Church's Chicken Introduces New Strawberry Shortcake
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Church's Chicken Introduces New Strawberry Shortcake






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Church's Chicken Introduces New Strawberry Shortcake Church's Chicken Introduces New Strawberry Shortcake Document Transcript

  • Church’s chicken SWEETENS ITS MENU WITH A <br />‘berry’ special NEW DESSERT<br />Old Fashioned Southern-Style Strawberry Shortcake Makes Its Debut<br />ATLANTA – (May 26, 2010) – Just in time for summer and rising temperatures, Church’s Chicken®, the quick service restaurant chain, has added a new version of a classic dessert that was created long ago in southern kitchens and enjoyed throughout the year. <br />The new Church’s Strawberry Shortcake is made with the restaurant’s signature, hand-made from scratch honey-butter biscuit. It is topped with strawberries in strawberry sauce and, in keeping with tradition, is finished with a luscious tower of whipped cream. It is available at Church’s Chicken nationwide for $1.29. Also available with the purchase of any regular-priced family box, are four strawberry shortcakes for $3.99. <br />“We listened to our guests and knew the time was right to offer a dessert that would complement our signature meals,” said Tony Lavely, CMO, Church’s Chicken. “The strawberry shortcake has been in our stores for a month and our guests keep coming back for more each time they visit. The dessert can be enjoyed in our restaurants or at home since the packaging is portable and easy to enjoy on-the-go.”<br />This is the first new dessert to grace the menu in several years. The launch is part of the company’s plan to add new menu offerings and continue providing fresh, high quality and flavorful food for its guests. <br />ABOUT CHURCH’S CHICKEN<br />Founded in San Antonio, Texas, in 1952, Church's Chicken® is a highly recognized brand name in the Quick Service Restaurant sector and is one of the largest quick-service chicken concepts in the World. Church's Chicken® serves freshly prepared, high quality, flavorful chicken and tenders with signature sides and hand-made from scratch biscuits. Church’s differentiates from its competitors in care and attention given in preparation of food, and is positioned as the value leader in the Chicken QSR category. As of March 2010, the Church's system consisted of close to 1,700 locations worldwide in 22 countries, with system sales approaching $1.2 billion. For more information on Church’s Chicken, visit<br /># # #<br />