Social Media & Beyond: Current Applications & Future Impact on Medical Publications
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Social Media & Beyond: Current Applications & Future Impact on Medical Publications

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This presentation on the use of social media by medical publishers was delivered at the ISMPP 2010 Annual Meeting, held on April 20, 2010, in Arlington, Virginia.

This presentation on the use of social media by medical publishers was delivered at the ISMPP 2010 Annual Meeting, held on April 20, 2010, in Arlington, Virginia.

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Social Media & Beyond: Current Applications & Future Impact on Medical Publications Presentation Transcript

  • 1. Social Media & Beyond: Current Applications & Future Impact on Medical Publications
    • Michael T. Clarke, Principal
    • Clarke Publishing Group
    • International Society for Medical Publication Professionals
    • April 20, 2010 ● Arlington, VA
  • 2. Add an addition to your existing house Buy a condo in someone else’s development Build a new house or development
  • 3. Blogs & comments General purpose networks (e.g. Facebook) Custom-built specialized networks & communities
  • 4. New Additions (Blogs & Comments)
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17. Buying a Condo (Facebook, Twitter, etc.)
  • 18.  
  • 19.  
  • 20.  
  • 21. Build a New House (Custom Networks & Communities)
  • 22. Doc2Doc
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Taking Content on the Road (Approaches to Mobile)
  • 31.  
  • 32.  
  • 33. Drive-through Mobile home Camper
  • 34. Configure your existing site for the mobile web Develop applications for your existing content Develop new content for mobile applications
  • 35. Drive-Through Approach (Configure Your Existing Site)
  • 36.  
  • 37. Mobile Home Approach (Applications for Existing Content)
  • 38.  
  • 39. Camper (New Content for New Applications)
  • 40.  
  • 41. incunabula print < 1501
  • 42. @mtclarke Text Michael T. Clarke Clarke Publishing Group [email_address] www.clarkepublishing.com www.slideshare.net/mtclarke www.linkedin.com/in/mtclarke