Social Media Strategy


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This is a pdf I put together to provide a foundation of ideas for my companies Social Media Strategy.

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Social Media Strategy

  1. 1. December, 2009 The Power of Social Media ProKarma, Inc. Why Does ProKarma Need Social Media? Number 1 in the Inc.500 IT Services List, the newest and greatest software’s and technologies, some of the best practitioners from around the world – that is the face of ProKarma. Facebook™ just reached over 350 million members, greater than the population of the United States. YouTube™ (now part of the Google empire) is the second Social Media allows exposure and networking for millions upon largest search engine, outranking Yahoo and Bing millions of people around the world. combined. ProKarma needs the extra edge to continue its growth. Why market to social media outlets? See below. Infinite Return on Investment Minimal time to set up Low maintenance Unlimited outreach Beating the competition Being an Industry leader Engaging GenY/Melinnials as they come in to the corporate world Nothing is Possible without a Solid Strategy The following pages will contain a strategy for our initial insertion in to social media. All of the information was In order to continue our incredible growth, we created and developed by Matthew Taylor of the need to find a new edge to avoid a growth Branchburg, New Jersey office, and Chad Bontrager of plateau. Social Media can be part of that edge. Denver, Colorado office. This strategy has been developed with an evolutionary mindset, and iterative approach. What may be hot now, may be cold next month. We live in a global 24/7 instant communication environment, our outreach via social media will adapt to an ever changing online landscape to ensure maximum value to ProKarma. 3322 rt.22 Suite 201 Branchburg, NJ 08876 E: P: 908.722.2243x17 Thank You, and M: 908.625.4092 F: 908.722.2789 Enjoy
  2. 2. December 2009 Why ProKarma? ProKarma, Inc. Taking it to the Next Level ‘‘ProKarma will enter the world of social media to expand awareness to a new pool of customers, engage current customers from a non-sales perspective, and leverage our ability to communicate our services through creative and unique ways.’’ – Chad Bontrager It is not just about unifying our employees and displaying We have high tech offices and high quality people all over our abilities, it is about adding value to current and the world, it’s time for us to show the world what we can do. potential clients through tools that cost next to nothing, and maintenance that takes very little time. Getting Ahead of the Game ‘‘People are talking about you and your company whether you like it or not, so it’s in your best interest to be part of the conversation.’’ – Chad Bontrager. We are taking on a proactive vision in order to maintain our growth curve and keep our edge above the competition. Of the many companies following us on the Inc.500 IT Services list, only a few are taking advantage of social media. By Contrast, the largest, most visible, and most profitable companies on the planet are taking advantage of social media. The time is now, we are letting the world know just how advanced ProKarma is
  3. 3. Strategy Outline December 2009 ProKarma, Inc. A Short Story on Strategy Modification One day, there was a blind man sitting on the steps of a building with a hat by his feet and a sign that read: “I am blind, please help.” A creative publicist was walking by and stopped to observe. He saw that the blind man had only a few coins in his hat. He dropped in more coins and, without asking for permission, took the sign and rewrote it. He returned the sign to the blind man and left. Our Social Media Focus That afternoon the publicist returns to the blind man and noticed that his hat was full of • YouTube™ bills and coins. The blind man recognized his - Vlogging footsteps and asked if it was he who had rewritten his sign and wanted to know what • Facebook™ he had written on it. - Community The publicist responded: “Nothing that was - Awareness not true. I just wrote the message a little differently.” He smiled and went on his way. • Twitter™ - Status Updates The new sign read: “Today is Spring and I - Article Awareness cannot see it.” - Vlog/Blog Awareness • Linkedin™ - Community Sometimes we need to change our strategy. - Status Updates If we always do what we’ve always done, - Blogging we’ll always get what we’ve always got! “SUCCESSFUL COMPANIES IN SOCIAL MEDIA ACT MORE LIKE PARTY PLANNERS, AGGREGATORS, AND CONTENT PROVIDERS THAN TRADITIONAL ADVERTISER” – SOCIALNOMICS.NET
