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1. A COMPREHENSIVE APPROACH OF ANALYZING
STRATEGIC PROBLEMS & CASES
• A Case Analysis Frame Work
 Define the Problem
 Formulate Alternates
 Evaluate & Compare the Alternatives
 Select & Implement the Chosen Alternative
• An Expanded Frame Work For Case Analysis
 Analyze and Record Current Situation
 Analyze & Record Problems & their Core Elements
 Formulate Alternatives
 Evaluate & Record Alternative Courses of Action
 Select, Justify & Record the Chosen Course of Action & Implementation

2. ANALYZE AND RECORD THE CURRENT SITUATION
• Purpose; analyzing the current situation is important for:
 Developing a Clear Understanding of Current Situation
 Investigate Current & Potential Problems
 Determine the Level of Analysis

3. ANALYZE AND RECORD THE CURRENT SITUATION
• Purpose; analyzing the current situation is important for:
 Developing a Clear Understanding of Current Situation
 Investigate Current & Potential Problems
 Determine the Level of Analysis
• Steps of Carrying Out Environmental Analysis
 Separate Relevant from Superfluous Information
 Differentiate between Symptoms and Problems
 Differentiate between Facts and Opinion
 Collect Additional Information for Situational Analysis
 Draw Explicit Conclusions

4. ANALYZE AND RECORD THE CURRENT SITUATION
• Purpose; analyzing the current situation is important for:
 Developing a Clear Understanding of Current Situation
 Investigate Current & Potential Problems
 Determine the Level of Analysis
• Steps of Carrying Out Environmental Analysis
 Separate Relevant from Superfluous Information
 Differentiate between Symptoms and Problems
 Differentiate between Facts and Opinion
 Collect Additional Information for Situational Analysis
 Draw Explicit Conclusions
• Steps of Completing Current Situation
 Organizational Overview
 Organizational Clientele & Product Mix

5. P&G PRODUCT-MIX
Product Width
Detergents Toothpaste Bar Soap Disposable Paper Tissue
Diapers
Product Ivory Snow Gleem 1952 Ivory 1879 Pampers 1961 Charmin 1928
1930 Grest 1955 Kirk’s 1885 Luvs 1976 Puffs 1960
Length
Dreft 1933 Lava 1893 Bahner 1982
Tide 1946 Camay 1926 Summit 1100’s 1992
Cheer 1950 Zest 1952
Oxydol 1914 Safeguard 1963
Dash 1954 Coast 1974
Bold 1965 Oil of Olay 1993
Gain 1966
Era 172

6. ANALYZE AND RECORD THE CURRENT SITUATION
• Purpose; analyzing the current situation is important for:
 Developing a Clear Understanding of Current Situation
 Investigate Current & Potential Problems
 Determine the Level of Analysis
• Steps of Carrying Out Environmental Analysis
 Separate Relevant from Superfluous Information
 Differentiate between Symptoms and Problems
 Differentiate between Facts and Opinion
 Collect Additional Information for Situational Analysis
 Evaluate Reasonableness & Necessity of Assumptions
 Draw Explicit Conclusions
• Steps of Completing Current Situation
 Organizational Overview
 Organizational Clientele & Product Mix
 Carryout Environmental Analysis, Identify Organizational Direction & Carryout
SWOT Analysis
• Study Areas in Environmental Analysis

7. STUDY AREAS IN ENVIRONMENTAL ANALYSIS
• GENERAL ENVIRONMENT
 Economic ; Economic variables as inflation, unemployment & interest rates.
 Social; Social variables as educational levels, customs, beliefs & values.
 Political; Lobbying activities & government attitudes toward business.
 Legal; Legal variables as federal, state and local legislation
 Technological; Level of technology, Technological trends
• OPERATING ENVIRONMENT
 Customer; Target markets and customer profiles.
 Competition; Strengths, weaknesses, strategies & market share of competitors
 Labor; Supply of labor, skills & competence of available labor.
 Supplier; Relationships between suppliers, Resources and the firm
 International; International factors / trends
• INTERNAL ENVIRONMENT
 Organizational aspects; Organizational issues, concepts & analysis.
 Marketing aspects; Marketing issues, concepts and analysis
 Financial aspects; Financial issues, concepts and analysis
 Personnel aspects; Personnel issues, concepts and analysis
 Production aspects; Production issues, concepts and analysis

