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2013   cv - mohamed tazi - communication & marketing manager
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2013 cv - mohamed tazi - communication & marketing manager


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  • 1. MOHAMED TAZI HNYINE, 34 YO : Résidence porte californie, immeuble nassim, 20420 Casablanca.: +212633078226: Mohammed.tazi@gmail.comWebsite : www.mohamedtazi.comMy profiles: Communication & Marketing ManagerOver 8 years experience in media planning, buying & media strategies, curious and passionate about webmarketing, I am always keeping up to date to the digital innovations for applications in marketing.SKILLS • Media planning & buying • Media strategies • Competitive and Benchmark analysis • Media softwares • Web marketing • CMS Platform ( Wordpress) • Microsoft Office • Blogging • Community management • SEO / SEM • Project management and consulting in creating websites and mobile applications • Concepts in html and javascript • Knowledge of Dreamweaver • Monitoring and analytics (Google Analytics) • Google reader & DriveEXPERIENCESJune 2012 – To date Communication Director – PAR3COM • Responsible for a team (media manager, project manager, web developers)
  • 2. • Development of media strategy, planning & negotiation • Definition of an action plan for deploying campaigns • Understanding the needs and expectations of clients: developing quantitative and qualitative marketing research. • Developing a communication strategy • Developing web marketing strategies • Establish operational web marketing plans (display, search "SEO / SEM", social media ...) • Developing and monitoring email campaigns • Reporting (monitoring, traffic statistics, campaign performance, etc.). • Development and implementation of the Community strategy (Facebook, Twitter, Linkedin, e-reputation ...) • Ensure client interface and manage accounts with (+ 50% media) • Participating in the development and loyalty of the client’s portfolio (response to bids and consultations, prospection, etc…)Jan 2009 – may 2012 Communication manager : ATL & BTL – MWZ MediaProjects: • Definition of media strategies of INWI products • Negotiation of annual or periodic purchases advertising space for the brand. • Work on ideas "out of the box" and media proximity for the brand. • Creation of the website of the agency • Launch of the new brand INWI "Wana Corporate" media and budget management and brand positioning. • Managing a Media planners team • Understanding the needs and expectations of clients: establishing quantitative and qualitative market research. • Defining the communication strategy • Developing appropriate media strategies • Providing competitive intelligence on the market • Developing the media plan annual (monthly / quarterly and yearly), budgeting and delivery. • Negotiation with suppliers (annual and periodic) • Providing periodic reports to the client • Developing digital strategies and building marketing plans • Daily monitoring of the various brands • Management of projects of creating websites. • Participating in the development of the customer portfolioOct 2007 – Dec 2008 Media manager - Universal Media - COCA COLA & flavours .
  • 3. • Preparing the IMC in coordination with Coca Cola team • Managing relationship between client and media suppliers. • Statistical analysis of market data: (Competition, market), and statistical measures (audiences, readership, etc..) to select the best media. • Establishing recommendations and media strategies • Analysing media strategies of competition and developing benchmarks. • Responsible for all aspects of the media plan • Ensuring the execution of media plans for all brands. • Campaigns post evaluation •may 2006 – sept 2007 Media planner - Mediacom (GREY) - client : NOKIA North Africa • Identifying the target audience for a particular media campaign and deciding whether the campaign should be advertised nationally or regionally; • Preparing the media plans. • Reporting to clients and producing spending updates throughout the campaign; • Making decisions on the best form of media for specific clients and campaigns; • MonitoringSept 2004 – apr 2006 Media executive - Starcom “LEOBURNETT”  Ensuring the execution of media plans for all brands.  Statistical analysis of market data  handling all bookings including press and magazine ads, TVC and radio commercials,  monitoring competitors activityTRAINING-2002-2004: Master in Marketing, sales and distribution at IHEES (Institute of the high economic and socialstudies).-1999-2001: Bachelor degree, Option Econometrics at the university Hassan II-1995-1996: High school diploma in experimental sciences at the Secondary school Moulay IDRISS 1st.LANGUAGESArabic: read, written, spokenFrench: read, written, spokenEnglish: read, written, and spoken (business English at BPEC School)
  • 4. Spanish: intermediate level (instituto CERVANTES)Strengths :• Good interpersonal skills• Openness• Creativity• Curiosity• Reactivity• rigor
  • 5. Spanish: intermediate level (instituto CERVANTES)Strengths :• Good interpersonal skills• Openness• Creativity• Curiosity• Reactivity• rigor
  • 6. Spanish: intermediate level (instituto CERVANTES)Strengths :• Good interpersonal skills• Openness• Creativity• Curiosity• Reactivity• rigor