  4. 4. December 2009 YouTube ProKarma, Inc. Vlogging - A hosted page with “Video Blogs” on chosen topics - A visual representation of a blog, much more value when well done. - Companies that Vlog: Wipro, IBM, Allstate, Sanofi-Aventis Everything in business now comes down to personal communications. To effectively and inexpensively bring value and desire for interaction to our clients, we will begin our YouTube Strategy vlogging campaign. 4 Offices prepared for Vlogging: Branchburg, NJ – Sacramento, CA – Omaha, NE – Denver, CO The plan is to show many faces and abilities of ProKarma. By utilizing inexpensive equipment in Each month a new Vlog will be released. Each select offices around the U.S. we can show our equipped office will be responsible for 4 Vlogs value to potentially millions of people, which will each year. The offices releasing will work on a rotational schedule. in turn expose us much more efficiently. The content of the Vlogs will vary depending on Want to talk ROI? We will be stocking 4 offices resources and situations available. Examples of with an HD PureDigital Flip Camcorder, a Flip Vlogs would be: tripod, and Sony Vegas editing software; costing a total of ~ $1000. A minimal amount compared to - Enrico DePaolis 6 minute Cloud potentially seeing multiple deals coming out of Computing Crash Course. - Kelly Mccoy and our employees public exposure to C-level/VP-level/Director-level at outreach. companies all over the world. - Jeff Miller with a 6 minute BPO overview. - Jim Vanettinger with an Intro to AGILE. - Vijay Ijju with the Enterprise Mobile Value Proposition. YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE SECOND ONLY TO GOOGLE.
  5. 5. December 2009 Facebook ProKarma, Inc. Communities - Fans, posting, pictures, events, exposure - Scalable - Companies with a strong community presence: Starbucks, Wipro, Accenture, Microsoft With over 350 million members worldwide, Facebook can be transformed from the popular social networking community that it is today, to an incredibly powerful tool used to promote the awareness of ProKarma. It is easy to be a bit skeptical about the value that a Facebook™ Strategy Facebook fan site would bring, first thoughts say “this is a place packed with high school and college Phase 1: students.” First thoughts don’t hold up anymore, - Rebuild the ProKarma Facebook group Facebook’s population is largely inhabited by working site. (Information, Pictures, News) professionals who keep in touch with their kids and - Eliminate the “other” ProKarma group site. network with old friends. - Invite hundreds to the group, including employees and clients found on Facebook. IBM has a strong Facebook presence with close to - Reach the status of a “Fan Site.” 20,000 members following their fan page. When - Maintain professionalism by screening ProKarma accumulates at least a few hundred comments, pictures, and wall posts. members including clients and employees, we can begin to implement indirect advertising that is once Phase 2: again free, and will reach countless amounts of people. - Assign 1 to 2 people to maintain and advance the community presence. Back to the ROI discussion, as I just mentioned, this - Complete 6 notes and/or ads per year that will cost us absolutely nothing. So even if one will be visible to our fan site members – on relationship builds with one client because of it, the topics similar to those assigned to the ROI sits at an infinite percent. ProKarma Blogs or Vlogs. We are a high tech company; it’s time the world sees just how much we care about being part of technology. FACEBOOK HAS MORE MEMBERS THAN THE POPULATION OF THE UNITED STATES OF AMERICA.
