solution 3 BRANDS Choose and buys the Best creativity 2 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 1 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)
  11. 11. Solution 4 CREATORS 3 BRANDS The Best receives the Budget appropriated by the Brand Choose and buys the Best creativity 2 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 1 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) “Unlimited Creativity” ;)
  12. 12. Recruit creative department > 18,000 -> 4 SEGMENTS ( From :)) 143 countries :)) 29% Freelancers ( living on their creative activity )
  13. 13. > 40% top professionals HOW? BootB targeted Professionals first. To reach all creatives around the Planet via gravity: Professionals Freelancers Creative Talents
  14. 14. > 40% top professionals HOW? BootB targeted Professionals first. t- 50 000 t-shirts distributed in front of the 324 top agencies in the world, in 18 cities: 1.New 1. New York 2. I create for 3. Traditional 2.Los Angeles 2.Los 1. Crawl Agencies 3.Mexico 3.Mexico City or Fly? no(l) one Front: 4.San 4.San Paulo 5.Buenos Aires 5.Buenos 6.London 6.London 7.Madrid 7.Madrid 8.Berlin 8.Berlin 9.Paris 9. Paris 10.Milan 10.Milan 11.Cairo 11.Cairo 12.Moscow 12.Moscow 13.Kuala 13.Kuala Lumpur 14.Jakarta 14.Jakarta 15.Mumbai 15.Mumbai 16.Shanghai 16.Shanghai 17.Tokyo 17.Tokyo Back: 18.Sidney 18.Sidney
  15. 15. Platform with unlimited geographical coverage 14 Languages covering the vast majority of the Planet WESTERN EASTERN • English 8. Russian • Spanish 9. Arabic • Portuguese 10. Hebrew • French 11. Chinese • German 12. Hindi • Italian 13. Indonesian • Dutch 14, Japanese Really an unlimited territory where BootB can create!
  16. 16. A truly worldwide online marketplace BRAND From For CREATOR From Auchan France Italy Russia Grazia Italy China Italy Lego Denmark Worldwide Belgium Alpenliebe Italy India Ukraine Unicef Switzerland Worldwide Brazil Eloquence Kuwait Dubai Australia Disney USA France Italy Koch Group Turkey Russia China Memopal Italy Worldwide Greece EMI Music UK Worldwide Spain Buongiorno Italy India UK Clearasil UK Worldwide Italy Creom Switzerland Russia Indonesia Abrau- Abrau-Durso Russia Worldwide USA Disaronno Italy The Netherlands Australia Playtex USA France Japan Bulgari Italy Worldwide Russia CDP France CIS Egypt
  17. 17. A truly worldwide online marketplace BRAND From For CREATOR From Auchan France Italy Russia Grazia Italy China Italy Lego Denmark Worldwide Belgium Alpenliebe Italy India Ukraine Unicef Switzerland Worldwide Brazil Eloquence Kuwait Dubai Australia Disney USA France Italy Koch Group Turkey Russia China Memopal Italy Worldwide Greece EMI Music UK Worldwide Spain Buongiorno Italy India UK Clearasil UK Worldwide Italy Creom Switzerland Russia Indonesia Abrau- Abrau-Durso Russia Worldwide USA Disaronno Italy The Netherlands Australia Playtex USA France Japan Bulgari Italy Worldwide Russia CDP France CIS Egypt
  18. 18. Why to use BootB: creative services 4 main categories : ATL (mass) BTL (targeted) SPECIFIC DESIGN ADVERTISING ADVERTISING CREATION • TV • Direct Marketing • Logo • Concepts • Web • Sales Promotions • Packaging • Naming • Print • PR • Graphic • Entertainment • Outdoor • Events • POSM • Multimedia • Radio • Web • Viral Ad • Cinema • Industrial • Video • Interior • Photo • Fashion • Illustration For any marketing challenge where creativity is the key success factor
  19. 19. BETA Testing - key figures Creators Growing Trend : 18000 > 18,000 16000 14000 From countries: 12000 143 10000 8000 6000 4000 2000 0 Pitches: Nov-08 Nov-09 Jan-08 Jun-08 Jul-08 Jan-09 Jun-09 Jul-09 Dec-07 Feb-08 Mar-08 Apr-08 May-08 Aug-08 Sep-08 Oct-08 Dec-08 Feb-09 Mar-09 Apr-09 May-09 Aug-09 Sep-09 Oct-09 Dec-09 85 Total Pitched budget: $588,000 Average Pitch investment: Average number of $7,400 Solutions posted: 185 Average number of Solutions kept ( in brief :) 27%
  20. 20. OUR creative process OFFLINE ONLINE OUTSOURCING CROWDSOURCING IN : 5-10 IN : 185 GOOD 3 GOOD 50 OUT : 1 OUT : 1 ( More probability to find the BIG IDEA :)) :))
  21. 21. Value proposition - Synthesis + Flexibility + Creative sources - Costs 100 % ONLINE + Diversity + Speed In synthesis : Bureaucracy Creativity
  22. 22. Creativity crowdsourcing: a web revolution Growth rate Web Mail/ Portal: e-commerce: Yahoo Amazon Tourism: Conditions for becoming Expedia a web revolution: Market curve Auctions: Exponential growth Ebay o “Crisis” of the industry Search Engine: o First move advantage Google Online Videos: o ONline superior efficiency YouTube o Marketplace potential Social Network: Facebook Creativity Crowdsourcing: Creativity crowdsourcing: RESULT: Paradigm shift ! BootB BootB New Life Paradigm Web revolution cicle
  23. 23. !&? Thanks for the attention ! Ready 2 hear your questions [ pl.bancale @ BootB.com ] ?
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