Social networking and the Church
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Social networking and the Church

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Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to......

Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to expand and grow its ministry.

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  • Web 1.0 to Web 2.0; Church 1.0 to Church 2.0

Transcript

  • 1. Social Networking and the Church
    Michael A. Stone
    Internet Product Manager
    Liturgical Publications Inc
  • 2. About This Presentation
    This presentation isn’t about building a Facebook Fan Page
    This presentation isn’t about whether you should have a social network
    This presentation is about why every church needs an Online Ministry
    This presentation is about increasing mass participation, stewardship and ultimately…survival
  • 3. What is the oldest and largest Social Network?
    Social Networking is not new.
  • 4. Is one of these the oldest social network?
    Social Networking is not new.
  • 5. Social Networking is not new.
    The oldest is religion.
    The largest is Christianity.
  • 6. What is a Social Network?
    Connects people together
    Fosters relationships
    Promotes common, shared values
    Sounds like the Catholic Church to me
  • 7. Social Networking is not new, but something new is changing the way we communicate.
  • 8. That something is the Internet and related technology.
  • 9. If You Don’t Believe Me…
    “The new technologies are not only changing the way we communicate, but communication itself”
    “This means of spreading information and knowledge is giving birth to a new way of learning and thinking, with unprecedented opportunities for establishing relationships and building fellowship.”
    MESSAGE OF HIS HOLINESS POPE BENEDICT XVIFOR THE 45th WORLD COMMUNICATIONS DAY
    Truth, Proclamation and Authenticity of Life in the Digital Age
  • 10. The Internet is Only a Communication Tool
    The internet is a communication tool just like
    The internet is neither good nor bad
    What’s good or bad is how people use it
  • 14. The Internet is Changing
    Expectationsabout communication
    Howpeople communicate
    Wherepeople communicate
    When people communicate
  • 15. The Next Generation of Parishioners are Growing Up Online
    The Internet has replaced paper and pen
    They text, not talk
    E-mail is even old school—Facebook is current.
  • 16. The Next Generation of Parishioners are Growing Up Online
    Adapting and embracing this change is the challenge the church is facing.
    The church must adapt to the new communication styles or be left behind.
  • 17. The Internet is Now Leading the Way
  • 18. Service Attendance
  • 19. Expectationsabout communicationHowpeople communicate
    The Information Super Highway is now a two-way street
    Its about:
    Engagement
    Dialog
    Active Participation
  • 20. Expectationsabout communicationHowpeople communicate
    Today’s local church doesn’t have communication models built for today’s reality.
    Information overload, pressure to keep up, global neighborhoods, mass distrust of big business (and organized religion).
    We moved past the industrial age, through the information age, to the interconnected age.
    Social media is now a significant piece of two-way communication in today’s society.
  • 21. Expectationsabout communicationHowpeople communicate
    Ground Rules for Communication:
    Not interruption, but permission
    Not chaos, but clarity
    Not corporate copy, but peer reviews
    Not user privacy, but user control
    Not inform, but inspire
    Not integrate, but elevate
  • 22. Expectationsabout communicationWherepeople communicate
    “Wherever/Whenever On their…”
    On their computer, phone, iPad, tablet, etc.
    Via broadband, Skype, cellular, wi-fi
  • 23. Expectationsabout communicationWhenpeople communicate
    “Whenever they want”
    There has been a lot of complaints about the end of the ‘work week’ in this 24X7,always on, world.
    But think of the possibilities if parishioners were always connected to their faith and their church 24X7
  • 24. A closer look at wherepeople communicate online
    Open (“Public”) Social Networking Sites
    Closed (“Your”) Social Networking Sites
    Marketing & promotion focus
    Engagement second
    Two-way communication but typically directed
    Open by default, should be able to shut the doors at least partially
    Search engine accessible
    Engagement
    True two-way communication
    Secured by default, you decide how far to open the doors
    Typically search engine inaccessible
  • 25. A closer look at wherepeople communicate online
    Open Services
    Facebook
    Twitter
    YouTube
    Slideshare.net
    Many, many others
    Ning, Eventbrite, Issuu
    Closed (“Your”) Services
    WeGather
    Church Community Builder
    CircleBuilder
    The City
    MyChurch
  • 26. .
    Mom’s Group
    (anyone can
    join)
    Invite members
    to join
    (give them the key)
    Festival
    Planning
    Group
    (ask to join)
    They receive access to your “lobby”
    and general membership group.
    Finance
    Group
    (by invitation
    Only)
  • 27. The Challenge is Engagementnot the technology or even resources
    You have people with the required skills
    It does necessarily mean more work.
    You can afford the cost
    You need to communicate with you parishioners where they are and how they now expect. This will keep them parishioners!
  • 28. LPi can help You face the challenge
    Marketing & Promotion
    Seek And Find
    Online directory of churches and the advertisers who support them
    WeConnect
    Website builder
    Pre-built templates to choose from
    Easy to use, yet completely expandable
    Grows with you
    Parishioner Engagement
    WeGather
    Where you church connects online: a secure, closed network
    WeShare
    Online donations via ACH and Credit card, donation management, pledging, one time or regular donations
  • 29. Thank You!
    For more information, please go to www.4lpi.com http://www.4lpi.com
    Michael A. Stone
    mstone@4lpi.com
    262-207-2519