The art of the thread

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The art of the thread

  1. 1. THE ART OF THETHREADBuilding community without losing your mind
  2. 2. THREEprinciples:
  3. 3. 1SUCCESSFULcommunities requireDESIGN
  4. 4. 2COMMENTScorrelate withTRAFFIC
  5. 5. JUNE 2008 AUGUST 2008
  6. 6. 3near-term investmentLONG-TERM PAYOFF
  7. 7. ASKthe
  8. 8. THE CHEAPEST QUESTION:What do you think?
  9. 9. POSE QUESTIONS THAT REFLECT Agenuine hunger for answers
  10. 10. POSE QUESTIONS WITH A SET OFactual respondents in mind
  11. 11. ANSWERthe
  12. 12. a day later?!
  13. 13. WHEN IT COMES TO GRATITUDE,DON’T STATE ITDEMONSTRATE IT
  14. 14. Threads should feel more likechat than correspondence.
  15. 15. the PRIZE
  16. 16. the PAIN
  17. 17. “ “ I strongly believe that if this blog didn’t have comments,it would lose about 75 percent of whatever magic it has.
  18. 18. Your most powerful troll-squasher is notyour delete button.
  19. 19. IT’S YOUR MEGAPHONE.
  20. 20. Assume good faith.
  21. 21. “ “If I miss a couple [trollish comments],don’t make the job harder by engaging.
  22. 22. AWESOME: YOUR COMMENTERS BECOMEyour best sources
  23. 23. ULTIMATE: YOUR COMMENTERS BECOMEeach other’s best sources
  24. 24. Treat comments as content: the ASK … Assign the ANSWER … Curate the PAIN … Edit the PRIZE … Promote
  25. 25. Questions?

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