MiteshSuchak<br />
What is the similarity between this two sports men?<br />
Nike just do it<br />
History<br />Nike was started as a partnership between Phil Knight and Bill Bowerman in 1962 <br />is a major publicly tra...
History<br /> In 1964 Knight started exploiting the low production costs that could be found abroad<br />Disappointed afte...
Marketing strategy<br />
Marketing strategy<br /><ul><li>Just Do It" became one of the most recognizable catch-phrases in advertising which is belo...
It is also known for its television and print ads featuring superstar athletes who personified the "just do it</li></li></...
Adidas, rival company of nike was an official sponser of fifa world cup 2010, so its logo appeared on the field. But Nike ...
Sales of  <br />Nike is the world's largest sportswear-maker.<br />
4 P’s of <br />
Price<br /><ul><li>Nike’s pricing is designed to be competitive to the other fashion shoe retailer</li></li></ul><li>Price...
promotion<br />
Promotion<br /><ul><li>Nike uses viral marketing on social networking sites</li></ul>http://www.facebook.com/nike<br /><ul...
Nike provides service to customize shoes and other products
In different country Nike has different promotional plan for eg. In Europeans countries Nike sponsors football and tennis ...
Place<br /><ul><li>Nike  has more than 700 hundreds outlets in the world
It is carried by multi brand showrooms
Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world.</li></li>...
Competitors of  <br />
Market share<br />
SWOT Analysis<br />
Strength<br />
Strength<br />Recognized Globally Brand<br />NikeId<br />Large product line and depth<br />Other brands like rbk and adida...
Weaknesses<br />
Weaknesses<br /><ul><li>Nike has no factories; rather it uses contract factories
The retail sector is price sensitive;retailers usually tend to offer a very similar experience to the consumers with anoth...
Women were abused in Nike plant in Vietnam in 1997.  Type of abuses dealt on females; Detailed information on abuses after...
Reports that authorities in southern Vietnam, charged the factory manager of a Nike Incorporated subcontractor, who allege...
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Mitesh suchak

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Transcript of "Mitesh suchak"

  1. 1. MiteshSuchak<br />
  2. 2. What is the similarity between this two sports men?<br />
  3. 3. Nike just do it<br />
  4. 4. History<br />Nike was started as a partnership between Phil Knight and Bill Bowerman in 1962 <br />is a major publicly traded sportswear and equipment supplier based in the U.S<br />
  5. 5. History<br /> In 1964 Knight started exploiting the low production costs that could be found abroad<br />Disappointed after making just $8,000 {£5,000) selling track shoes, the running enthusiasts paid a university student $35 (£24) to design a logo that would make their sneakers more recognisable. Now, just four decades later, Nike generates annual revenues in excess of $18,6 billion<br />Phil knight became 6th richest in U.S. in 1997 with $5.3 billions<br /> 1998 Michael Jordan, Nike's premier endorser, makes the first of several promises to visit Asian production facilities<br />40% of all Nike shoes are made in China<br />It employed more than 30,000 people worldwide.<br />
  6. 6. Marketing strategy<br />
  7. 7. Marketing strategy<br /><ul><li>Just Do It" became one of the most recognizable catch-phrases in advertising which is belongs to Nike
  8. 8. It is also known for its television and print ads featuring superstar athletes who personified the "just do it</li></li></ul><li>Marketing strategy<br />Just do it DIGITAL<br />In 1996 nike launched its sit to support its presence at the game and details of the atletes and of their product<br />Nike id: it allows sports fan to customise Nike shoes and rating in the ads that made them famous.<br /> http://nikeid.nike.com/nikeid/index.jsp<br />
  9. 9. Adidas, rival company of nike was an official sponser of fifa world cup 2010, so its logo appeared on the field. But Nike had invested millions in getting fans' attention in less predictable ways. It has launched a marketing campaign featuring several football stars, installed a giant screen on one of Johannesburg's largest buildings and opened a centre in Soweto, a poor township in Johannesburg, that doubles as a facility for football training and AIDS testing. The firm also sponsored ten teams.<br />Sales of Nike incresed by 39% before world cup even started.<br />Marketing strategy<br />
  10. 10. Sales of <br />Nike is the world's largest sportswear-maker.<br />
  11. 11. 4 P’s of <br />
  12. 12. Price<br /><ul><li>Nike’s pricing is designed to be competitive to the other fashion shoe retailer</li></li></ul><li>Price comparison <br />N<br />adidas<br />Shoes ranges between $30 to $400<br />Clothings (includes jackets and hoodies) ranges between $30 to $450<br />Shoes ranges between $40 to $550<br />Clothing ranges between $50 to $300<br />
  13. 13. promotion<br />
  14. 14. Promotion<br /><ul><li>Nike uses viral marketing on social networking sites</li></ul>http://www.facebook.com/nike<br /><ul><li>Nike sponsors various sporting events
  15. 15. Nike provides service to customize shoes and other products
  16. 16. In different country Nike has different promotional plan for eg. In Europeans countries Nike sponsors football and tennis teams and sports person from that games while in countries like India, Pakistan, Nike sponsors cricket teams and cricket players</li></ul>http://www.youtube.com/watch?v=js8Dr9BKLHY<br />
  17. 17. Place<br /><ul><li>Nike has more than 700 hundreds outlets in the world
  18. 18. It is carried by multi brand showrooms
  19. 19. Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world.</li></li></ul><li>Product<br />It has large numbers of product lines and product depth<br />Their first products were track running shoes. They currently also make shoes, jerseys, shorts etc. for a wide range of sports including track and field, baseball, ice hocky, tennis,  soccer) lacrosse, basketball and cricket<br />
  20. 20. Competitors of <br />
  21. 21.
  22. 22. Market share<br />
  23. 23. SWOT Analysis<br />
  24. 24. Strength<br />
  25. 25. Strength<br />Recognized Globally Brand<br />NikeId<br />Large product line and depth<br />Other brands like rbk and adidas sponsors games, while Nike sponsors the athletes due to this it gains valuable attention<br />Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range.<br />
  26. 26. Weaknesses<br />
  27. 27. Weaknesses<br /><ul><li>Nike has no factories; rather it uses contract factories
  28. 28. The retail sector is price sensitive;retailers usually tend to offer a very similar experience to the consumers with another cheaper product
  29. 29. Women were abused in Nike plant in Vietnam in 1997.  Type of abuses dealt on females; Detailed information on abuses after inspection of plants; Action take by some of the women from one of the plants
  30. 30. Reports that authorities in southern Vietnam, charged the factory manager of a Nike Incorporated subcontractor, who allegedly punished 56 workers for not wearing regulation shoes.
  31. 31. Nike was also reported to have applied child labor in Pakistan and Cambodia to produce soccer balls
  32. 32. Even though the organization has a diversified range for sportswear, the income of the business, however, is still heavily dependent upon its share of the footwear market which leaves it at a quite vulnerable spot if for any reason its market share erodes.</li></li></ul><li>Opportunities<br />
  33. 33. Opportuinity<br />Nike gives a lot of effort on its corporate marketing mainly through the promotion of corporate brand and sponsorship agreements<br />
  34. 34. Threats<br />
  35. 35. Congratulation TEAM INDIA!!!<br />
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