It’s Your Time To Shine<br />Argan Oil Launch Social Media: Twitter & Facebook Activity<br />
It’s Your Time To Shine: Social Media<br />Objectives<br />Raise awareness of launch of Creme of Nature with Argan Oil<br />Support traditional PR launch activities<br />Increase Twitter following and Facebook engagement/interactions<br />Seed sampling with consumers <br /> and bloggers<br />
It’s Your Time To Shine: SM Tactics<br />Host a Blogger GoToMeeting/Conference Call<br />Influence Bloggers to break news first on the web with editorial and giveaways<br />Host “It’s Your Time To Shine” Twitter Giveaway<br />Retweet on Twitter and updates on Facebook Blogger posts and news <br />Distribute multi-media news release <br /> to fuel buzz on social platforms<br />
Blogger and Online Coverage: <br />Pre-Announcement<br />Immediately following the GoToMeeting with Bloggers, Creme of Nature received coverage from<br /><ul><li>Brown Bombshell Beauty
Soulful Beauty</li></li></ul><li>It’s Your Time to Shine Creme of Nature with Argan Oil Twitter Results<br />The contest: Two ways to win! <br />Every 50 followers who follow @CremeofNature on Twitter will receive a Creme of Nature with Argan Oil Shine Pack. http://bit.ly/CONwithArganOil<br />Current followers, answer Creme of Nature Trivia to be randomly selected to win. http://bit.ly/CONwithArganOil <br />Increased followers by 22% in two weeks (from 860 to 1050 )<br /><ul><li>Winners fueled positive buzz of products as they were first to try and rave about it.
@CremeofNature tweeted an average of 20 times a day to stir interest.
Product family photo picked up in New York Times Square and moved across the news wire
Essence staffer reported seeing it in real life</li></li></ul><li>Facebook Support/ Stats<br />Fan base climbed to 1989, and interactions spiked at 75 in one day, for an all-time high<br /><ul><li>Engagement spiked throughout the launch