ISOJ presentation 4.24: From news to understanding

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ISOJ presentation 4.24: From news to understanding

  1. 1. from news to understanding the  emergence  of  rela.onship  journalism   Matt Thompson | @mthomps | 4.24.2010
  2. 2. from pricing to value from news to understanding 2
  3. 3. from content to relationships from news to understanding 3
  4. 4. the demand for context This week, I’ll be trying to explain the basic elements of financial reform. And we’re going to start with the most important bit: leverage and capital requirements. - 4.19.2010 from news to understanding 4
  5. 5. the quest narrative from news to understanding 5
  6. 6. fostering a network from news to understanding 6
  7. 7. it’s still early from news to understanding 7
  8. 8. Sources  of  funding  for  public  radio  sta3ons   Listener  support   Corporate  underwri.ng   CPB   Licensee  support   Founda.ons/major  gi<s   Federal/state/local  gov'ts   All  other  sources   our opportunity from news to understanding 8
  9. 9. NPR  audience  growth:  1998-­‐2008   25,000,000   20,000,000   15,000,000   10,000,000   5,000,000   0   1998   2008   our opportunity from news to understanding 9
  10. 10. the goal

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