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API presentation - 3/9/10

API presentation - 3/9/10



About the future of context.

About the future of context.



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    API presentation - 3/9/10 API presentation - 3/9/10 Presentation Transcript

    • The Future of Context
    • The Search for a Business Model
    • First: The Eyeballs Era.
    • The Eyeballs Era
    • Then: Time for Targeting.
    • Time for Targeting
    • Now: Valuing Our Information
    • Valuing our information: Two approaches
    • Delivering valuable information
    • The overload problem
    • “Learned helplessness”    
    • Toward more valuable information
    • Coverage of the Fort Hood shootings
    • The Tribune’s reaction
    • From more stories to larger stories
    • Towards more valued journalism
    • A new frontier
    • The backstory problem
    • Familiarity with a news story
    • Different news needs for different users
    • Towards timeless news
    • Wikipedia’s lessons.
    • It works for breaking news.
    • It works for old news.
    • Wikipedia trounced both blogs and the Times.
    • The Times learned from Nisenholtz’s bet.
    • And the concept is spreading...
    • Texas Tribune topic page
    • Google calls this approach “living stories.”
    • In fact …
    • … just this past month
    • You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
    • Imagine a news source that provided enough background to make every story clear.
    • Imagine a news source that day after day became not merely timelier, but more comprehensive.
    • Wikipedia’s growth curve
    • Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
    • Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
    • Traffic estimates: NYTimes.com vs. Wikipedia.org
    • N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
    • The questions ahead
    • How do we design for timeless news?
    • What’s the role of curation?
    • What’s the role of personalization?
    • What’s the role of social media and user-contributed content?
    • And what are your questions?
    • Thank you. Matt Thompson