  6. 6. December 2009 Twitter ProKarma, Inc. Feeds/Updates - Quick updating, points of reference, viewing ease for others - Ability to monitor professionals and companies in our industry for updates and news - Companies that use instant updates: Wachovia, Comcast, Marvel, Intuit, Dell, EMC Duct Tape Marketing founder John Jantsch identified Twitter™ Strategy three big advantages of Twitter, “(1) I get great insight when I ask questions, (2) let’s face it, I get traffic and 1. Revamp our Twitter account. (3) people on Twitter spread my thoughts to new a. We currently own a Twitter account that is not being used places.” 2. Assign 4 – 6 people to be responsible for Tony Hsieh, CEO of said, “We’ve found Twitter updates. that Twitter has been a great way for us to connect on a. Potentially partners in the company, a more personal level with our employees and marketing supervisors, or others customers. We use it to help build our brand, not drive willing. direct sales. It’d be like asking how does providing a telephone number for customer service translate into 3. 2 updates per week, per person assigned. new business when they are mostly non-sales-related a. Can set up a free application on the calls. In the long term, Twitter helps drive repeat phones of those assigned, or use an instant update medium such as customers and word of mouth, but we’re not looking to to update Twitter, Linkedin, it as a way of driving immediate sales.” and Facebook statuses simultaneously. 4. Updates will involve prescreened thoughts, news, ReTweets from top clients, and TwitPics from important company events. “Following the right people on Twitter was key. There are some people very gifted at building relationships on Twitter. As I followed these online community builders, I realized that some of them are also excellent direct response copywriters. They get their Twitter followers to take action,” Cindy King – International Sales Specialist
  7. 7. December 2009 LinkedIn ProKarma, Inc. Professional Networking - Scalable - Quick updating, points of reference, viewing ease for others - Massive Networking potential and awareness with professionals and decision makers ProKarma has a Linkedin presence. We have many employees signed in and a nice company summary. Linkedin™ Strategy We are recognized by LinkedIn as a strong company Our Linkedin strategy runs parallel with our presence. So what do we not have…? Blogging and Twitter strategy. When we blog, we will upload it to our ProKarma Linkedin page, and A reason for connected professionals to check back to when we send a Twitter status update, we will our page, a reason for them to remember us. update our Linkedin status at the same time for continuity. This is an easy one to solve. All of the initial legwork is done. Linkedin gives us a few great ways to simply We will select a number of key people who are well reach out. The primary two are the LinkedIn Blog tool connected in Linkedin, with whom we will populate and the Status update tool. a list which we can email with a “Linkedin Status” and Blog Content. Once this email is received, Linkedin, like Facebook, has millions of members. We they will log in to Linkedin and make their status are trying to reach the IT decision makers who are and blog as such. involved in working on Linkedin. If we can use our company blog, and simply copy it to our LinkedIn page, There are new paid company profiles becoming we will see improved traffic. We can also update our available where we can do all of this on a central Linkedin status at the same time as our Twitter and ProKarma profile page rather than key networking Facebook Statuses, giving viewers of our page an members of our company. Once available, we will added value. explore the potential ROI with this feature. And of course, as is already true, Linkedin is a powerful recruiting tool. Increasing our traffic and visibility on Linkedin will increase our recruiters ease of source discovery! It’s as easy as that! “PROKARMA IS GOING TO CONTINUE TO BE AN INDUSTRY LEADER.” – MATTHEW TAYLOR
  8. 8. Value Wrap-Up December 2009 ProKarma, Inc. The Company Leading the Way to the Future, ProKarma Inc. This is big. We are thinking bigger than business, we are thinking scalable, valuable, reachable world. We will reach out to millions of people who have never heard our name. We will become a true brand in IT services. Take a look at the ten companies right behind us on the Inc.500 IT Services list; only a couple of them have a social media presence, and of those couple, they are not utilizing it in a valuable way. Our investment for this incredible project is minimal, some basic equipment and a little bit of time. With this plan, well executed and intelligently played, we will see a value that will keep us afloat in a vastly changing, 24/7 instant communication world. We are industry leaders, we will keep our growth curve, we will be a force in our multiple niches, and we will practice good Karma. We are ProKarma. Matthew Taylor 3322 rt.22 Suite 201 Branchburg, NJ 08876 E: P: 908.722.2243x17 M: 908.625.4092 F: 908.722.2789 Thank you for your time.