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Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
Rebuilding Media: The Future of Context
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Rebuilding Media: The Future of Context

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Transcript

  • 1. The Future of Context
  • 2. Tweet this session
  • 3. The Search for a Business Model
  • 4. First: The Eyeballs Era.
  • 5. The Eyeballs Era
  • 6. Then: Time for Targeting.
  • 7. Time for Targeting
  • 8. Now: Valuing Our Information
  • 9. Valuing our information: Two approaches
  • 10. Delivering valuable information
  • 11. The overload problem
  • 12. “Learned helplessness”    
  • 13. Toward more valuable information
  • 14. Coverage of the Fort Hood shootings
  • 15. The Tribune’s reaction
  • 16. From more stories to larger stories
  • 17. Towards more valued journalism
  • 18. A new frontier
  • 19. The backstory problem
  • 20. Familiarity with a news story
  • 21. Different news needs for different users
  • 22. Towards timeless news
  • 23. Wikipedia’s lessons.
  • 24. It works for breaking news.
  • 25. It works for old news.
  • 26. Wikipedia trounced both blogs and the Times.
  • 27. The Times learned from Nisenholtz’s bet.
  • 28. And the concept is spreading...
  • 29. Texas Tribune topic page
  • 30. Google calls this approach “living stories.”
  • 31. In fact …
  • 32. … just this past Tuesday
  • 33. You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
  • 34. Imagine a news source that provided enough background to make every story clear.
  • 35. Imagine a news source that day after day became not merely timelier, but more comprehensive.
  • 36. Wikipedia’s growth curve
  • 37. Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
  • 38. Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
  • 39. Traffic estimates: NYTimes.com vs. Wikipedia.org
  • 40. N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
  • 41. The questions ahead
  • 42. How do we design for timeless news?
  • 43. What’s the role of curation?
  • 44. What’s the role of personalization?
  • 45. What’s the role of social media and user-contributed content?
  • 46. And what are your questions?
  • 47. Thank you. Matt Thompson

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