Marketing on a Shoestring Budget Melissa Stockstill, MIRM Blog: MindKube.wordpress.com Website: www.MindKube.com

Marketing Strategy A key lesson is that using new marketing channels is not a strategy unto itself, but integrating the web into existing efforts is vital.

You can run, but you can’t hide from the fact that everyone is online * source: Hitwise

Traditional Marketing The old school stuff does work, but you have to incorporate it with the new communication channels.

The conversation economy Create great content that people will want to talk about

Blogs FREE!!! Just need time, not money Mask domain Add pages Plug ins for other sites

FREE!!!

Just need time, not money

Mask domain

Add pages

Plug ins for other sites

Surveys Harness group knowledge for product development Vote for your favorite… Customer satisfaction surveys Personality quizzes

Harness group knowledge for product development

Vote for your favorite…

Customer satisfaction surveys

Personality quizzes

Email Newsletters Specials/Promos/Events Surveys Connect to contact form on your site

Newsletters

Specials/Promos/Events

Surveys

Connect to contact form on your site

Social Networking Not just for kids Can be targeted by resources and age Bulletins and blogs Event planning Video Great for viral

Not just for kids

Can be targeted by resources and age

Bulletins and blogs

Event planning

Video

Great for viral

How did you do? Create measureable objectives for your strategy. Phone calls RSS feeds Newsletter subscriptions Emails Downloads Visits to sales office

Phone calls

RSS feeds

Newsletter subscriptions

Emails

Downloads

Visits to sales office

Thank you! Melissa Stockstill, MIRM Website: MindKube.com Blog: MindKube.wordpress.com