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Social networking and the Church

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Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to …

Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to expand and grow its ministry.

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  • Web 1.0 to Web 2.0; Church 1.0 to Church 2.0
  • Transcript

    • 1. Social Networking and the Church
      Michael A. Stone
      Internet Product Manager
      Liturgical Publications Inc
    • 2. About This Presentation
      This presentation isn’t about building a Facebook Fan Page
      This presentation isn’t about whether you should have a social network
      This presentation is about why every church needs an Online Ministry
      This presentation is about increasing mass participation, stewardship and ultimately…survival
    • 3. What is the oldest and largest Social Network?
      Social Networking is not new.
    • 4. Is one of these the oldest social network?
      Social Networking is not new.
    • 5. Social Networking is not new.
      The oldest is religion.
      The largest is Christianity.
    • 6. What is a Social Network?
      Connects people together
      Fosters relationships
      Promotes common, shared values
      Sounds like the Catholic Church to me
    • 7. Social Networking is not new, but something new is changing the way we communicate.
    • 8. That something is the Internet and related technology.
    • 9. If You Don’t Believe Me…
      “The new technologies are not only changing the way we communicate, but communication itself”
      “This means of spreading information and knowledge is giving birth to a new way of learning and thinking, with unprecedented opportunities for establishing relationships and building fellowship.”
      MESSAGE OF HIS HOLINESS POPE BENEDICT XVIFOR THE 45th WORLD COMMUNICATIONS DAY
      Truth, Proclamation and Authenticity of Life in the Digital Age
    • 10. The Internet is Only a Communication Tool
      The internet is a communication tool just like
      The internet is neither good nor bad
      What’s good or bad is how people use it
    • 14. The Internet is Changing
      Expectationsabout communication
      Howpeople communicate
      Wherepeople communicate
      When people communicate
    • 15. The Next Generation of Parishioners are Growing Up Online
      The Internet has replaced paper and pen
      They text, not talk
      E-mail is even old school—Facebook is current.
    • 16. The Next Generation of Parishioners are Growing Up Online
      Adapting and embracing this change is the challenge the church is facing.
      The church must adapt to the new communication styles or be left behind.
    • 17. The Internet is Now Leading the Way
    • 18. Service Attendance
    • 19. Expectationsabout communicationHowpeople communicate
      The Information Super Highway is now a two-way street
      Its about:
      Engagement
      Dialog
      Active Participation
    • 20. Expectationsabout communicationHowpeople communicate
      Today’s local church doesn’t have communication models built for today’s reality.
      Information overload, pressure to keep up, global neighborhoods, mass distrust of big business (and organized religion).
      We moved past the industrial age, through the information age, to the interconnected age.
      Social media is now a significant piece of two-way communication in today’s society.
    • 21. Expectationsabout communicationHowpeople communicate
      Ground Rules for Communication:
      Not interruption, but permission
      Not chaos, but clarity
      Not corporate copy, but peer reviews
      Not user privacy, but user control
      Not inform, but inspire
      Not integrate, but elevate
    • 22. Expectationsabout communicationWherepeople communicate
      “Wherever/Whenever On their…”
      On their computer, phone, iPad, tablet, etc.
      Via broadband, Skype, cellular, wi-fi
    • 23. Expectationsabout communicationWhenpeople communicate
      “Whenever they want”
      There has been a lot of complaints about the end of the ‘work week’ in this 24X7,always on, world.
      But think of the possibilities if parishioners were always connected to their faith and their church 24X7
    • 24. A closer look at wherepeople communicate online
      Open (“Public”) Social Networking Sites
      Closed (“Your”) Social Networking Sites
      Marketing & promotion focus
      Engagement second
      Two-way communication but typically directed
      Open by default, should be able to shut the doors at least partially
      Search engine accessible
      Engagement
      True two-way communication
      Secured by default, you decide how far to open the doors
      Typically search engine inaccessible
    • 25. A closer look at wherepeople communicate online
      Open Services
      Facebook
      Twitter
      YouTube
      Slideshare.net
      Many, many others
      Ning, Eventbrite, Issuu
      Closed (“Your”) Services
      WeGather
      Church Community Builder
      CircleBuilder
      The City
      MyChurch
    • 26. .
      Mom’s Group
      (anyone can
      join)
      Invite members
      to join
      (give them the key)
      Festival
      Planning
      Group
      (ask to join)
      They receive access to your “lobby”
      and general membership group.
      Finance
      Group
      (by invitation
      Only)
    • 27. The Challenge is Engagementnot the technology or even resources
      You have people with the required skills
      It does necessarily mean more work.
      You can afford the cost
      You need to communicate with you parishioners where they are and how they now expect. This will keep them parishioners!
    • 28. LPi can help You face the challenge
      Marketing & Promotion
      Seek And Find
      Online directory of churches and the advertisers who support them
      WeConnect
      Website builder
      Pre-built templates to choose from
      Easy to use, yet completely expandable
      Grows with you
      Parishioner Engagement
      WeGather
      Where you church connects online: a secure, closed network
      WeShare
      Online donations via ACH and Credit card, donation management, pledging, one time or regular donations
    • 29. Thank You!
      For more information, please go to www.4lpi.com http://www.4lpi.com
      Michael A. Stone
      mstone@4lpi.com
      262-207-2519