Your SlideShare is downloading. ×
0
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
THE 'NEW' PUBLIC RELATIONS
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

THE 'NEW' PUBLIC RELATIONS

231

Published on

Modern public relations practice is focused on creating and maintaining relationships -- there's much more to it than simply using communication tools and tactics -- new or old.

Modern public relations practice is focused on creating and maintaining relationships -- there's much more to it than simply using communication tools and tactics -- new or old.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
231
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • …these are the strategic considerations…DISCUSSION: Are bloggers journalists? DISCUSSION: What is your view fo the perspective that the new generation of public s has that says “If the news is important, it will find me”? Push versus pull…
  • DISCUSSION: Can you build a relationship in 140 characters??
  • Transcript

    • 1. The “New PR” …or how the view of PR today reflects what we’ve been teaching at MSVU for the past quarter of a century… Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 1
    • 2. So…what is PR, anyway? What is the “old PR” as you know it?  What is the “new PR?  What is the future of “PR”?  Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 2
    • 3. The So-Called “models of communication” for Public Relations (Grunig & Hunt)  One-way models ◦ Press agentry ◦ Public information Org has a message…and disseminates it Organization Public Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 3
    • 4. Two-way Asymmetrical model Organization Public Public Organization Feedback used to re-craft messages and/or products Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 4
    • 5. Two-way symmetrical Organization Public Organization controls the messages Organization Feedback used for mutual adaptation Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 5
    • 6. Characteristics to consider…     Collaborative communication Citizen journalism User-generated content Changing channels of influence Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 6
    • 7. Communication versus relationships…  What is the difference between the following: Public Relations Relationships Public Relations Communication Question for discussion: Can you build a relationship in 140 characters? Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 7
    • 8. New “All-Way” Communication and Cooperation? Your publics as they see themselves Your publics as you see them Your organization Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 8
    • 9. The focus of the new (old) PR strategy: People first  Strategies, tools & tactics second  Copyright Patricia Parsons 2010-13/ Mount Saint Vincent University 9

    ×