mediafreedom  weband the          mark surman | mozilla.org/about
as a medium the web has one message:
as a medium the web has one message:          build me          i can be anything you want.
you make me   you can make me beautiful
you make me   you can make me fun                   beautiful
you make me   you can make me sad                   beautiful
you make me   you can make me evil                   beautiful
you make me   you can make me anything                   beautiful
iwantto talkaboutthis
iwantto talkaboutthreethings:
the     web   is made of freedom.1.
the     web   is open ended.1.
all     media     are now shaped by the web2.
we   get to make     choices      about how all this works3.
why now?
a.
web   disruption   mediab.
web   reinvention   mediab.
the     web is in dangerc.
c.   privacy
c.   innovation
c.   freedom
me
mediaandwho we are      me
d.i.y.
d.i.y.
freedom
the     web   is made of freedom.1.
the     web   is open ended.1.
“The web evolved intoa powerful, ubiquitoustool because it wasbuilt on egalitarianprinciples.”                     tbl.
0. run1. study2. redistribute3. improvefreedom
0. use1. study2. remix3. sharefreedom
HTMLJavaScript      CSS
permission
open ended   never finished
open endedbuilt to be built on
web sez:build mei can be anything you want.
all     media     are now shaped by the web2.
web   intertwined   media
“The next medium,whatever it is – it maybe the extension ofconsciousness – willinclude television as itscontent, not as it...
web   intertwined   media
web   disruption   media
web   reinvention   media
exciting moment
“We shape our tools,and then our toolsshape us.”                   mm.
we   get to make     choices      about how all this works3.
“Were trying to build aweb thats transparent,where you can seewhats going on. A webyou can touch and pullapart. A web that...
We get to choose.
But, practically, whatdoes choosing look like?
c. 1825
1895
1925
montage  was a choice
1985
nextchoice?
2009
2009
2009
2010
if we choose,            the future of cinema            can look like freedom   0. use1. study2. remix3. share
if we choose,            the future of the web            can look like freedom   0. use1. study2. remix3. share
or we can makeanother choice
“Open eras tend to lastfor about 15 - 20 years.And then they flip intobeing more closed.We may be at thebeginning of theclo...
“There is absolutelyno inevitability as longas there is a willingnessto contemplate whatis happening.”                    ...
web   reinvention   media
invitation
web sez: build me
start something
make something
tell someone
“Were trying to build a web thatstransparent, where you can seewhats going on. A web you cantouch and pull apart. A web th...
We need your help.                     mozilla.org/about
mediafreedom  weband the          mark surman | mozilla.org/about
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Media, Freedom and the Web

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Media, Freedom and the Web slides from my Transmediale McLuhan Lecture at Canadian Embassy in Berlin. February 2011.

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Media, Freedom and the Web

  1. 1. mediafreedom weband the mark surman | mozilla.org/about
  2. 2. as a medium the web has one message:
  3. 3. as a medium the web has one message: build me i can be anything you want.
  4. 4. you make me you can make me beautiful
  5. 5. you make me you can make me fun beautiful
  6. 6. you make me you can make me sad beautiful
  7. 7. you make me you can make me evil beautiful
  8. 8. you make me you can make me anything beautiful
  9. 9. iwantto talkaboutthis
  10. 10. iwantto talkaboutthreethings:
  11. 11. the web is made of freedom.1.
  12. 12. the web is open ended.1.
  13. 13. all media are now shaped by the web2.
  14. 14. we get to make choices about how all this works3.
  15. 15. why now?
  16. 16. a.
  17. 17. web disruption mediab.
  18. 18. web reinvention mediab.
  19. 19. the web is in dangerc.
  20. 20. c. privacy
  21. 21. c. innovation
  22. 22. c. freedom
  23. 23. me
  24. 24. mediaandwho we are me
  25. 25. d.i.y.
  26. 26. d.i.y.
  27. 27. freedom
  28. 28. the web is made of freedom.1.
  29. 29. the web is open ended.1.
  30. 30. “The web evolved intoa powerful, ubiquitoustool because it wasbuilt on egalitarianprinciples.” tbl.
  31. 31. 0. run1. study2. redistribute3. improvefreedom
  32. 32. 0. use1. study2. remix3. sharefreedom
  33. 33. HTMLJavaScript CSS
  34. 34. permission
  35. 35. open ended never finished
  36. 36. open endedbuilt to be built on
  37. 37. web sez:build mei can be anything you want.
  38. 38. all media are now shaped by the web2.
  39. 39. web intertwined media
  40. 40. “The next medium,whatever it is – it maybe the extension ofconsciousness – willinclude television as itscontent, not as itsenvironment, and willtransform televisioninto an art form.” mm.
  41. 41. web intertwined media
  42. 42. web disruption media
  43. 43. web reinvention media
  44. 44. exciting moment
  45. 45. “We shape our tools,and then our toolsshape us.” mm.
  46. 46. we get to make choices about how all this works3.
  47. 47. “Were trying to build aweb thats transparent,where you can seewhats going on. A webyou can touch and pullapart. A web that youcan help create. A webthat is a public resourceowned by all of us.” mb.
  48. 48. We get to choose.
  49. 49. But, practically, whatdoes choosing look like?
  50. 50. c. 1825
  51. 51. 1895
  52. 52. 1925
  53. 53. montage was a choice
  54. 54. 1985
  55. 55. nextchoice?
  56. 56. 2009
  57. 57. 2009
  58. 58. 2009
  59. 59. 2010
  60. 60. if we choose, the future of cinema can look like freedom 0. use1. study2. remix3. share
  61. 61. if we choose, the future of the web can look like freedom 0. use1. study2. remix3. share
  62. 62. or we can makeanother choice
  63. 63. “Open eras tend to lastfor about 15 - 20 years.And then they flip intobeing more closed.We may be at thebeginning of theclosing.” tw.
  64. 64. “There is absolutelyno inevitability as longas there is a willingnessto contemplate whatis happening.” mm
  65. 65. web reinvention media
  66. 66. invitation
  67. 67. web sez: build me
  68. 68. start something
  69. 69. make something
  70. 70. tell someone
  71. 71. “Were trying to build a web thatstransparent, where you can seewhats going on. A web you cantouch and pull apart. A web thatyou can help create. A web that is apublic resource owned by all of us.” mb.
  72. 72. We need your help. mozilla.org/about
  73. 73. mediafreedom weband the mark surman | mozilla.org/about
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