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Using Multimedia to Improve Teaching
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Using Multimedia to Improve Teaching

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Using Multimedia to Improve Teaching Using Multimedia to Improve Teaching Presentation Transcript

  • Using multimediato enhance teaching By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net
  • Today’s agenda Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of multimedia. Multimedia resources.
  • My background E.W. Scripps Visiting Professor at Ohio University. Teach business journalism, media law, magazine writing and multimedia reporting. Author of NYT Reader: Business & Economics
  • Forbes, Wall Street Journal, various daily newspapers, appeared on CNN, MSNBC CNBC, FOX, PBS, ABC News
  • Why Multimedia? Explanation: How to short a stock. Depth. Reinforcement. Break routine: Humor Variety Spark debate. Improve learning outcomes.
  • Using video: The ice breaker http://www.youtube.com/watch?v=D2QlitH4nYY
  • How we process information Perception Attention Selection Organization Integration Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003 Photo Courtesy of Wikipedia
  • Multi-channel learning Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
  • Understanding memory Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost. Long term memory – stores accumulated knowledge. This is where learned information is stored.
  • More channels = greater retention Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
  • Brain Processing Text – Difficult, more effort. Video, images – Easy, less effort.
  • Organization still key Ask: What message? Who is my audience? What desired outcome?
  • Understand your audience Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
  • Better educated Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  • Tech Savvy 94% have cell phones. 88% use phone to text. “Always on” – 8 in 10 sleep with their phone next to their pillow. 56% generate own entertainment. 58% create personal content online. 75% use social networking sites. 64% text while driving a car. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  • Multi-media content Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
  • How classes organized WSJ.com – discussion. Cable news – discussion. Blogs / discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
  • WSJ.com Always discuss daily news
  • Cable - Breaking news
  • Use video as a changeup Lecture for 15-20 minutes. Follow up with a video. Videos change the pace. Offer depth, greater detail. Offer new insights into the topic. Prompt discussion.
  • Blogs – spur interaction Help focus students on news, and post material
  • Ways to interact: discussion boards
  • Blackboard – resource tool
  • Online tutorials
  • TV Clips You Tube Clips are short Easy to play or download
  • Movies http://www.youtube.com/watch?v=wkygXc9IM5U
  • Finding videos Many different search engines: www.youtube.com www.vodpod.com http://www.videosurf.com/ http://www.truveo.com/ http://www.metacafe.com/ http://video.filestube.com/ http://www.dogpile.com/
  • Stock market game Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of their portfolio.
  • Charting performance
  • Starbucks
  • Games
  • Making Lemonade Basic accounting taught by examining how to run a lemonade stand
  • Online Teaching Resources
  • Morningstar
  • AAII
  • Yahoo Finance
  • Utilities Allows you to download and save videos from the Web.
  • Have some fun http://www.youtube.com/watch?v=upvtJohMKV4
  • Video bibliography Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+Proxy Economic Meltdown: http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret-history-of-the-credit-card?u=mtatge&c=bizreporting For complete listing see: http://vodpod.com/mtatge/bizreporting