Why we should care about the
• We should care about the 80’s because
Top 10 80’s Fashion Trends
• Shoulder Pads
• Mini Skirts
• Leg Warmers
• Huge Earrings
• Fingerless Gloves
• Parachute Pants
• Members Only Jackets
• Stretch Pants
• Oversized Tops
• UNITS (one size fits all clothing store)
• Call Me by Blondie
• Bette Davis Eye by Kim Carnes
• Physical by Olivia Newton John
• Every Breath You Take by The Police
• When Doves Cry by Prince
• Careless Whisper by Wham!
• That’s What Friends Are For by Dionne and Friends
• Walk Like An Egyptian by Bangles
• Faith by George Michael
• Look Away by Chicago
Events that shaped the 80’s
• US hockey team beat Russia for the gold in the Winter Olympics.
• August 1,1981, The birth of MTV
• Michael Jackson's quot;Thrillerquot; sells 20 million albums to become the largest selling record
• Ozzybites the head off a live bat thrown at him at a January 20 performance.
• Cabbage Patch kids are released.
• Ronnie introduces 'Star Wars’
• quot;Just Say Noquot; is the new tool to combat growing drug use in the US.
• The AIDS virus is discovered
• On January 28,1984 Michael Jackson's hair caught fire during the shooting of Pepsi
commercial, many children's rhymes ensued.
• Crack cocaine starts to appear.
• America celebrates national holiday Dr. Martin Luther King Jr. day for the first time.
• World Population reaches 5 billion
• Teenage Mutant Ninja Turtles become an over night sensation
• Voted on by Time Magazine
• 1980: Ronald Reagan (1911–2004) 1981: Lech Wałęsa (b. 1943) 1982:
The Computer (first non-human quot;abstractquot; chosen) 1983: Ronald Reagan
(1911–2004) (2nd time) and Yuri Andropov (1914–1984) 1984: Peter
Ueberroth (b. 1937) 1985: Deng Xiaoping (1904–1997) (2nd time) 1986:
Corazón Aquino (b. 1933) 1987: Mikhail Sergeyevich Gorbachev (b.
1931) 1988: Endangered Earth (quot;Planet of the Yearquot;) 1989: Mikhail
Sergeyevich Gorbachev (b. 1931) (Man of the Decade)
The advertising campaign -- which used images of models who were reportedly as young as 15 -- was meant to mimic
quot;picture setquot; pornography of the '60s. In the magazine ads, young models posed suggestively in a sleazy suburban
quot;Rec Room,quot; complete with cheap panelled walls, a paint splattered ladder, and purple shag carpeting. The TV
spots left little doubt that the images intended to imitate pornography. In one of these ads, the camera focused on
the face of a young man, as an off camera male voice cajoled him into ripping off his shirt, saying quot; You got a real
nice look. How old are you? Are you strong? You think you could rip that shirt off of you? That's a real nice body.
You work out? I can tell.” In another, a young girl is told that she's pretty and not to be nervous, as she begins to
unbutton her clothes.
Klein insisted that the campaign was not pornographic -- that the ads were intended to quot;convey the idea that glamour is
an inner quality that can be found in regular people in the most ordinary setting; it is not something exclusive to
movie stars and models.quot; Consumer and child welfare advocates disagreed,
finding the ads disturbing and exploitative. The American Family Association
began a massive letter campaign to retailers, threatening to boycott their
stores if they carried Klein's jeans and Seventeen and other major
magazines refused to carry the campaign. Eventually the U.S. Justice
Department launched an investigation into whether or not Klein had violated
child pornography laws. (In the United States, five criteria are used in
determining pornographic images: focusing on the genital area, showing
unnatural poses, depicting children as sex objects, implying that the children
are willing to engage in sex, and suggestive settings). Under increasing
pressure and scrutiny, Klein recalled the ads, but not before the ensuing
controversy and publicity had turned his jeans into the quot;must-havequot; item of
the season. As one marketing director noted, this controversy took Klein's
quot;coolness factor from a 10 to a 60,quot; and if continued sales are any indication,
his quot;bad boyquot; reputation has only enhanced his products in the eyes of young consumers.
The ad with Brooke Shields
The Calvin Klein commercial