QR Codes & University Tech

QR Codes &University Technology Marketing
Kristine H. Johnson
AUTM Central Meeting 2011

Quick Response (QR or 2D codes)
A two-dimensional bar code
Created for manufacturing/parts tracking by Denso Wave in 1994
Patented by Denso, but not enforced
“QR Code” is a registered U.S. trademark by Denso (stylized) and a wine company
“2D code” is the generic term

Quick Response (QR or 2D) codes
Big Idea:
Connect physical world to electronic world

A 2D code tells your story all of the time

A 2D code provides measurable results

Scanning 2D codes
User must have a camera smartphone with 2D code scanner application
Free downloads of various scanner apps at:
http://www.mobile-barcodes.com/qr-code-software/

Scanning 2D codes
1. Open scanner app
2. Hover app over code
3. App directs phone to a url

Maximizing 2D code storytelling
Get your 2D code noticed
Know your audience
Be compelling!

Get your 2D code noticed

Know your audience – BUSY PEOPLE!
Scientists
Business people
Students
Public

Be compelling - Entertaining story
Video
Audio
Targeted
Current

Some University 2D code use examples
West Virginia University
2010 Big East Tournament
T-shirts, posters, cards
Directed to a promotion to mobile interactions with WVU
Texas Christian University
Rose Bowl
Newspaper ad
Directed to main TCU webpage

Mississippi State University
Library
Large poster at entrance
Video and audio choices

Miami of Ohio University
The Ohio State University

San Diego State University

2D codes in licensable technology
Dr. SorinMatei, Purdue University
Ubimark.com or

2D codes in University Tech Marketing
University of Arkansas
Research Frontiers

Mike Pascoe, University of Colorado
@mpascoe on Twitter
http://twitter.com/mpascoe
ACSM 2011 • Poster Handout • PDF
http://mikepascoe.com/ACSM11/ACSM_Pascoe_2011...
Video of Fine-Wire Electrode Insertion
http://www.youtube.com/watch?v=R1HVGGzz2u0
UC Denver Faculty Profile
http://bit.ly/pascoe_cupt

Dr. Steven Turner,
University of Hawaii Cancer Center
Dr. Will Bush,
Vanderbilt University
From:
Getting Genetics Done or

Mississippi State University
&
Flowerwood Nursery (Alabama)

“Only use a QR campaign if the code is going to lead your customers to something that will add value, that is easy to access, and that makes sense for a mobile device.”
Morgan Estabrook,
Outreach & Communications
U. Virginia Patent Foundation

Five reasons not to use 2D codes
1. You do not have a video or compelling content for the link
Your audience does not own smartphones
Your audience will not use 2D codes
4. The venue has terrible wireless access
5. The 2D code distracts from your message

Five reasons to use 2D codes
1. Your audience expects it
2. You have complicated technology that has moving parts and a video that shows it working
To promote your social media sites
4. To gain access to untapped markets (younger people)
5. Street Cred – Represent!

Thank you to the Early Adopter Support Group:
Sorin Matei, Purdue University
Melissa Lutz Blouin, University of Arkansas
Todd Carnley, Flowerwood Nursery
Mike Pascoe, University of Colorado
Zen Faulkes, Better Posters Blog (Dr. Zen)
Morgan Estabrook, UVA Patent Foundation
Reu Smith, rfi Marketing
LinkedIn Plant Breeders and Agents Group
Chase Kasper, Mississippi State University
MST Marketing Committee

QR Codes & University Tech

by MacMillan, Sobanski and Todd, LLC. on Jul 26, 2011

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QR Codes & University Tech — Presentation Transcript