Your SlideShare is downloading. ×
Mitesh suchak
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Mitesh suchak

3,419
views

Published on

this is slides about nike products their marketing strategies sales and

this is slides about nike products their marketing strategies sales and


2 Comments
0 Likes
Statistics
Notes
  • contact

    ameen_basha11@yahoo.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • hi

    i hav well experience in shoes


    ameenbasha2004@rediffmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
3,419
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
48
Comments
2
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MiteshSuchak
  • 2. What is the similarity between this two sports men?
  • 3. Nike just do it
  • 4. History
    Nike was started as a partnership between Phil Knight and Bill Bowerman in 1962
    is a major publicly traded sportswear and equipment supplier based in the U.S
  • 5. History
     In 1964 Knight started exploiting the low production costs that could be found abroad
    Disappointed after making just $8,000 {£5,000) selling track shoes, the running enthusiasts paid a university student $35 (£24) to design a logo that would make their sneakers more recognisable. Now, just four decades later, Nike generates annual revenues in excess of $18,6 billion
    Phil knight became 6th richest in U.S. in 1997 with $5.3 billions
     1998 Michael Jordan, Nike's premier endorser, makes the first of several promises to visit Asian production facilities
    40% of all Nike shoes are made in China
    It employed more than 30,000 people worldwide.
  • 6. Marketing strategy
  • 7. Marketing strategy
    • Just Do It" became one of the most recognizable catch-phrases in advertising which is belongs to Nike
    • 8. It is also known for its television and print ads featuring superstar athletes who personified the "just do it
  • Marketing strategy
    Just do it DIGITAL
    In 1996 nike launched its sit to support its presence at the game and details of the atletes and of their product
    Nike id: it allows sports fan to customise Nike shoes and rating in the ads that made them famous.
    http://nikeid.nike.com/nikeid/index.jsp
  • 9. Adidas, rival company of nike was an official sponser of fifa world cup 2010, so its logo appeared on the field. But Nike had invested millions in getting fans' attention in less predictable ways. It has launched a marketing campaign featuring several football stars, installed a giant screen on one of Johannesburg's largest buildings and opened a centre in Soweto, a poor township in Johannesburg, that doubles as a facility for football training and AIDS testing. The firm also sponsored ten teams.
    Sales of Nike incresed by 39% before world cup even started.
    Marketing strategy
  • 10. Sales of
    Nike is the world's largest sportswear-maker.
  • 11. 4 P’s of
  • 12. Price
    • Nike’s pricing is designed to be competitive to the other fashion shoe retailer
  • Price comparison
    N
    adidas
    Shoes ranges between $30 to $400
    Clothings (includes jackets and hoodies) ranges between $30 to $450
    Shoes ranges between $40 to $550
    Clothing ranges between $50 to $300
  • 13. promotion
  • 14. Promotion
    • Nike uses viral marketing on social networking sites
    http://www.facebook.com/nike
    • Nike sponsors various sporting events
    • 15. Nike provides service to customize shoes and other products
    • 16. In different country Nike has different promotional plan for eg. In Europeans countries Nike sponsors football and tennis teams and sports person from that games while in countries like India, Pakistan, Nike sponsors cricket teams and cricket players
    http://www.youtube.com/watch?v=js8Dr9BKLHY
  • 17. Place
    • Nike has more than 700 hundreds outlets in the world
    • 18. It is carried by multi brand showrooms
    • 19. Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world.
  • Product
    It has large numbers of product lines and product depth
    Their first products were track running shoes. They currently also make shoes, jerseys, shorts etc. for a wide range of sports including track and field, baseball, ice hocky, tennis,  soccer) lacrosse, basketball and cricket
  • 20. Competitors of
  • 21.
  • 22. Market share
  • 23. SWOT Analysis
  • 24. Strength
  • 25. Strength
    Recognized Globally Brand
    NikeId
    Large product line and depth
    Other brands like rbk and adidas sponsors games, while Nike sponsors the athletes due to this it gains valuable attention
    Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range.
  • 26. Weaknesses
  • 27. Weaknesses
    • Nike has no factories; rather it uses contract factories
    • 28. The retail sector is price sensitive;retailers usually tend to offer a very similar experience to the consumers with another cheaper product
    • 29. Women were abused in Nike plant in Vietnam in 1997.  Type of abuses dealt on females; Detailed information on abuses after inspection of plants; Action take by some of the women from one of the plants
    • 30. Reports that authorities in southern Vietnam, charged the factory manager of a Nike Incorporated subcontractor, who allegedly punished 56 workers for not wearing regulation shoes.
    • 31. Nike was also reported to have applied child labor in Pakistan and Cambodia to produce soccer balls
    • 32. Even though the organization has a diversified range for sportswear, the income of the business, however, is still heavily dependent upon its share of the footwear market which leaves it at a quite vulnerable spot if for any reason its market share erodes.
  • Opportunities
  • 33. Opportuinity
    Nike gives a lot of effort on its corporate marketing mainly through the promotion of corporate brand and sponsorship agreements
  • 34. Threats
  • 35. Congratulation TEAM INDIA!!!