2014 ASTA Hot Spots For Summer Travel

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ASTA agencies tell us what the hot destinations for summer are.

ASTA agencies tell us what the hot destinations for summer are.

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  • 1. ASTA Hot Spots for Summer Page 1 © ASTA 2014 2014 ASTA Hot Spots for Summer March 2014 Exhibit 1: Top Ten Domestic Hot Spots - Cities Rank City % share of total responses % share of top ten 1 Orlando 17% 33% 2 Las Vegas 14% 27% 3 Miami 4% 8% 4 San Francisco 4% 7% 5 Los Angeles 3% 6% 6 New York City 2% 5% 7 San Diego 2% 4% 8 Honolulu 2% 4% 9 Washington DC 2% 3% 10 New Orleans 2% 3% Exhibit 2: Trends for Top Ten Domestic Hot Spots - Cities 2007 2008 2009 2010 2011 2012 2013 2014 % Change 14/07 Orlando 21% 17% 17% 18% 18% 19% 18% 17% -19% Las Vegas 19% 15% 16% 16% 16% 17% 15% 14% -28% Miami 2% 3% 3% 4% 3% 3% 3% 4% 98% San Francisco 5% 5% 5% 5% 4% 5% 6% 4% -29% Los Angeles 3% 4% 4% 3% 5% 3% 4% 3% -4% New York City 12% 2% 1% 3% 3% 2% 2% 2% -79% San Diego 2% 2% 2% 3% 2% 2% 2% 2% 4% Honolulu 9% 2% 2% 2% 2% 2% 2% 2% -78% New Orleans 1% 1% 1% 1% 1% 1% 2% 2% 129% Washington DC 2% 2% 2% 2% 2% 2% 2% 2% -21% For the twelfth year in a row, Orlando and Las Vegas remain the top two most popular summer destinations booked by ASTA travel agents. Orlando came out on top with a 17 percent share of responses and Las Vegas maintained the second spot with 14 percent of the votes. However, both cities have decreased market share between 2007 and 2014 (as you see in Exhibit 2). New Orleans is new to the list pushing Seattle out of the top ten.
  • 2. ASTA Hot Spots for Summer Page 2 © ASTA 2014 Exhibit 3: Top Five Domestic Hot Spots – States Rank State % share of total responses % share of top five 1 Florida 23% 33% 2 Nevada 13% 18% 3 California 12% 18% 4 New York 11% 16% 5 Hawaii 11% 16% Exhibit 4: Trends for Five Domestic Hot Spots - States 2007 2008 2009 2010 2011 2012 2013 2014 % Change 14/07 Florida 28% 24% 20% 24% 27% 27% 28% 23% -18% Nevada 19% 16% 16% 16% 16% 17% 16% 13% -34% California 16% 15% 13% 16% 17% 14% 16% 12% -22% New York 12% 12% 11% 13% 10% 12% 12% 11% -8% Hawaii 10% 10% 9% 9% 9% 10% 11% 11% 12% Exhibit 5: Top Ten International Hot Spots - Cities Rank City % share of total responses % share of top ten 1 London 9% 24% 2 Rome 8% 22% 3 Paris 8% 21% 4 Cancun 5% 14% 5 Punta Cana 3% 7% 6 Barcelona 1% 3% 7 Riviera Maya 1% 3% 8 Amsterdam 1% 2% 9 Madrid 1% 2% 10 Montego Bay 1% 2% The top four international destination cities remained the same for the eleventh year in a row. London received a 9 percent share of the vote followed by Rome with an 8 percent, Paris with an 8 percent, and Cancun with a 5 percent share of the vote. Florida again tops the state destinations for the 2014 summer season, accounting for 23 percent of all responses with cities such as Orlando, Miami, Ft. Lauderdale and Tampa as draws. Nevada drew the second largest number of responses with a 13 percent share with Las Vegas the only city reported.
