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Using Multimedia to Improve Teaching
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Using Multimedia to Improve Teaching



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  • 1. Using multimediato enhance teaching By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University,
  • 2. Today’s agenda Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of multimedia. Multimedia resources.
  • 3. My background E.W. Scripps Visiting Professor at Ohio University. Teach business journalism, media law, magazine writing and multimedia reporting. Author of NYT Reader: Business & Economics
  • 4. Forbes, Wall Street Journal, various daily newspapers, appeared on CNN, MSNBC CNBC, FOX, PBS, ABC News
  • 5. Why Multimedia? Explanation: How to short a stock. Depth. Reinforcement. Break routine: Humor Variety Spark debate. Improve learning outcomes.
  • 6. Using video: The ice breaker
  • 7. How we process information Perception Attention Selection Organization Integration Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003 Photo Courtesy of Wikipedia
  • 8. Multi-channel learning Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
  • 9. Understanding memory Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost. Long term memory – stores accumulated knowledge. This is where learned information is stored.
  • 10. More channels = greater retention Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
  • 11. Brain Processing Text – Difficult, more effort. Video, images – Easy, less effort.
  • 12. Organization still key Ask: What message? Who is my audience? What desired outcome?
  • 13. Understand your audience Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
  • 14. Better educated Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  • 15. Tech Savvy 94% have cell phones. 88% use phone to text. “Always on” – 8 in 10 sleep with their phone next to their pillow. 56% generate own entertainment. 58% create personal content online. 75% use social networking sites. 64% text while driving a car. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  • 16. Multi-media content Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
  • 17. How classes organized – discussion. Cable news – discussion. Blogs / discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
  • 18. Always discuss daily news
  • 19. Cable - Breaking news
  • 20. Use video as a changeup Lecture for 15-20 minutes. Follow up with a video. Videos change the pace. Offer depth, greater detail. Offer new insights into the topic. Prompt discussion.
  • 21. Blogs – spur interaction Help focus students on news, and post material
  • 22. Ways to interact: discussion boards
  • 23. Blackboard – resource tool
  • 24. Online tutorials
  • 25. TV Clips You Tube Clips are short Easy to play or download
  • 26. Movies
  • 27. Finding videos Many different search engines:
  • 28. Stock market game Students given $100,000 to invest. Asked to buy five stocks. Track stocks on One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of their portfolio.
  • 29. Charting performance
  • 30. Starbucks
  • 31. Games
  • 32. Making Lemonade Basic accounting taught by examining how to run a lemonade stand
  • 33. Online Teaching Resources
  • 34. Morningstar
  • 35. AAII
  • 36. Yahoo Finance
  • 37. Utilities Allows you to download and save videos from the Web.
  • 38. Have some fun
  • 39. Video bibliography Mergers/Smergers: Kentucky Math: The Corporation: Credit Default Swaps: Hudsucker Proxy: Economic Meltdown: History of The Credit Card: For complete listing see: