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media
freedom
  web
and
 the




          mark surman | mozilla.org/about
Media, Freedom and the Web
Media, Freedom and the Web
as a medium the web has one message:
as a medium the web has one message:




          build me
          i can be anything you want.
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
you make me
   you can make me beautiful
you make me
   you can make me fun
                   beautiful
you make me
   you can make me sad
                   beautiful
you make me
   you can make me evil
                   beautiful
you make me
   you can make me anything
                   beautiful
i
want
to talk
about
this
i
want
to talk
about
three
things:
the
     web   is made of freedom.




1.
the
     web   is open ended.




1.
all
     media
     are now shaped by the web




2.
we   get to make
     choices
      about how all this works




3.
why now?
a.
web   disruption   media




b.
web   reinvention   media




b.
the
     web is in danger




c.
c.   privacy
c.   innovation
c.   freedom
me
media
and
who we are
      me
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
d.i.y.
Media, Freedom and the Web
d.i.y.
freedom
the
     web   is made of freedom.




1.
the
     web   is open ended.




1.
“The web evolved into
a powerful, ubiquitous
tool because it was
built on egalitarian
principles.”
                     tbl.
0. run
1. study
2. redistribute
3. improve



freedom
0. use
1. study
2. remix
3. share



freedom
Media, Freedom and the Web
HTML
JavaScript
      CSS
Media, Freedom and the Web
Media, Freedom and the Web
permission
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
open ended
   never finished
open ended
built to be built on
web sez:
build me
i can be anything you want.
all
     media
     are now shaped by the web




2.
web   intertwined   media
“The next medium,
whatever it is – it may
be the extension of
consciousness – will
include television as its
content, not as its
environment, and will
transform television
into an art form.”
                     mm.
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
web   intertwined   media
web   disruption   media
web   reinvention   media
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
exciting moment
“We shape our tools,
and then our tools
shape us.”
                   mm.
we   get to make
     choices
      about how all this works




3.
“We're trying to build a
web that's transparent,
where you can see
what's going on. A web
you can touch and pull
apart. A web that you
can help create. A web
that is a public resource
owned by all of us.”
                      mb.
We get to choose.
But, practically, what
does choosing look like?
c. 1825
1895
1925
montage
  was a choice
1985
next
choice?
2009
2009
2009
2010
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
if we choose,
            the future of cinema
            can look like freedom




   0. use
1. study
2. remix
3. share
if we choose,
            the future of the web
            can look like freedom




   0. use
1. study
2. remix
3. share
or we can make
another choice
“Open eras tend to last
for about 15 - 20 years.
And then they flip into
being more closed.
We may be at the
beginning of the
closing.”
                     tw.
Media, Freedom and the Web
Media, Freedom and the Web
Media, Freedom and the Web
“There is absolutely
no inevitability as long
as there is a willingness
to contemplate what
is happening.”
                      mm
web   reinvention   media
invitation
web sez: build me
start something
make something
tell someone
“We're trying to build a web that's
transparent, where you can see
what's going on. A web you can
touch and pull apart. A web that
you can help create. A web that is a
public resource owned by all of us.”
                                  mb.
We need your help.




                     mozilla.org/about
media
freedom
  web
and
 the




          mark surman | mozilla.org/about

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Media, Freedom and the Web