  • 3. ASTA Hot Spots for Summer Page 3 © ASTA 2014 Exhibit 6: Top Five International Hot Spots – Countries/Regions Rank Country/ Region % share of total responses % share of top five 1 Italy 19% 36% 2 Mexico 11% 22% 3 France 11% 21% 4 UK 11% 21% 5 Caribbean 8% 16% Exhibit 7: Trends for Top Five International Hot Spots – Countries/Regions 2007 2008 2009 2010 2011 2012 2013 2014 % Change 14/07 Italy 21% 19% 18% 15% 18% 18% 18% 19% -6% Mexico 15% 16% 17% 15% 11% 10% 11% 11% -22% France 9% 9% 10% 10% 10% 14% 11% 11% 30% UK 15% 13% 12% 11% 12% 13% 13% 11% -29% Caribbean 12% 9% 4% 8% 8% 11% 11% 8% -28% Total All 71% 65% 61% 59% 59% 66% 64% 61% -14% Total Europe 50% 47% 47% 41% 41% 41% 42% 41% -18% For regions and countries, Italy remained in the top location with 18 percent share of the votes and Mexico moved up to second place again after two years in third and fourth place. The same five countries/regions have remained in the top five for over eight years.
  • 4. ASTA Hot Spots for Summer Page 4 © ASTA 2014 Exhibit 8: Most Relaxing Destinations Rank Destination % share of total responses % share of top five 1 Hawaii 17% 29% 2 Mexico 17% 27% 3 Caribbean 10% 17% 4 Jamaica 10% 16% 5 Cruise 6% 11% Why Located in the U.S., so ease of travel combined with great beaches, laid-back atmosphere and beautiful resorts. Many all Inclusives, short flight distance, sun, beaches and great service. A good combination of beach and activities in a beautiful location. Carefree, laid back, great all inclusive choices and good pricing. Everything is slow-paced and it helps you slow down too. Can see multiple islands without packing/unpacking in an all-inclusive atmosphere. Activities abound or you can just hang at the pool.
  • 5. ASTA Hot Spots for Summer Page 5 © ASTA 2014 Exhibit 9: Destination with the Best Local Cuisine Rank Location % share of total response % share of top five 1 Italy (entire country) 31% 55% 2 Paris 12% 21% 3 New Orleans 6% 10% 4 Jamaica (entire country) 4% 7% 5 New York City 4% 7% Citation: Survey Background: The American Society of Travel Agents (ASTA), 2014. “2014 Hot Spots for Summer”. Alexandria, VA: The American Society of Travel Agents Great Caribbean and Jerk flavors combined with fresh local ingredients make for great meals. Sheer number of great chefs, restaurants and cuisines available. Many venues opened late also a boon. Why? Food varies from region to region and is superb everywhere. Fresh ingredients and great wine make for a wonderful dining experience. The best local cuisine can be found in Paris due to the number of excellent chefs and the local sourcing that is taking place. It is hard to get a bad meal in Paris. Melded flavors of Cajun, Creole and French create wonderful and varied meals. Lots of restaurants opened late make it convenient for travelers. Survey data was collected through the 2014 ASTA Research Family. The ASTA Research Family is comprised of a representative sample of ASTA member travel agency owners and managers. The Research Family reflects ASTA members in key agency demographics including sales volume, leisure/business mix, number of part-time and full-time employees and geographic location. Members were recruited randomly and were contracted to complete a survey every four to five weeks from January 2014 through October 2014. The Family’s size varies from survey to survey due to non-response, agency closings, mergers, and changes in membership status, but is designed to yield a response representative of all ASTA agency members. The survey data was collected online via surveygizmo.com in January 2014. Of the 449 family members, 449 completed the survey. This reply level indicates a minimum of 95% confidence with an error rate +/-4% representing the total ASTA agency membership. This is considered to be a strong sample with reliable results. Contact Melissa Teates, Director of Research at ASTA, at mteates@asta.org if you have any questions.