Branding: More than a logo
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Branding: More than a logo

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Branding: More than a logo Branding: More than a logo Presentation Transcript

  • Branding: More than a logo Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com
  • Let’s start by dispelling some myths…
  • STEP ONE a brand is not a logo
  •  
  • STEP TWO a brand is not an identity
  • Sidebar info here
  • STEP THREE a brand is not a product
  •  
  • So… WHAT is a BRAND ?
  • Sidebar info here A brand is how someone feels in their gut about your company, product or service.
  • Brands are what they say it is… not what you say it is. Sidebar info here
    • Consumers have too many choices and no time.
    • So many offerings have similar features
    • Most consumers base their decisions on trust.
    Branding is important because…
  • Trust comes from meeting and beating consumer expectation. Sidebar info here
  • How can you create a compelling brand?
    • Differentiation : How are you different?
    • Focus : Who are you, what do you do, & does it matter?
    • Innovate : How you execute your branding is critical.
    • Logo : Icons vs. avatars
    • Validate : Bringing consumers into the creative process
    Steps to Creating a Brand…
    • Differentiation : How are you different?
    • Focus : Who are you, what do you do, & does it matter?
    • Innovate : How you execute your branding is critical.
    • Logo : Icons vs. avatars
    • Validate : Bringing consumers into the creative process
    Steps to Creating a Brand…
    • Differentiation : How are you different?
    • Focus : Who are you, what do you do, & does it matter?
    • Innovate : How you execute your branding is critical.
    • Logo : Icons vs. avatars
    • Validate : Bringing consumers into the creative process
    Steps to Creating a Brand…
    • Differentiation : How are you different?
    • Focus : Who are you, what do you do, & does it matter?
    • Innovate : How you execute your branding is critical.
    • Logo : Icons vs. avatars
    • Validate : Bringing consumers into the creative process
    Steps to Creating a Brand…
    • Differentiation : How are you different?
    • Focus : Who are you, what do you do, & does it matter?
    • Innovate : How you execute your branding is critical.
    • Logo : Icons vs. avatars
    • Validate : Bringing consumers into the creative process
    Steps to Creating a Brand…
  • If people can change their clothes without changing who they are…
  • why can’t a brand?
  • Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com