Presidential Campaign Commercial• Record three components that are included in these presidential campaign commercials• Barack O’Bama Defining Moments 2 mins• John McCain Jobs for America July 7, 2008• http://pcl.stanford.edu/campaigns/2008/• Candidate, position, political party affiliation, slogan, platform/ideology
Background Info• The Progressive Era was a period of intense social and economic upheaval. While the Industrial Revolution had brought about increased productivity and wealth, it also created new needs and problems. Big business continually came into conflict with workers rights activists. Women and African Americans were striving for social equality. During this time period a serious debate raged about how the nation should address these concerns. We will examine where each of the candidates campaigning for president stood on these matters.
The Republican Party • The Republican Party was divided between progressives who sought change and conservatives who did not. • Candidate: William Howard Taft • Slogan: Conservatism • “Vote for Taft this time, you can vote for Bryan any time”
Republican Party Platform High tariffs on imported goods. Against “bad” trusts. Against initiative, referendum, and recall. Did not support direct election of senators (17th Amendment) Put limitations on female and child labor. Conservation of some natural resources & using others for private industry.
Taft’s Speech “On Popular Unrest”• http://historymatters.g mu.edu/d/5724/• Taft favored a non- interventionist approach to the problems that plagued American society in 1912.
The Bull Moose/Progressive Party• Roosevelt proposed “New Nationalism” under which the federal government would exert its power for the welfare of the people• Candidate: Theodore Roosevelt• Slogan: “New Nationalism” federal government exert its power for the welfare of the people.
Progressive Party Platform• direct election of senators• Lower tariffs on imported goods• Government action to supervise big business• opposed trusts that hurt business interest• adoption in all states of initiative, referendum, & recall• an eight-hour workday & workmen’s compensation• Advocated women’s suffrage• a federal law against child labor
Roosevelt’s Speech “The Liberty of the People”• http://historymatters.gmu.e du/d/5722• He was the most openly pro- labor of the three major candidates. He believed in extending the power of the federal government to protect workers from exploitation by big business owners.
Democratic Party• Candidate: Woodrow Wilson• Slogan: New Freedom• “It Takes Time to Remove the Grime”
Democratic Party Platform“New Freedom”•Stronger anti-trust legislation- Allmonopolies (trusts) are evil•Reduced tariffs•Banking reform•Stronger government role in economicaffairs•Supported small business and free marketcompetition•Did NOT support women’s suffrage.
Wilson’s Speech “On Labor”• http://historymatters.gmu.edu/d/5723• In this campaign speech, Wilson argued against a minimum wage for women workers and called for the end of business monopolies. Wilson was the eventual winner, with over six million popular and 435 electoral votes.
Socialist Party • Candidate: Eugene Debs • Platform: called for an end to capitalism • “The issue is Socialism versus Capitalism. I am for Socialism because I am for humanity.”
Socialist Party PlatformCalled for an end to capitalismGovernment ownership of railroads and utilities.Guaranteed income tax.No tariffs on imports.8-hour work day.Better housing.Government inspection of factories.Women’s suffrage.
Debbs on “The Monstrous System of Capitalism”• http://historymatters.gmu.edu/d/5725• Running for the fourth time, Debs called for the abolition of capitalism rather than for its reform. In this speech accepting the party nomination he proclaimed the Socialist Party the party of progress, the party of the future. Debs finished last in the contest, receiving 900,000 votes.
Political Campaign ActivitySelect a presidential candidate and design a political campaign poster or commercial for the election of 1912Your poster should include the following components: – Political Party Affiliation – Candidate’s Name – Graphics (Picture of candidate or party/patriotic symbols) – A Campaign Slogan (Ex. OBama Yes We Can!) – Platform – http://learning.blogs.nytimes.com/category/lesson-plans/ – Students Create Video Ads for Historic Presidential Elections