API Seminar

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API Seminar

  1. 1. The Future of Context
  2. 2. The Search for a Business Model
  3. 3. First: The Eyeballs Era.
  4. 4. The Eyeballs Era
  5. 5. Then: Time for Targeting.
  6. 6. Time for Targeting
  7. 7. Now: Valuing Our Information
  8. 8. Valuing our information: Two approaches
  9. 9. Delivering valuable information
  10. 10. The overload problem
  11. 11. “Learned helplessness”    
  12. 12. Toward more valuable information
  13. 13. Coverage of the Fort Hood shootings
  14. 14. The Tribune’s reaction
  15. 15. From more stories to larger stories
  16. 16. Towards more valued journalism
  17. 17. A new frontier
  18. 18. The backstory problem
  19. 19. Familiarity with a news story
  20. 20. Different news needs for different users
  21. 21. Towards timeless news
  22. 22. Wikipedia’s lessons.
  23. 23. It works for breaking news.
  24. 24. It works for old news.
  25. 25. Wikipedia trounced both blogs and the Times.
  26. 26. The Times learned from Nisenholtz’s bet.
  27. 27. And the concept is spreading...
  28. 28. Texas Tribune topic page
  29. 29. Google calls this approach “living stories.”
  30. 30. In fact …
  31. 31. … just this past month
  32. 32. You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
  33. 33. Imagine a news source that provided enough background to make every story clear.
  34. 34. Imagine a news source that day after day became not merely timelier, but more comprehensive.
  35. 35. Wikipedia’s growth curve
  36. 36. Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
  37. 37. Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
  38. 38. Traffic estimates: NYTimes.com vs. Wikipedia.org
  39. 39. N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
  40. 40. The questions ahead
  41. 41. How do we design for timeless news?
  42. 42. What’s the role of curation?
  43. 43. What’s the role of personalization?
  44. 44. What’s the role of social media and user-contributed content?
  45. 45. And what are your questions?
  46. 46. Thank you. Matt Thompson

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