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SoupMobile Event Wrap Up Report
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SoupMobile Event Wrap Up Report

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Concept: Promote local awareness of the SoupMobile, a mobile-feeding service aimed at eradicating homelessness, and it’s annual Celebrate Jesus event where 500 homeless men and women are treated to ...

Concept: Promote local awareness of the SoupMobile, a mobile-feeding service aimed at eradicating homelessness, and it’s annual Celebrate Jesus event where 500 homeless men and women are treated to a banquet in their honor and a night’s stay at the Hyatt Regency Dallas. Invite media to capture this magical event, send founder David Timothy, a.k.a The SoupMan to local morning shows, radio stations to conduct interviews and promote event. Also requested and received a proclamation from the Mayor’s office who deemed Dec. 24 as “SoupMobile Day.”

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SoupMobile Event Wrap Up Report SoupMobile Event Wrap Up Report Presentation Transcript

  • Annual Celebrate Jesus Event
    Friday, Dec. 24, 2010
    Hyatt Regency Dallas
    Public Relations Wrap-up Report
  • Event Details
    • Concept: Promote local awareness of the SoupMobile, a mobile-feeding service aimed at eradicating homelessness, and it’s annual Celebrate Jesus event where 500 homeless men and women are treated to a banquet in their honor and a night’s stay at the Hyatt Regency Dallas. Invite media to capture this magical event, send founder David Timothy, a.k.a The SoupMan to local morning shows, radio stations to conduct interviews and promote event. Also requested and received a proclamation from the Mayor’s office who deemed Dec. 24 as “SoupMobile Day.”
    • When: Friday, Dec. 24, 2010 5 P.M.
    • Where: Hyatt Regency Dallas
  • Press Materials
  • Nearly 1 Million Impressions!
    • Print: 502,218 Impressions
    Dallas Morning News
    Focus Daily News
    SMU Daily Campus
    • Broadcast: 308,991 Impressions
    WFAA, ABC Affiliate
    KTVT, CBS Affiliate
    KDFA, FOX Affiliate
    KXAS, NBC Affiliate
    KDAF, CW Network
    • Online: 89,997 Impressions
    Pegasus News
    KERA
    Total Daily Impressions: 901,206 and counting!
  • What Worked
    • David Timothy served as an excellent spokesperson flawlessly delivering the SoupMobile’s brand message and overall mission and purpose of the Celebrate Jesus event. His testimonial, candidness, sincerity and connection with the SoupMobile resonated well with the media and the general public.
    • Executing a media plan that included a strong push for pre coverage to the Celebrate Jesus event created a lot of buzz and traction for media to come out and cover the event day off. Giving media behind the scenes access at the hotel before the event, being able to bring visuals to morning shows and be in-studio for radio interviews also proved worthwhile.
    • Pitching the Mayor’s office for a proclamation, receiving it, and having the mayor in attendance at the Celebrate Jesus event lent a considerable amount of credibility to the event as the Mayor served as an influencer.
  • The SoupMobile at Work
  • Volunteers and Happy Homeless
  • The SoupMan, Pleased
    “m strategies inc. hooked us up with MAJOR news coverage with the printed press, radio and TV. This coverage is souper important. We need to publicize our mission so we can encourage people to donate to the SoupMobile so we can do even more of God's work.”
    -- David Timothy, A.K.A. The Soupman
  • The SoupMobile in Action
    Celebrate Jesus Event
    http://bit.ly/enJPsB