Goodwin’s Theory states that the lyrics will make reference to the visuals on the screen in music videos.
The visuals on screen will reinforce what is heard in the lyrics.
Examples of this are seen in music videos all the time and help the audience to understand the meaning of the song.
Amy Winehouse – You Know I'm No Good An example of this would be lyrics like ‘upstairs in bed, with my ex boy’ and ‘I cried for you on the kitchen floor’ which for both lyrics visuals comes to enforce the lyrics that have been sung. These lyrics of the song called ‘You Know I'm No Good’ by Amy Winehouse. The music video is about the idea that Amy is no good for her new boyfriend and he knows it and the lyrics and visuals lead up to Amy losing for boyfriend and it seems he was the ‘love of her life’. The audience will have this experience through the lyrics and the visuals on screen.
An example of a link between the music and the visuals on screen was clearly shown in the icon Michael Jackson video Thriller. The icon dance moves to the strong beat provided audiences with a clear link to the music heard.
This example of a pop video by The Wanted shows how close ups of the artists are shown and how a teenage scenario of four teenager abroad is developed. This is to apply to teenage girls who will idolise them.