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Branding: More than a logo
 

Branding: More than a logo

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    Branding: More than a logo Branding: More than a logo Presentation Transcript

    • Branding: More than a logo Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com
    • Let’s start by dispelling some myths…
    • STEP ONE a brand is not a logo
    •  
    • STEP TWO a brand is not an identity
    • Sidebar info here
    • STEP THREE a brand is not a product
    •  
    • So… WHAT is a BRAND ?
    • Sidebar info here A brand is how someone feels in their gut about your company, product or service.
    • Brands are what they say it is… not what you say it is. Sidebar info here
      • Consumers have too many choices and no time.
      • So many offerings have similar features
      • Most consumers base their decisions on trust.
      Branding is important because…
    • Trust comes from meeting and beating consumer expectation. Sidebar info here
    • How can you create a compelling brand?
      • Differentiation : How are you different?
      • Focus : Who are you, what do you do, & does it matter?
      • Innovate : How you execute your branding is critical.
      • Logo : Icons vs. avatars
      • Validate : Bringing consumers into the creative process
      Steps to Creating a Brand…
      • Differentiation : How are you different?
      • Focus : Who are you, what do you do, & does it matter?
      • Innovate : How you execute your branding is critical.
      • Logo : Icons vs. avatars
      • Validate : Bringing consumers into the creative process
      Steps to Creating a Brand…
      • Differentiation : How are you different?
      • Focus : Who are you, what do you do, & does it matter?
      • Innovate : How you execute your branding is critical.
      • Logo : Icons vs. avatars
      • Validate : Bringing consumers into the creative process
      Steps to Creating a Brand…
      • Differentiation : How are you different?
      • Focus : Who are you, what do you do, & does it matter?
      • Innovate : How you execute your branding is critical.
      • Logo : Icons vs. avatars
      • Validate : Bringing consumers into the creative process
      Steps to Creating a Brand…
      • Differentiation : How are you different?
      • Focus : Who are you, what do you do, & does it matter?
      • Innovate : How you execute your branding is critical.
      • Logo : Icons vs. avatars
      • Validate : Bringing consumers into the creative process
      Steps to Creating a Brand…
    • If people can change their clothes without changing who they are…
    • why can’t a brand?
    • Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com