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Aberdeen research in 2006 identified that traditional S&OP has evolved into Integrated Business
Planning among Best in Class companies. Traditional S&OP can be thought of consisting of two
distinct stages – operational S&OP and executive S&OP. The focus of this research is on the
executive S&OP process. The thesis of this research is that Best in Class companies are most
focused on improving their top line sales and revenues through initiatives like improving the
ability to create a profit-optimized supply-demand balanced S&OP plan and improved 360-
degree view of the operational and financial aspects of S&OP through BI/Analytics.