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Lessons on Starting a Company From Both Sides  of the Table Mark Suster Stanford ETL, October 2010 @msuster
Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started
Have an idea
You don’t have to be a genius
You just need to get started
You need to be passionate about it
And you need to do research
Get a prototype built
The Team
Assemble a diverse team
Biggest dilution comes before you start
Huge premium for taking the first leap
Co-founder myth reinforced by selective bias
Make sure technology is part of your DNA
Raising Capital
Raise capital, but not too much
Start Lean 1. without much flesh or fat; not plump or fat; thin 2. of edible meat containing little or no fat 3. lacking in richness, fullness, quantity, etc.; poor: a lean diet; lean years. 4. spare; economical
You Can “Go Fat” Later in Life ,[object Object],[object Object],[object Object],[object Object]
Why The ‘Fail Fast’ Mantra Must Fail ,[object Object],[object Object],[object Object],[object Object]
A Lesson in Branding ,[object Object],[object Object],[object Object]
If possible avoid the three F’s (Friends, family & fools)
Angels vs. VCs? The people you work with matters more than the classification of investor
How do you access investors?  Intros: portfolio, entrepreneurs, lawyers, etc
Getting their money is hard
You need an anchor investor
If you show proof the rest usually follows
Critical Success Factors
Skate Where the Puck is Going
Ship Product The death of many companies is the inability to ship frequently enough
Test monetization early
The Sausage Factory is Never Pretty From the outside it looks pretty. From the inside?  Not so much
Have fun Startups are roller coasters, enjoy the ride!
Q & A

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