8. ANALYZE & RECORD PROBLEMS & THEIR CORE ELEMENTS
• Purpose; is to help analyst recognize the major problems & issues of
the current situation.
• Identifying the Inconsistencies
• Recognizing and Recording of problem is critical for case analysis. In
case roots of problems are not determined, explicitly stated and
understood the case analysis has little problem.
• General Worksheet and Defining Problems
 Description of Problem
 Evidence of Problems
Facts
Symptoms
Opinions
Assumptions
• Repeat for Cases In the Event of Additional Problems

9. FORMULATE, EVALUATE & RECORD ALTERNATIVE COURSES OF
ACTION
• Purpose; what can be done to resolve problems already defined?
• Alternate Courses of Action
 Brainstorming
 Search Each Alternate
• Formulation & Recommendations of Alternatives
• Evaluation of Alternatives
 Strengths; anything favorable about the alternatives
 Weaknesses; anything unfavorable
• General Worksheet for Evaluating Courses of Action
 Description of Alternative Course
 Strength of Alternative
 Weaknesses of Alternatives

10. SELECT, JUSTIFY & RECORD CHOOSEN COURSE OF ACTION &
IMPLEMENTATION
• Purpose; select the alternate that best solves the problem.
• Select the alternate that best solves the problem after careful
analysis.
• Justify Selection; regardless of which alternative is selected the
analyst must justify choice.
• Implementation Plan; The final phase in the case analysis is devising
the action oriented implementation plan.
• General Worksheet for Implementing the Chosen Alternative
 Describe the Alternative
 Responsibilities of Functional Department for Implementation of
Alternative
 Contingencies in Case of Failure

11. PITFALLS TO AVOID IN CASE ANALYSIS
• Inadequately Defining the Problem: Sound case analysis absolutely depend on a
clear understanding of major case problem.
• Assuming the Case Away: Analysts sometimes make such sweeping assumptions
that the case problem is essentially assumed away.
• Not having Enough Information: Reasonable assumptions and predictions have to
be made and the challenge is to arrive at intelligent solutions in spite of
uncertainty and limited information.
• Relying on Generalization: It calls for formulating specific problems,
recommendations and not sweeping generalization.
• Abounding Realism: In many cases, analysts get too obsessed with solving a
particular problem that their solutions become totally unrealistic.
• Setting Up “Straw Man” Alternatives: Alternatives which are developed should be
feasible, weak and untenable alternatives are automatically discarded (the “Straw
Man” alternatives)
• Recommending Research and Consultants: Recommending that research be
conducted by hiring a consultant to uncover a problem is an undesirable solution.
• Not Thinking: Analysts usually have some general knowledge firm or situation, but
they still ignore the government options.

13. Case Study - Introduction
• History
• Legal Status
• Product & Product Mix

14. PRODUCT MIX
PEPSI 7-UP MIRANDA MINERAL WATER
Cans Cans Cans 300 ml Bottle
250 ml Bottle 250 ml Bottle 250 ml Bottle 1.5 Litter Bottle
1.5 Litter Bottle 1.5 Litter Bottle 1.5 Litter Bottle 2.5 Litter Bottle
2 Litter Bottle 2 Litter Bottle 2 Litter Bottle 9 Littre Bottle

15. Case Study - Introduction
• History
• Legal Status
• Product & Product Mix
• Customer
• Financial Health
• Plant / Facilities / Technologies / Capabilities

16. DISTRIBUTION OF WORK
PARTS MATERIAL TO BE COVERED PRESENTED BY
Part I Introduction
Part II Environmental Scanning
Part III Strategic Planning
Part IV Strategic Implementation
Part V Conclusions & Recommendations.

17. Case Study - Introduction
• History
• Legal Status
• Product & Product Mix
• Customer
• Financial Health
• Plant / Facilities / Technologies / Capabilities