Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to
Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to expand and grow its ministry.
Social Networking and the Church Michael A. Stone Internet Product Manager Liturgical Publications Inc
About This Presentation This presentation isn’t about building a Facebook Fan Page This presentation isn’t about whether you should have a social network This presentation is about why every church needs an Online Ministry This presentation is about increasing mass participation, stewardship and ultimately…survival
What is the oldest and largest Social Network? Social Networking is not new.
Is one of these the oldest social network? Social Networking is not new.
Social Networking is not new. The oldest is religion. The largest is Christianity.
What is a Social Network? Connects people together Fosters relationships Promotes common, shared values Sounds like the Catholic Church to me
Social Networking is not new, but something new is changing the way we communicate.
That something is the Internet and related technology.
If You Don’t Believe Me… “The new technologies are not only changing the way we communicate, but communication itself” “This means of spreading information and knowledge is giving birth to a new way of learning and thinking, with unprecedented opportunities for establishing relationships and building fellowship.” MESSAGE OF HIS HOLINESS POPE BENEDICT XVIFOR THE 45th WORLD COMMUNICATIONS DAY Truth, Proclamation and Authenticity of Life in the Digital Age
The Internet is Only a Communication Tool The internet is a communication tool just like
The internet is neither good nor bad What’s good or bad is how people use it
The Internet is Changing Expectationsabout communication Howpeople communicate Wherepeople communicate When people communicate
The Next Generation of Parishioners are Growing Up Online The Internet has replaced paper and pen They text, not talk E-mail is even old school—Facebook is current.
The Next Generation of Parishioners are Growing Up Online Adapting and embracing this change is the challenge the church is facing. The church must adapt to the new communication styles or be left behind.
Expectationsabout communicationHowpeople communicate The Information Super Highway is now a two-way street Its about: Engagement Dialog Active Participation
Expectationsabout communicationHowpeople communicate Today’s local church doesn’t have communication models built for today’s reality. Information overload, pressure to keep up, global neighborhoods, mass distrust of big business (and organized religion). We moved past the industrial age, through the information age, to the interconnected age. Social media is now a significant piece of two-way communication in today’s society.
Expectationsabout communicationHowpeople communicate Ground Rules for Communication: Not interruption, but permission Not chaos, but clarity Not corporate copy, but peer reviews Not user privacy, but user control Not inform, but inspire Not integrate, but elevate
Expectationsabout communicationWherepeople communicate “Wherever/Whenever On their…” On their computer, phone, iPad, tablet, etc. Via broadband, Skype, cellular, wi-fi
Expectationsabout communicationWhenpeople communicate “Whenever they want” There has been a lot of complaints about the end of the ‘work week’ in this 24X7,always on, world. But think of the possibilities if parishioners were always connected to their faith and their church 24X7
A closer look at wherepeople communicate online Open (“Public”) Social Networking Sites Closed (“Your”) Social Networking Sites Marketing & promotion focus Engagement second Two-way communication but typically directed Open by default, should be able to shut the doors at least partially Search engine accessible Engagement True two-way communication Secured by default, you decide how far to open the doors Typically search engine inaccessible
A closer look at wherepeople communicate online Open Services Facebook Twitter YouTube Slideshare.net Many, many others Ning, Eventbrite, Issuu Closed (“Your”) Services WeGather Church Community Builder CircleBuilder The City MyChurch
. Mom’s Group (anyone can join) Invite members to join (give them the key) Festival Planning Group (ask to join) They receive access to your “lobby” and general membership group. Finance Group (by invitation Only)
The Challenge is Engagementnot the technology or even resources You have people with the required skills It does necessarily mean more work. You can afford the cost You need to communicate with you parishioners where they are and how they now expect. This will keep them parishioners!
LPi can help You face the challenge Marketing & Promotion Seek And Find Online directory of churches and the advertisers who support them WeConnect Website builder Pre-built templates to choose from Easy to use, yet completely expandable Grows with you Parishioner Engagement WeGather Where you church connects online: a secure, closed network WeShare Online donations via ACH and Credit card, donation management, pledging, one time or regular donations
Thank You! For more information, please go to www.4lpi.com http://www.4lpi.com Michael A. Stone email@example.com 262-207-2519