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API Seminar
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API Seminar Presentation Transcript

  • 1. The Future of Context
  • 2. The Search for a Business Model
  • 3. First: The Eyeballs Era.
  • 4. The Eyeballs Era
  • 5. Then: Time for Targeting.
  • 6. Time for Targeting
  • 7. Now: Valuing Our Information
  • 8. Valuing our information: Two approaches
  • 9. Delivering valuable information
  • 10. The overload problem
  • 11. “Learned helplessness”    
  • 12. Toward more valuable information
  • 13. Coverage of the Fort Hood shootings
  • 14. The Tribune’s reaction
  • 15. From more stories to larger stories
  • 16. Towards more valued journalism
  • 17. A new frontier
  • 18. The backstory problem
  • 19. Familiarity with a news story
  • 20. Different news needs for different users
  • 21. Towards timeless news
  • 22. Wikipedia’s lessons.
  • 23. It works for breaking news.
  • 24. It works for old news.
  • 25. Wikipedia trounced both blogs and the Times.
  • 26. The Times learned from Nisenholtz’s bet.
  • 27. And the concept is spreading...
  • 28. Texas Tribune topic page
  • 29. Google calls this approach “living stories.”
  • 30. In fact …
  • 31. … just this past month
  • 32. You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
  • 33. Imagine a news source that provided enough background to make every story clear.
  • 34. Imagine a news source that day after day became not merely timelier, but more comprehensive.
  • 35. Wikipedia’s growth curve
  • 36. Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
  • 37. Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
  • 38. Traffic estimates: NYTimes.com vs. Wikipedia.org
  • 39. N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
  • 40. The questions ahead
  • 41. How do we design for timeless news?
  • 42. What’s the role of curation?
  • 43. What’s the role of personalization?
  • 44. What’s the role of social media and user-contributed content?
  • 45. And what are your questions?
  • 46. Thank you. Matt Thompson