<ul><li>What Makes a Great Logo & Sign </li></ul><ul><li>Presented by: Mona Teffeteller, from Drake Cooper </li></ul><ul><...
What is a Logo? <ul><li>A graphic mark used to promote instant public recognition </li></ul><ul><ul><li>Wikipedia </li></u...
What is a Logo? <ul><li>A logo can be purely graphic (icon) and/or composed of the name (wordmark) </li></ul><ul><li>Icon ...
Why is it Important? <ul><li>Visual shortcut to “who you are” </li></ul><ul><li>Establishes your credibility </li></ul><ul...
Why use an Icon? <ul><li>An icon makes your logo more  memorable </li></ul>
Why an Icon?
Why an Icon?
What Makes a Great Logo? <ul><li>Concept:   What the company does </li></ul><ul><li>Execution:  Simple, iconic, memorable ...
What to Avoid <ul><li>Avoid logo “templates” = lacking concept </li></ul>
5 Steps to a Great Logo <ul><li>Write down what your business represents  </li></ul><ul><li>Define what’s unique about you...
Litehouse - Before
Litehouse - After
Big Bear - Before
Big Bear - After
Example - Gap <ul><li>Marka Hansen, President Gap No. America </li></ul>
Can You Guess the Concept?
Can You Guess the Concept?
Can You Guess the Concept?
Can You Guess the Concept?
Resources <ul><li>Local Freelancer: Jackie Elo </li></ul><ul><ul><li>Boise </li></ul></ul><ul><ul><li>[email_address] </li...
Final Logo Checklist <ul><li>Is it simple? </li></ul><ul><li>Iconic?  </li></ul><ul><li>Unique? </li></ul><ul><li>Memorabl...
Signage – Why Important? <ul><li>That’s how customers…  </li></ul><ul><ul><li>Notice you at the market </li></ul></ul><ul>...
Signage – Why Important? <ul><li>“ A business without a sign, is a sign of no business!” </li></ul>
What Makes a Great Sign? <ul><li>Completely visable - large & high enough </li></ul><ul><li>Easy to read - clean & simple ...
What Makes a Great Sign? <ul><li>Visable </li></ul><ul><li>Easy to read </li></ul><ul><li>Logo/name </li></ul>
What Makes a Great Sign? <ul><li>Visable </li></ul><ul><li>Easy to read </li></ul><ul><li>Logo/name </li></ul>
What not to do <ul><li>Visable? </li></ul><ul><li>Clean/simple? </li></ul><ul><li>Logo/name? </li></ul>
Good Banner – Bad Banner <ul><li>Pole Pockets with metal frames vs. none </li></ul>
Signage Ideas <ul><li>Labels on your packaging with contact info </li></ul><ul><li>Logo on your boxes  </li></ul><ul><li>B...
Signage Ideas
Sign Vendor Contacts <ul><li>CMYK Grafix </li></ul><ul><ul><li>Boise, on Glenwood </li></ul></ul><ul><ul><li>www.cmykgrafi...
Signage Checklist <ul><li>Completely visable - large & high enough </li></ul><ul><li>Easy to read - clean & simple </li></...
Questions?
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What makes a great logo and sign?

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This presentation was shared at the 2011 Idaho Preferred workshop for Idaho's Farmer's Markets and producers held in Nampa, Idaho.

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What makes a great logo and sign?

