Personal Information
Organization / Workplace
Cincinnati Area, KY United States
Occupation
Chief Innovation Officer at Rockfish
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/mstich
About
Michael Stich is Chief Innovation Officer for WPP's Rockfish, a top digital agency in the US. He has responsibility for its P&L, Business Innovations, and Technology teams. Michael and his teams work with clients to transform their businesses through digital innovations.
Prior to Rockfish, Michael served in senior marketing, strategy and venture capital roles for Bridge Worldwide (now Possible), Texas Instruments, McKinsey and Dell. He helped launch the first $999 multimedia PC, the Windows 2000 desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations.
Michael serves as a frequent speaker and writer on a variety of digital ma...
Tags
analytics
digital
web
marketing strategy digital rockfish cmo
nike
rmdma
bridge worldwide
p&g
personalization
direct marketing
database marketing
coke rewards
digital marketing
michael stich
kroger
wednesday
in-store
ecommerce
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Presentations
(6)Likes
(5)7 Psychological Tactics Used in Games
Dori Adar
•
8 years ago
7 Myths of Startup Financing
Reid Hoffman
•
9 years ago
Taking Charge of Your Brain
Deepak Chopra MD (official)
•
9 years ago
Mobile Is Eating the World (2014)
a16z
•
9 years ago
Digital Advertising Ecosystem 2010
Greg Stuart
•
14 years ago
Personal Information
Organization / Workplace
Cincinnati Area, KY United States
Occupation
Chief Innovation Officer at Rockfish
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/mstich
About
Michael Stich is Chief Innovation Officer for WPP's Rockfish, a top digital agency in the US. He has responsibility for its P&L, Business Innovations, and Technology teams. Michael and his teams work with clients to transform their businesses through digital innovations.
Prior to Rockfish, Michael served in senior marketing, strategy and venture capital roles for Bridge Worldwide (now Possible), Texas Instruments, McKinsey and Dell. He helped launch the first $999 multimedia PC, the Windows 2000 desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations.
Michael serves as a frequent speaker and writer on a variety of digital ma...
Tags
analytics
digital
web
marketing strategy digital rockfish cmo
nike
rmdma
bridge worldwide
p&g
personalization
direct marketing
database marketing
coke rewards
digital marketing
michael stich
kroger
wednesday
in-store
ecommerce
cpg
ebusiness
strategy
marketing
optimization
roi
measurement
See more