QR Codes &University Technology Marketing<br />Kristine H. Johnson<br />AUTM Central Meeting 2011<br />
Quick Response (QR or 2D codes)<br />A two-dimensional bar code<br />Created for manufacturing/parts tracking by Denso Wav...
Quick Response (QR or 2D) codes<br />Big Idea:<br />Connect physical world to electronic world<br />
A 2D code tells your story all of the time<br />
A 2D code tells your story all of the time<br />
A 2D code provides measurable results<br />
Scanning 2D codes<br />User must have a camera smartphone with 2D code scanner application<br />Free downloads of various ...
Scanning 2D codes<br />1.  Open scanner app<br />2.  Hover app over code<br />3.  App directs phone to a url<br />
Maximizing 2D code storytelling<br />Get your 2D code noticed<br />Know your audience<br />Be compelling!<br />
Get your 2D code noticed<br />
Know your audience – BUSY PEOPLE!<br />Scientists<br />Business people<br />Students<br />Public<br />
Be compelling  - Entertaining story<br />Video<br />Audio<br />Targeted<br />Current<br />
Some University 2D code use examples <br />West Virginia University<br />2010 Big East Tournament<br />T-shirts, posters, ...
Some University 2D code use examples <br />
Some University 2D code use examples <br />Mississippi State University<br />Library<br />Large poster at entrance<br />Vi...
Some University 2D code use examples <br />Miami of Ohio University<br />The Ohio State University<br />
Some University 2D code use examples <br />San Diego State University<br />
2D codes in licensable technology<br />Dr. SorinMatei, Purdue University<br />Ubimark.com or<br />
2D codes in University Tech Marketing<br />University of Arkansas<br />Research Frontiers<br />
2D codes in University Tech Marketing<br />
2D codes in University Tech Marketing<br />Mike Pascoe, University of Colorado<br />@mpascoe on Twitter<br />http://twitte...
2D codes in University Tech Marketing<br />Dr. Steven Turner,<br />University of Hawaii Cancer Center<br />Dr. Will Bush,<...
2D codes in University Tech Marketing<br />Mississippi State University<br />&<br />Flowerwood Nursery (Alabama)<br />
2D codes in University Tech Marketing<br />“Only use a QR campaign if the code is going to lead your customers to somethin...
Five reasons not to use 2D codes<br />1.  You do not have a video or compelling content for the link<br />Your audience do...
Five reasons to use 2D codes<br />1. Your audience expects it<br />2.	You have complicated technology that has moving part...
Thank you to the Early Adopter Support Group:<br />Sorin Matei, Purdue University<br />Melissa Lutz Blouin, University of ...
=<br />
Upcoming SlideShare
Loading in …5
×

QR Codes & University Tech

1,285 views
1,155 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,285
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

QR Codes & University Tech

  1. 1. QR Codes &University Technology Marketing<br />Kristine H. Johnson<br />AUTM Central Meeting 2011<br />
  2. 2. Quick Response (QR or 2D codes)<br />A two-dimensional bar code<br />Created for manufacturing/parts tracking by Denso Wave in 1994<br />Patented by Denso, but not enforced<br />“QR Code” is a registered U.S. trademark by Denso (stylized) and a wine company<br />“2D code” is the generic term<br />
  3. 3. Quick Response (QR or 2D) codes<br />Big Idea:<br />Connect physical world to electronic world<br />
  4. 4. A 2D code tells your story all of the time<br />
  5. 5. A 2D code tells your story all of the time<br />
  6. 6. A 2D code provides measurable results<br />
  7. 7. Scanning 2D codes<br />User must have a camera smartphone with 2D code scanner application<br />Free downloads of various scanner apps at:<br />http://www.mobile-barcodes.com/qr-code-software/<br />
  8. 8. Scanning 2D codes<br />1. Open scanner app<br />2. Hover app over code<br />3. App directs phone to a url<br />
  9. 9. Maximizing 2D code storytelling<br />Get your 2D code noticed<br />Know your audience<br />Be compelling!<br />
  10. 10. Get your 2D code noticed<br />
  11. 11. Know your audience – BUSY PEOPLE!<br />Scientists<br />Business people<br />Students<br />Public<br />
  12. 12. Be compelling - Entertaining story<br />Video<br />Audio<br />Targeted<br />Current<br />
  13. 13. Some University 2D code use examples <br />West Virginia University<br />2010 Big East Tournament<br />T-shirts, posters, cards<br />Directed to a promotion to mobile interactions with WVU<br />Texas Christian University<br />Rose Bowl <br />Newspaper ad<br />Directed to main TCU webpage<br />
  14. 14. Some University 2D code use examples <br />
  15. 15. Some University 2D code use examples <br />Mississippi State University<br />Library<br />Large poster at entrance<br />Video and audio choices<br />
  16. 16. Some University 2D code use examples <br />Miami of Ohio University<br />The Ohio State University<br />
  17. 17. Some University 2D code use examples <br />San Diego State University<br />
  18. 18. 2D codes in licensable technology<br />Dr. SorinMatei, Purdue University<br />Ubimark.com or<br />
  19. 19. 2D codes in University Tech Marketing<br />University of Arkansas<br />Research Frontiers<br />
  20. 20. 2D codes in University Tech Marketing<br />
  21. 21. 2D codes in University Tech Marketing<br />Mike Pascoe, University of Colorado<br />@mpascoe on Twitter<br />http://twitter.com/mpascoe<br />ACSM 2011 • Poster Handout • PDF<br />http://mikepascoe.com/ACSM11/ACSM_Pascoe_2011...<br />Video of Fine-Wire Electrode Insertion<br />http://www.youtube.com/watch?v=R1HVGGzz2u0<br />UC Denver Faculty Profile<br />http://bit.ly/pascoe_cupt<br />
  22. 22. 2D codes in University Tech Marketing<br />Dr. Steven Turner,<br />University of Hawaii Cancer Center<br />Dr. Will Bush,<br />Vanderbilt University<br />From:<br />Getting Genetics Done or <br />
  23. 23. 2D codes in University Tech Marketing<br />Mississippi State University<br />&<br />Flowerwood Nursery (Alabama)<br />
  24. 24. 2D codes in University Tech Marketing<br />“Only use a QR campaign if the code is going to lead your customers to something that will add value, that is easy to access, and that makes sense for a mobile device.”<br /><ul><li>Morgan Estabrook,</li></ul>Outreach & Communications<br />U. Virginia Patent Foundation<br />
  25. 25. Five reasons not to use 2D codes<br />1. You do not have a video or compelling content for the link<br />Your audience does not own smartphones<br />Your audience will not use 2D codes<br />4. The venue has terrible wireless access<br />5. The 2D code distracts from your message<br />
  26. 26. Five reasons to use 2D codes<br />1. Your audience expects it<br />2. You have complicated technology that has moving parts and a video that shows it working<br />To promote your social media sites<br />4. To gain access to untapped markets (younger people)<br />5. Street Cred – Represent!<br />
  27. 27. Thank you to the Early Adopter Support Group:<br />Sorin Matei, Purdue University<br />Melissa Lutz Blouin, University of Arkansas<br />Todd Carnley, Flowerwood Nursery<br />Mike Pascoe, University of Colorado<br />Zen Faulkes, Better Posters Blog (Dr. Zen)<br />Morgan Estabrook, UVA Patent Foundation<br />Reu Smith, rfi Marketing<br />LinkedIn Plant Breeders and Agents Group<br />Chase Kasper, Mississippi State University<br />MST Marketing Committee<br />
  28. 28. =<br />

×