  1. 1. <ul><li>What Makes a Great Logo & Sign </li></ul><ul><li>Presented by: Mona Teffeteller, from Drake Cooper </li></ul><ul><li>January 29, 2011 </li></ul>
  2. 2. What is a Logo? <ul><li>A graphic mark used to promote instant public recognition </li></ul><ul><ul><li>Wikipedia </li></ul></ul>
  3. 3. What is a Logo? <ul><li>A logo can be purely graphic (icon) and/or composed of the name (wordmark) </li></ul><ul><li>Icon + Wordmark </li></ul>
  4. 4. Why is it Important? <ul><li>Visual shortcut to “who you are” </li></ul><ul><li>Establishes your credibility </li></ul><ul><li>Builds loyalty - recognized & remembered </li></ul><ul><li>Will grow your business and $ </li></ul>
  5. 5. Why use an Icon? <ul><li>An icon makes your logo more memorable </li></ul>
  6. 6. Why an Icon?
  7. 7. Why an Icon?
  8. 8. What Makes a Great Logo? <ul><li>Concept: What the company does </li></ul><ul><li>Execution: Simple, iconic, memorable & functional </li></ul><ul><li>Taglines ok but should not distract </li></ul>
  9. 9. What to Avoid <ul><li>Avoid logo “templates” = lacking concept </li></ul>
  10. 10. 5 Steps to a Great Logo <ul><li>Write down what your business represents </li></ul><ul><li>Define what’s unique about your business </li></ul><ul><li>Know your competition and their logos </li></ul><ul><li>Find a designer and share this information </li></ul><ul><li>Ask for feedback on the logo </li></ul><ul><li>Keep your logo consistent on everything you do! </li></ul>
  11. 11. Litehouse - Before
  12. 12. Litehouse - After
  13. 13. Big Bear - Before
  14. 14. Big Bear - After
  15. 15. Example - Gap <ul><li>Marka Hansen, President Gap No. America </li></ul>
  16. 16. Can You Guess the Concept?
  17. 17. Can You Guess the Concept?
  18. 18. Can You Guess the Concept?
  19. 19. Can You Guess the Concept?
  20. 20. Resources <ul><li>Local Freelancer: Jackie Elo </li></ul><ul><ul><li>Boise </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>541-420-4241 </li></ul></ul><ul><li>Online resources as an FYI </li></ul><ul><ul><li>Logoworks.com </li></ul></ul><ul><ul><li>Thelogofactory.com </li></ul></ul>
  21. 21. Final Logo Checklist <ul><li>Is it simple? </li></ul><ul><li>Iconic? </li></ul><ul><li>Unique? </li></ul><ul><li>Memorable? </li></ul><ul><li>Easy to read? </li></ul><ul><li>Professional? </li></ul><ul><li>Do the colors represent who we are? </li></ul><ul><li>Functional? Does it “copy” well? </li></ul><ul><li>Does it look good on a variety of materials? </li></ul><ul><li>Black & white version + color version? </li></ul><ul><li>Maintain consistency over time! </li></ul>
  22. 22. Signage – Why Important? <ul><li>That’s how customers… </li></ul><ul><ul><li>Notice you at the market </li></ul></ul><ul><ul><li>Remember you </li></ul></ul><ul><ul><li>Know how to find you again! </li></ul></ul>
  23. 23. Signage – Why Important? <ul><li>“ A business without a sign, is a sign of no business!” </li></ul>
  24. 24. What Makes a Great Sign? <ul><li>Completely visable - large & high enough </li></ul><ul><li>Easy to read - clean & simple </li></ul><ul><li>Logo/name is primary </li></ul>
  25. 25. What Makes a Great Sign? <ul><li>Visable </li></ul><ul><li>Easy to read </li></ul><ul><li>Logo/name </li></ul>
  26. 26. What Makes a Great Sign? <ul><li>Visable </li></ul><ul><li>Easy to read </li></ul><ul><li>Logo/name </li></ul>
  27. 27. What not to do <ul><li>Visable? </li></ul><ul><li>Clean/simple? </li></ul><ul><li>Logo/name? </li></ul>
  28. 28. Good Banner – Bad Banner <ul><li>Pole Pockets with metal frames vs. none </li></ul>
  29. 29. Signage Ideas <ul><li>Labels on your packaging with contact info </li></ul><ul><li>Logo on your boxes </li></ul><ul><li>Business cards </li></ul><ul><li>Collateral / hand out on your products </li></ul>
  30. 30. Signage Ideas
  31. 31. Sign Vendor Contacts <ul><li>CMYK Grafix </li></ul><ul><ul><li>Boise, on Glenwood </li></ul></ul><ul><ul><li>www.cmykgrafix.com </li></ul></ul><ul><ul><li>208-377-1556 </li></ul></ul><ul><li>Discuss size, application, colors, carefully </li></ul><ul><li>See a layout before it prints </li></ul>
  32. 32. Signage Checklist <ul><li>Completely visable - large & high enough </li></ul><ul><li>Easy to read - clean & simple </li></ul><ul><li>Logo/name is primary </li></ul><ul><li>Other signage ideas </li></ul><ul><ul><li>Labels on your package </li></ul></ul><ul><ul><li>Boxes </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><ul><li>Collateral </li></ul></ul><ul><li>Discuss with printer </li></ul>
  33. 33. Questions?

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