Space Coast Ad Fed: Evok content marketing

1,019 views

Published on

These are the slides from the Advertising Federatio presentation on April 18, 2012

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,019
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Space Coast Ad Fed: Evok content marketing

  1. 1. Content Marketing April 2012
  2. 2. Today’s Presentation• Casey Koppenhoefer• You can call me Casey Kope• Digital Strategy Manager• Originally from Atlanta, GA• @FitDawg• Facebook.com/FitDawg• http://www.linkedin.com/pub/casey- koppenhoefer/16/104/41a• Certified Personal Trainer Georgia Bulldog Fanatic
  3. 3. Today’s Topics• 2012 Challenge• 3 Stages of Social Media ROI Cycle• What is Content Marketing?• The 3 E’s of Content Development• 14 Step Social Media Marketing Plan
  4. 4. 2012 Predictions• Sharing on Facebook will grow exponentially.• Better tracking metrics will value content.• YouTube is poised to disrupt the television landscape.• Second tier, personalized networks will become mainstream.
  5. 5. 2012 ChallengeTransform Your Social Media Into Social Business
  6. 6. Social BusinessWhat are the Benefits of a Social Business?
  7. 7. ROI Cycle
  8. 8. ROI Cycle
  9. 9. ROI Cycle
  10. 10. ROI Cycle
  11. 11. Inbound Permission Marketing 75% of People Think Advertisers LIE
  12. 12. Understand Your Audience
  13. 13. 14 Step Social Media Plan 1. Identify the personas of your audience
  14. 14. 14 Step Social Media Plan2. Develop content that speaks to the pain points of each
  15. 15. 14 Step Social Media Plan3. Identify sources of content in your organization
  16. 16. 14 Step Social Media Plan4. Develop content for each stage of the customer lifecycle
  17. 17. 14 Step Social Media Plan5. Create an editorial calendar for your content plan
  18. 18. 14 Step Social Media Plan6. Assign content production to as many people as possible
  19. 19. 14 Step Social Media Plan7. Develop diversified portfolio of content across various platforms
  20. 20. 14 Step Social Media Plan8. Leverage social media as engagement channels
  21. 21. 14 Step Social Media Plan9. Define success metrics & measure impact of your strategy
  22. 22. 14 Step Social Media Plan 10. Gain C-level Support
  23. 23. 14 Step Social Media Plan 11. Produce content that has sales impact
  24. 24. 14 Step Social Media Plan12. Focus on the 4 E’s of content development
  25. 25. 14 Step Social Media Plan 13. Experiment with your content
  26. 26. 14 Step Social Media Plan14. Study in & outside your industry for new ideas
  27. 27. Marketing Spend
  28. 28. Marketing Spend
  29. 29. ROI of Social Media• Quantitative vs. Qualitative Goals• Search Results Rankings• Website Traffic Sources• 100 Ways to Measure Social Mediamarketersstudio.com/2009/11/100-ways-to-measure-social-media-.h• ROI Tracking Software
  30. 30. Any Questions?

×