• Development of media strategy, planning & negotiation • Definition of an action plan for deploying campaigns • Understanding the needs and expectations of clients: developing quantitative and qualitative marketing research. • Developing a communication strategy • Developing web marketing strategies • Establish operational web marketing plans (display, search "SEO / SEM", social media ...) • Developing and monitoring email campaigns • Reporting (monitoring, traffic statistics, campaign performance, etc.). • Development and implementation of the Community strategy (Facebook, Twitter, Linkedin, e-reputation ...) • Ensure client interface and manage accounts with (+ 50% media) • Participating in the development and loyalty of the client’s portfolio (response to bids and consultations, prospection, etc…)Jan 2009 – may 2012 Communication manager : ATL & BTL – MWZ MediaProjects: • Definition of media strategies of INWI products • Negotiation of annual or periodic purchases advertising space for the brand. • Work on ideas "out of the box" and media proximity for the brand. • Creation of the website of the agency • Launch of the new brand INWI "Wana Corporate" media and budget management and brand positioning. • Managing a Media planners team • Understanding the needs and expectations of clients: establishing quantitative and qualitative market research. • Defining the communication strategy • Developing appropriate media strategies • Providing competitive intelligence on the market • Developing the media plan annual (monthly / quarterly and yearly), budgeting and delivery. • Negotiation with suppliers (annual and periodic) • Providing periodic reports to the client • Developing digital strategies and building marketing plans • Daily monitoring of the various brands • Management of projects of creating websites. • Participating in the development of the customer portfolioOct 2007 – Dec 2008 Media manager - Universal Media - COCA COLA & flavours .
• Preparing the IMC in coordination with Coca Cola team • Managing relationship between client and media suppliers. • Statistical analysis of market data: (Competition, market), and statistical measures (audiences, readership, etc..) to select the best media. • Establishing recommendations and media strategies • Analysing media strategies of competition and developing benchmarks. • Responsible for all aspects of the media plan • Ensuring the execution of media plans for all brands. • Campaigns post evaluation •may 2006 – sept 2007 Media planner - Mediacom (GREY) - client : NOKIA North Africa • Identifying the target audience for a particular media campaign and deciding whether the campaign should be advertised nationally or regionally; • Preparing the media plans. • Reporting to clients and producing spending updates throughout the campaign; • Making decisions on the best form of media for specific clients and campaigns; • MonitoringSept 2004 – apr 2006 Media executive - Starcom “LEOBURNETT” Ensuring the execution of media plans for all brands. Statistical analysis of market data handling all bookings including press and magazine ads, TVC and radio commercials, monitoring competitors activityTRAINING-2002-2004: Master in Marketing, sales and distribution at IHEES (Institute of the high economic and socialstudies).-1999-2001: Bachelor degree, Option Econometrics at the university Hassan II-1995-1996: High school diploma in experimental sciences at the Secondary school Moulay IDRISS 1st.LANGUAGESArabic: read, written, spokenFrench: read, written, spokenEnglish: read, written, and spoken (business English at BPEC School)