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Finding, or not finding, information is consistently the most called out issue in the enterprise. Technology companies spend millions developing features that remain idle because, while everyone is concerned about optimizing enterprise search, no one is doing anything about it. The PM cuts the budget because "the devs will do it." The IA/UX architects do not have the specific expertise. The developers want to do it but do not have appropriate guidance.
This is a call-to-action for developers and ITpros to make sure that they get what they need to make search in the enterprise work. Because, after the interactive marketing agency has left the building, they are the ones that will be hearing "search sucks" directed at them.