Today’s Presentation• Casey Koppenhoefer• You can call me Casey Kope• Digital Strategy Manager• Originally from Atlanta, GA• @FitDawg• Facebook.com/FitDawg• http://www.linkedin.com/pub/casey- koppenhoefer/16/104/41a• Certified Personal Trainer Georgia Bulldog Fanatic
Today’s Topics• 2012 Challenge• 3 Stages of Social Media ROI Cycle• What is Content Marketing?• The 3 E’s of Content Development• 14 Step Social Media Marketing Plan
2012 Predictions• Sharing on Facebook will grow exponentially.• Better tracking metrics will value content.• YouTube is poised to disrupt the television landscape.• Second tier, personalized networks will become mainstream.
2012 ChallengeTransform Your Social Media Into Social Business
Social BusinessWhat are the Benefits of a Social Business?
ROI of Social Media• Quantitative vs. Qualitative Goals• Search Results Rankings• Website Traffic Sources• 100 Ways to Measure Social Mediamarketersstudio.com/2009/11/100-ways-to-measure-social-media-.h• ROI Tracking Software