An Example Of Negative Facebook Fans

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An Example Of Negative Facebook Fans

  1. 1. An Example of Negative Posts on Facebook<br />How one brand handles it; how fans regulate themselves<br />
  2. 2. Carol’s Daughter: Fans complain about non-responsive customer service. Others don’t chime in. One is shocked at the tone. One “likes” the post. Otherwise, her complaint goes without comment. Positive posts continue en masse.<br />
  3. 3. Carol’s Daughter: Founder seems to acknowledge the complaint, but not directly. Fans respond. Most like her authenticity. The love-fest continues. One fan feels comfortable enough to say that one product “smells terribly” but otherwise has positive feedback. In these cases, you look for balance on the page. 99% of posts are overwhelmingly positive.<br />

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