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3 d deconstructive analysis
 

3 d deconstructive analysis

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    3 d deconstructive analysis 3 d deconstructive analysis Presentation Transcript

    • Deconstructive Analysis Critical method of looking and thinking that:
      • Allows you to determine meaning when an image, object or situation is unfamiliar or ambiguous.
      • Allows you to discover covert or unintentional meanings in addition to the overt meaning.
      • Gives you fresh insight into the institutions and cultures in which the image circulates.
    • Deconstructive Analysis Critical method of looking and thinking that:
    • Deconstructive Analysis
    • Deconstructive Analysis Q: What is the name of the 10 th reindeer? Olive
    • Deconstructive Analysis Meaning is not stable. CONTEXT
    • Meaning is not singular. Deconstructive Analysis
    • Meaning is not singular. Deconstructive Analysis
    • Subliminal advertising Deconstructive Analysis
      • A beer can (or bottle) costs five times as much as the beer it holds.
      • A potato chip bag, table syrup bottle, chewing gum wrapper or soft drink bottle cost twice as much as the foods they contain.
      • A breakfast cereal package, soup can, frozen food box, baby food jar, or dessert box costs one-and-one-half times as much as the foods inside.
      • (Associated Press, 20 September 1982; Department of Agriculture National Food Review, 7 July 1981).
      Deconstructive Analysis
    • Deconstructive Analysis