Rebuilding Media: The Future of Context
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Rebuilding Media: The Future of Context






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Rebuilding Media: The Future of Context Rebuilding Media: The Future of Context Presentation Transcript

  • The Future of Context
  • Tweet this session
  • The Search for a Business Model
  • First: The Eyeballs Era.
  • The Eyeballs Era
  • Then: Time for Targeting.
  • Time for Targeting
  • Now: Valuing Our Information
  • Valuing our information: Two approaches
  • Delivering valuable information
  • The overload problem
  • “Learned helplessness”    
  • Toward more valuable information
  • Coverage of the Fort Hood shootings
  • The Tribune’s reaction
  • From more stories to larger stories
  • Towards more valued journalism
  • A new frontier
  • The backstory problem
  • Familiarity with a news story
  • Different news needs for different users
  • Towards timeless news
  • Wikipedia’s lessons.
  • It works for breaking news.
  • It works for old news.
  • Wikipedia trounced both blogs and the Times.
  • The Times learned from Nisenholtz’s bet.
  • And the concept is spreading...
  • Texas Tribune topic page
  • Google calls this approach “living stories.”
  • In fact …
  • … just this past Tuesday
  • You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
  • Imagine a news source that provided enough background to make every story clear.
  • Imagine a news source that day after day became not merely timelier, but more comprehensive.
  • Wikipedia’s growth curve
  • Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
  • Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
  • Traffic estimates: vs.
  • N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
  • The questions ahead
  • How do we design for timeless news?
  • What’s the role of curation?
  • What’s the role of personalization?
  • What’s the role of social media and user-contributed content?
  • And what are your questions?
  • Thank you. Matt Thompson