Using Multimedia to Improve Teaching

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Using Multimedia to Improve Teaching

  1. 1. Using multimediato enhance teaching By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net
  2. 2. Today’s agenda Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of multimedia. Multimedia resources.
  3. 3. My background E.W. Scripps Visiting Professor at Ohio University. Teach business journalism, media law, magazine writing and multimedia reporting. Author of NYT Reader: Business & Economics
  4. 4. Forbes, Wall Street Journal, various daily newspapers, appeared on CNN, MSNBC CNBC, FOX, PBS, ABC News
  5. 5. Why Multimedia? Explanation: How to short a stock. Depth. Reinforcement. Break routine: Humor Variety Spark debate. Improve learning outcomes.
  6. 6. Using video: The ice breaker http://www.youtube.com/watch?v=D2QlitH4nYY
  7. 7. How we process information Perception Attention Selection Organization Integration Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003 Photo Courtesy of Wikipedia
  8. 8. Multi-channel learning Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
  9. 9. Understanding memory Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost. Long term memory – stores accumulated knowledge. This is where learned information is stored.
  10. 10. More channels = greater retention Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
  11. 11. Brain Processing Text – Difficult, more effort. Video, images – Easy, less effort.
  12. 12. Organization still key Ask: What message? Who is my audience? What desired outcome?
  13. 13. Understand your audience Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
  14. 14. Better educated Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  15. 15. Tech Savvy 94% have cell phones. 88% use phone to text. “Always on” – 8 in 10 sleep with their phone next to their pillow. 56% generate own entertainment. 58% create personal content online. 75% use social networking sites. 64% text while driving a car. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  16. 16. Multi-media content Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
  17. 17. How classes organized WSJ.com – discussion. Cable news – discussion. Blogs / discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
  18. 18. WSJ.com Always discuss daily news
  19. 19. Cable - Breaking news
  20. 20. Use video as a changeup Lecture for 15-20 minutes. Follow up with a video. Videos change the pace. Offer depth, greater detail. Offer new insights into the topic. Prompt discussion.
  21. 21. Blogs – spur interaction Help focus students on news, and post material
  22. 22. Ways to interact: discussion boards
  23. 23. Blackboard – resource tool
  24. 24. Online tutorials
  25. 25. TV Clips You Tube Clips are short Easy to play or download
  26. 26. Movies http://www.youtube.com/watch?v=wkygXc9IM5U
  27. 27. Finding videos Many different search engines: www.youtube.com www.vodpod.com http://www.videosurf.com/ http://www.truveo.com/ http://www.metacafe.com/ http://video.filestube.com/ http://www.dogpile.com/
  28. 28. Stock market game Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of their portfolio.
  29. 29. Charting performance
  30. 30. Starbucks
  31. 31. Games
  32. 32. Making Lemonade Basic accounting taught by examining how to run a lemonade stand
  33. 33. Online Teaching Resources
  34. 34. Morningstar
  35. 35. AAII
  36. 36. Yahoo Finance
  37. 37. Utilities Allows you to download and save videos from the Web.
  38. 38. Have some fun http://www.youtube.com/watch?v=upvtJohMKV4
  39. 39. Video bibliography Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+Proxy Economic Meltdown: http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret-history-of-the-credit-card?u=mtatge&c=bizreporting For complete listing see: http://vodpod.com/mtatge/bizreporting

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